Digital Product Marketing

Experience Summary

**+ years in Digital Product Management and GTM/Product Marketing in complex B2B and regulated environments (financial services, eCommerce, fintech-adjacent).

Strategic leader with expertise in digital transformation, product lifecycle management, and go-to-market strategies.

Proven success in building and scaling digital ecosystems, including web and mobile app platforms.

Built scalable GTM systems, portfolio storytelling frameworks, performance dashboards; leveraged AI analytics and automation for efficiency.

Deep experience in data-driven decision-making, leveraging AI, analytics, and customer insights to drive innovation.

Executive-level collaboration with C-Suite, business stakeholders, and cross-functional teams.

Passionate about customer-centric digital experiences, optimizing UX/UI, and driving omnichannel engagement.

Believe in the MVP approach of shipping early and often.

KPI-driven decision-making, and delivering strategic impact in fast-paced, global environments.

TECHNICAL SKILLS

Artificial Intelligence, Digital and e-Commerce, Native Mobile Apps for iOS and Android platform, Google Analytics, Magento, SEO/SEM, Agile, Digital and Internet Marketing, UI and UX Design, Roadmap Planning, Service Now (SNOW, Jira, BDD, TDD, Confluence, MySQL, RDBMS, Adaptive and responsive design for tablet and mobile devices, Microsoft Excel, PowerPoint and Word, scrum/agile product development, Agile Ceremonies.

Professional Experience

Citi Bank NA Citi Retail Services April 2022 – Till Now

Role: VP, Senior Digital Product Manager (Acquisitions)

Environment: JIRA, Confluence, MS Office, MS Word, MS Excel, MS PowerPoint

Dynamic and strategic leader driving digital transformation and customer acquisition initiatives for Citi Retail Services’ credit card portfolio. Spearheaded high-impact programs, fostering cross-functional collaboration to optimize the credit card application experience and enhance customer engagement.

Key Leadership Achievements:

Visionary Product Leadership: Defined and led the Pre-fill process initiative, integrating third-party data services to streamline credit card applications—boosting submission rates by 40% across two major retail partners.

Empowering Customer Choice: Championed the implementation of an Inline Pre-Qualification process, reducing customer anxiety and minimizing credit score impact, resulting in a 32% increase in applications.

Transformational Change Management: Led the decommissioning and rebranding of key retail partner portfolios, ensuring a seamless transition with minimal disruption to customer experience.

Leadership & Strategic Responsibilities:

Set the strategic vision for customer acquisition, aligning product initiatives with business goals and market trends.

Influenced senior stakeholders by presenting data-driven business cases to secure funding for high-impact initiatives.

Led and mentored cross-functional teams, including Product, Engineering, Marketing, UI/UX, Compliance, and External Vendors, fostering a culture of collaboration and innovation.

Championed data-driven decision-making, defining key KPIs and performance metrics to measure initiative success and identify optimization opportunities.

Navigated complex regulatory environments, working closely with Legal, Compliance, and InfoSec to ensure product solutions met all requirements.

Owned end-to-end product execution, from ideation and business case development to launch, optimization, and performance tracking.

Integrated customer and competitive intelligence into roadmap development and marketing campaigns using analytics and partner feedback.

Drove continuous improvement, partnering with analytics teams to implement A/B testing, customer insights, and iterative enhancements.

Oversaw a team of 5 members, fostering a collaborative, growth-oriented culture with regular feedback, coaching, and performance evaluations.

The Children’s Place Dec 2020 – Apr 2022

Senior Digital Product Manager (Mobile App)

Environment: JIRA, Confluence, MS Office, MS Word, MS Excel, MS PowerPoint, SFCC (Salesforce Commerce Cloud)

Led the mobile app strategy and product roadmap for The Children’s Place (TCP), Gymboree (GYM), and Sugar & Jade (SNJ) brands, driving digital innovation and optimizing the eCommerce mobile experience. Partnered with senior leadership to enhance customer engagement, increase revenue, and align mobile initiatives with business objectives.

Key Leadership Achievements:

Customer-Centric Product Vision: Spearheaded mobile app enhancements to improve customer experience, increase satisfaction, and drive brand loyalty.

Revenue-Driven Innovation: Identified and implemented new mobile commerce strategies, introducing features that optimized conversion and increased revenue streams.

Cross-Functional Leadership: Partnered with CTO, VP of Marketing, Brand Managers, and Engineering teams to evangelize the product roadmap and prioritize strategic initiatives.

Leadership & Strategic Responsibilities:

Defined and executed the mobile product roadmap, balancing short-term optimizations with long-term innovation.

Championed data-driven decision-making, establishing key performance indicators (KPIs) and executing strategies based on analytics insights.

Led stakeholder communication and alignment, managing weekly, monthly, quarterly, and annual planning sessions with cross-functional teams.

Delivered enablement materials and walkthroughs for internal stakeholders to support app feature adoption and market storytelling.

Drove Agile execution, working closely with scrum teams to define user stories, manage backlogs, and ensure smooth sprint deliveries.

Optimized mobile app UX/UI, collaborating with IT, Marketing, Customer Support, and Creative teams to design and develop prototypes, wireframes, and user interfaces for mobile and tablet devices.

Orchestrated workshops and requirement sessions, ensuring business needs were translated into actionable development plans.

Ensured app performance and quality, working with engineering teams to roll out new features while maintaining a seamless mobile experience.

Led User Acceptance Testing (UAT), validating mobile app features on Android and iOS platforms before launch.

Partnered with analytics teams to define tracking, execute experiments, and refine customer experience strategies based on data insights.

S. C. Johnson Dec 2017 – Nov 2020

Digital Product Manager

Environment: JIRA, SMARTSHEET, SHAREPOINT, MS Office, MS Word, MS Excel, MS PowerPoint, Sitecore

Led the global digital transformation of S. C. Johnson’s web properties across 32 brands and 70+ geographies, unifying digital assets onto a single platform. Spearheaded website redesigns, campaign launches, and feature rollouts to enhance digital engagement, optimize marketing strategies, and improve customer experience. Recognized as a Best Performer for outstanding contributions.

Key Leadership Achievements:

Global Digital Expansion: Led the multi-brand, multi-market launch of redesigned websites and campaigns for Mr. Muscle, Pledge, Duck, Scrubbing Bubbles, Raid, Drano, and Windex across the U.S., Europe, Asia, and the Middle East.

Strategic Digital Innovation: Defined and implemented key features such as Digital Coupons, Where-to-Buy Management, Ratings & Reviews, Adobe Omniture Analytics Integration, and Ad Choices Migration to enhance customer engagement and data-driven marketing.

Agile & Cross-Functional Leadership: Managed a hybrid Agile-Waterfall delivery model, leading cross-functional teams—including Operations, UI/UX, Legal, Customer Support, and Business Technology—to execute a seamless digital transformation.

Leadership & Strategic Responsibilities:

Owned the global digital roadmap, aligning IT projects with business strategy and market needs.

Led stakeholder engagement, collaborating with Brand Managers, Marketing Leaders, and IT Teams to define project scopes and execution plans.

Facilitated Agile transformation, coaching teams on Scrum methodologies and leading daily standups, sprint planning, reviews, demos, and retrospectives to optimize workflow.

Drove change management, ensuring smooth platform migration and feature enhancements while managing scope, timelines, and business impact.

Orchestrated UX/UI design strategy, working with designers to build responsive prototypes, wireframes, and mobile-first visual experiences.

Established performance tracking, defining KPIs, velocity metrics, and release progress to ensure timely execution and continuous improvement.

Championed quality assurance, providing detailed test scenarios, automation strategies, and end-to-end tagging solutions with Web Analytics teams.

Conducted workshops and training, preparing teams for Agile transition and fostering a culture of digital excellence.

Awards & Recognition:

Best Performer Award – Recognized for exceptional leadership and contributions to digital innovation.

LeagStar Career Technology GiftsInStyle.com June 2012 – Nov 2016

Digital Product/Project Manager

Environment: JIRA, Confluence, SharePoint, MS Word, MS Excel, MS PowerPoint, Magento

Led the end-to-end eCommerce strategy, development, and launch of GiftsInStyle.com, driving digital transformation and online retail expansion. Spearheaded cross-functional collaboration to build a seamless omni-channel shopping experience, integrating operations, marketing, and fulfillment processes.

Key Leadership Achievements:

Ecommerce Product Vision & Execution: Defined the MVP and product roadmap for GiftsInStyle.com, successfully launching a multi-category online retail platform for Apparel, Toys, and Home Décor.

Cross-Functional Leadership: Led collaboration between UI/UX, Legal, Customer Support, Order Fulfillment, Accounting, Taxation, and IT teams to ensure a smooth eCommerce rollout.

Strategic Business Planning: Worked closely with senior management on Annual Business Planning, defining digital commerce requirements and shaping order fulfillment strategy.

Leadership & Strategic Responsibilities:

Owned product lifecycle management, from ideation and requirement gathering to development, launch, and post-release optimization.

Led digital roadmap planning, aligning technical execution with long-term business strategy and growth objectives.

Drove Agile execution, managing two-week sprint cycles, backlog grooming, and cross-functional team alignment.

Optimized customer experience, working with UX/UI designers to develop adaptive responsive designs for mobile and tablet devices.

Leveraged data analytics, utilizing Google Analytics to measure user engagement, retention, and feature performance for continuous improvement.

Managed risk assessment, budgeting, and financial planning for eCommerce projects, ensuring cost-effective implementation.

Orchestrated omni-channel strategy workshops, integrating mobile and web experiences to enhance customer engagement.

Implemented SEO/SEM best practices and ensured compliance with data privacy regulations to maximize digital marketing effectiveness.

Led stakeholder training and support, conducting product workshops for marketing and operations teams..

EDUCATION CREDENTIALS

MBA- Management 2015-17 4.0 GPA

Robert Morris University, Chicago

Master of Commerce (M. Com) – Applied Economics Bronze Medalist

LUCKNOW UNIVERSITY, INDIA

Bachelors of Arts (B.A) - Math, Stats. And Economics

LUCKNOW UNIVERSITY, INDIA

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