Marketing Operations Manager
Resume:
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Brent D. Johnson
Taylorsville, UT *****
*******@*****.***
linkedin.com/in/brentjmktg
Dynamic marketing project manager, leading teams to enhance brand management and save thousands in annual costs. Skilled in collaborative project management, content audits and creation, event management, CRM integration, delivering measurable growth in lead generation and partner satisfaction for global markets.
PROFESSIONAL EXPERIENCE
MARKETING OPERATIONS MANAGER – IMDEX Limited 04/2022 - 11/2024
Increasing access... Expanding marketing reach, Managing corporate messaging and regional teams for consistent marketing processes
●Established new collaborative environment with regional teams within 3 months, improving sales-tool utilization by 30%
●Created savings of $5k-$7k monthly with creative direction, copywriting, and production of marketing assets of all types
●Managed complete logistics and marketing for international events and symposiums, negotiating vendors and venues for a 25% efficiency boost
●Refined CRM marketing automations and processes across Americas region, pushing 30% growth in qualified leads
●Increased regional brand consistency by 80% across assets and events with brand auditing for M&A projects and style-guide management
●Created content for PR, events, social, and sales assets; leading cross-functional collaboration to strengthen SEO while adhering to branding needs
●Saved 40-50 hours per project with content creation and web revamp, with editing expertise and coding within or beyond the CMS platform
CORPORATE MARKETING, PARTNER MARKETING MANAGER – ClearOne 10/2015 - 04/2022
A different take... Rebuilding marketing with a new view, managing all communications, content, events, web management, and design
●Improved go-to-market execution, facilitating collaboration between sales and product-line managers to enhance product positioning
●Planned and executed 3-4 annual product launches with budget-conscious approach, leveraging data-driven insights to bolster competitive positioning
●Managed full event planning from start to finish, with strategy, design, campaigns, partner inclusion, logistics, lead-gen, and materials
●Managed and produced in-house marketing assets, saving $10k quarterly, with rise in brand awareness and monthly customer acquisitions
●Increased event lead-generation by 20% annually, overseeing complete event management strategies and logistics, collaborating with all stakeholders
●Trained international sales team on HubSpot CRM best practices, enhancing lead-generation by 25% through SEO and event management
●Optimized marketing automations, reducing campaign deployment time and elevating open rates through more targeted segmentation
●Established new SEO blog strategy, tripling thought-leadership assets within 6 months, by integrating sales as source of rough content
●Boosted social media engagement by 40% through collaborative management of international sales partners and turnkey content processes
●Planned and executed budget-conscious product launches, leveraging data-driven insights to bolster competitive positioning and enhance sales enablement
MARKETING COMMUNICATIONS MANAGER – Glass Apps 08/2014 - 10/2015
The fast and furious… Managing consistent marketing and branding approach for startup environment
●Spearheaded comprehensive UX review and style guide, reducing load times by 90%, significantly enhancing overall site performance
●Collaboratively sourced content for new sales-enablement materials, developing messaging on consistent end-user benefits
●Automated templates and sales-funnel processes, improving efficiency of backend administration
●Streamlined internal assets repository, improving retrieval times by 50% for channel managers, and ensuring technical accuracy
●Researched and secured sharing platforms for sales support, digital communications, and client multimedia needs
CORPORATE MARKETING, PARTNER MARKETING MANAGER – ClearOne 02/2011 - 07/2014
Bringing it together… Bridging marketing & IT, content marketing planning and production
●Directed marketing team with strategy, content, and branding, shrinking marketing production turnaround times by over 25%
●Streamlined new communications strategy and collaboration with Product Line Managers at nearly $100k annual savings
●Managed complete international and regional event planning logistics and attendance, improving efficiency with 30% fewer strategic resources
●Collaborated with cross-functional sales and engineering teams to develop the strongest possible client messaging, partnerships, and sales assets
●Oversaw all marketing communications materials, web management, and HubSpot CMS cross-training, integrating new acquisitions and projects
MARKETING COMMUNICATIONS CONTENT CREATOR -EDITOR (prior to promotion)
●Expanded marketing role with content and brand management, web development, multimedia needs reducing outsourced expenditures
●Created new, consistent B2B communications and standardized brand style guides for collateral, events, web, and product launches
●Redefined messaging format for electronic drip campaigns, spearheading lead-generation approach
●Maintained new level of consistency for pre-and post-event communications for lead nurturing
MARKETING COMMUNICATIONS MANAGER – The MGIS Companies 02/2004 - 11/2010
Bridging the Gap… Spanning marketing & IT, providing full in-house marketing strategy and production
●Established new level of project management and internal capabilities to fully produce marketing assets and content across all media and vehicles
●Streamlined Marketing and IT relationship by creating and functioning within new liaison position
●Slashed advertising and marketing design costs 50%-60% with in-house content development, web design, advertising, and product
●Initiated new level of marketing automation and customized turnkey B2B support with broker partners in collaborative partner marketing
●Oversaw development and maintenance of corporate Internet and Intranet and DBA division Internet and Intranet
●Set new standard of sales enablement and content creation for sales reps and resellers with newly efficient turnaround times
MARKETING, SYSTEMS DEVELOPER – SunGard Online Investment Systems 08/2000 - 01/2004
Soup-to-nuts… Marketing management and UI design and development on tight deadlines
●Retained MarCom's efficiency through downsizing, replacing 1.5 marketing FTEs to build content, support online and offline marketing programs
●Bridged Marketing and IT processes with UI design, testing, and online initiatives
●Redefined corporate advertising design for new parent company, saving thousands annually
●Spearheaded new cost-saving multimedia client initiatives as value-added customer service
●Oversaw consistency of transitioning corporate brand management through digital marketing -Internet, Intranet and software GUI
●Balanced production process of all direct marketing and sales collateral while adhering to UI design needs
CO-FOUNDER, MANAGING CONSULTANT – Creative Difference, LLC. 01/1999 - 05/2001
One-stop shop… One-source marketing consulting and production for multiple clients with specialized needs
●Designed unique SEO & SEM sales tools to quantify and explain online opportunities for client communications
●Provided consultative account management from branding to strategic marketing, advertising, web design, and sales enablement
●Nurtured client relationships with high-touch bespoke service, increasing return and referral sales cycles
●Designed bespoke online projects to include client self-maintenance and customer training needs as goodwill
SKILLS
Project Management · Corporate Brand Management · Complete International Event Management · Partner Account Management · Creative Management · Campaign Management · CRM Management · Branded Content Creation · Public Relations Management · Editing · Sales Enablement · Advertising Design · Lead Generation · Email Marketing · Marketing Automation · Competitive Intelligence · Budget Management · Web Management · Graphic Design · Video Production · Presentation Software · Full Adobe Creative Suite – Photoshop, Illustrator, InDesign, Premiere, Dreamweaver · SEM · SEO · CSS · HTML
EDUCATION
MBA - Master of Business Administration (Marketing) – University of Utah
BFA - Bachelor of Fine Arts (Advertising Design) – Utah State University
H-pmm251408
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