Client Success Product Development
Resume:
Gregory Strauss
*********@*******.*** • 847-***-**** • Lake Forest, IL • linkedin.com/in/gstrauss LEADERSHIP, STRATEGY, SALES, PRODUCT DEVELOPMENT, CLIENT SUCCESS Results-oriented executive with deep expertise in strategy, sales, product development, and client success across healthcare, consumer technology, and professional services. Proven track record of driving profitable growth through innovative strategies, high-impact sales leadership, go-to-market product launches, and client-centric transformations. Built and developed high functioning distributed cross-functional teams, creating revenue growth, operational efficiencies, and successful business acquisitions, while leveraging AI/ML for competitive advantage in U.S. and global markets.
CAREER HIGHLIGHTS
Strategic Business Transformation: Directed long-range planning and AI strategies at a public company, boosting Medicare Advantage revenue by $7.6B and doubling member growth. Sales Leadership: Secured multimillion-dollar contracts, expanded client bases (e.g., grew members from 250K to 13M), and achieved 200-218% of revenue goals across new and existing clients. Product Development & Innovation: Led development of health tech products, AI-driven solutions, and telehealth networks, resulting in four successful company exits and >$100M in raised capital. Product Management: Led product go-to-market product initiatives at health companies with four successful exits, raising
>$100M in PE/VC funds.
Client Success & Retention: Orchestrated 375+ program implementations, enhanced engagement (e.g., 2.8x increase), and built C-suite relationships to drive loyalty, retention, and market expansion. SIGNATURE COMPETENCIES
Strategic Planning: Shaping organizational strategies focused on market trends, go-to-market, consumer loyalty, and insights. Sales & Go-to-Market: Developing enablement strategies, partnerships, and teams for revenue growth and client acquisition. Product Development: Leading AI/ML integrations, product redesigns, and new products for business transformation Client Success Management: Enhancing satisfaction, retention, and relationships through data-driven operational efficiencies. Talent Management and Development: Built and managed high performing distributed cross functional teams, integrating and developing new products, enhancing efficiency, revenue growth, market leadership, and project / product delivery. EXPERIENCE
OpX Advisors LLC, Managing Principal Dec 2023 - Present Referral-based consulting firm specializing in consumer-centric strategy, transformation, and growth for healthcare, tech, and PE/VC organizations.
• Developed AI/ML strategies for member acquisition and operational efficiency, achieving 18% YoY client growth and 12% cost reductions
• Led AI-driven partnerships for healthcare improvement, increasing member engagement by 2.8x and reducing hospital stays
• Deployed sales and go-to-market strategies, generating 33% increase in new client acquisition Blue Cross Blue Shield Association, Executive Director, Innovation, & Clinical Informatics and Quality Mar 2017 - Jan 2024 Led a national executive strategy and business innovation consulting practice across all 34 BCBS Plans and Plan executives. Improved Medicare Advantage Products leading to $7.6 billion revenue growth and quality improvements.
• Directed product strategy and development managing $21M P&L, and $11M SaaS revenues.
• Led government business clinical quality strategy diffusion practice delivering a 4x increase in Plan CMS MA 4 -Star Ratings
• Implemented 375+programs, enhancing client satisfaction, client retention, and increasing market access. Expert-24 LTD, Chief Commercial Officer – The Americas Sep 2015 - Feb 2017 Drove revenue growth and commercial functions; company acquired 2017
• Secured contracts with major clients, including United Healthcare, Kaiser Permanente, exceeding revenue goals. Page 2 of 2
• Expanded distribution partnerships by 21% and led product redesign, achieving 31% growth in the first year.
• Managed integrated complex logistical product enhancement providing market differentiation and commercial client growth. MDLIVE, Inc, Executive Vice President, Enterprise, Payer and Health System Solutions Jun 2013 - Sep 2015 Led payer sales division and consumer engagement strategies; company acquired by Cigna in 2021.
• Led product development of integrated acute and behavioral health solutions, securing large commercial client.
• Generated $13.1M revenue (218% of goal) and grew membership to 13M though new accounts (17 BCBS Plans, Cigna).
• Launched integrated care offerings and global partnerships for enhanced client success. AnswersMedia, LLC, Senior Vice President Healthcare & Chairman of Advisory Board Jan 2011 - Aug 2015 Built healthcare division vision and strategy, leading to a successful spinoff.
• Secured Fortune 500 clients and partnerships delivering $3.1 million (215% of goal).
• Negotiated agreements reducing operational costs by $1.8 M. WiredBenefits, Inc, Senior Vice President of Strategy and Innovation Nov 2009 - Jan 2011 Launched financial products to Fortune 1000 clients.
• Reengineered go-to-market strategy, securing $6.6 M contract (200% of goal).
• Forged strategic partnerships expanding coverage to 24M Americans. IncentOne Inc, Vice President of Sales Oct 2007 - Nov 2009 Led enterprise sales division for employers, payers, and providers; contributed to 2013 acquisition
• Boosted topline revenue by 35% on $30M base and generated $17M by creating a new PBM vertical. Pharos Innovations LLC, Director of Sales Oct 2001 - Oct 2007 Developed national sales strategy and client management
• Raised $2.7 million in private equity and angel investment.
• Reduced sales cycle by 40% for improved client acquisition. Glaxo SmithKline, Hospital Therapeutic Specialist, Cardiovascular, Diabetes, CNS & Anti-Infective Oct 1997 - Sep 2001 Championed product portfolio to key opinion leaders.
• Recognized with multiple Gold Tier sales awards and regional leadership accolades 3 of four years. Muro Pharmaceutical, District Supervisor Apr 1993 - Oct 1997 Drove sales for prescription and OTC products
• Recognized with multiple Gold Tier sales awards (1994-1996) EDUCATION
Lake Forest Graduate School of Management, MBA, Healthcare Aug 1999 – Jan 2001 University of Denver, BS & BA, Real Estate and Finance Aug 1987 – May 1991
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