Media Buyer Data Analysis

Kiara Rivera

Phone: 203-***-****

Email: *************@*****.***

LinkedIn: www.linkedin.com/in/kiara-rivera-57876213a Kiara RiveraProfessional Summary

Senior Media Buyer with 8+ years of experience managing large-scale radio campaigns and negotiating rates. Bilingual (English/Spanish), skilled in data analysis, team collaboration, and adapting scripts for diverse audiences. Proven track record in both in-office and remote work environments.Professional Experience

Senior Media Buyer

Barrington Media Group (BMG360) – Hybrid

March 2016 – October 2024

Managed media buying for radio owner groups of varying sizes, ranging from 8 to 400 stations per group, ensuring strategic ad placements and effective audience targeting.

Utilized in-depth knowledge of formats, audience demographics, and station ratings to execute successful media campaigns.

Negotiated ad placement rates, consistently securing the best deals to maximize ad spend efficiency.

Collaborated with analysts to schedule spots, monitor campaign performance, and adjust strategies based on real-time data and KPIs.

Conducted detailed data analysis with the team to evaluate the effectiveness of campaigns, leading to actionable insights for future buys.

Worked closely with creative teams to review, adapt, and quality check scripts for radio and TV ads, ensuring cultural accuracy and maintaining original intent when translating to Spanish.

Oversaw the financial coordination of campaigns, collaborating with the finance department to resolve discrepancies in post logs and invoices.

Led communication efforts with station and network representatives, fostering strong relationships to ensure seamless campaign execution.

Maintained bilingual proficiency, translating scripts, and adapting messages to resonate with Spanish-speaking audiences, while ensuring the original tone, style, and flow were preserved.

Education

M.A. in Industrial-Organizational Psychology Sacred Heart University – Fairfield, CT Graduated: 2015

B.A. in Psychology Sacred Heart University – Fairfield, CT Graduated: 2014

Minor in Spanish Sacred Heart University – Fairfield, CT Graduated: 2014Certifications & Training

Excel Courses: Filtering Data for Beginners, Marketing Foundations: Analytics, The Marketing Funnel, Master Digital Marketing, Inclusive Leadership, The Habits of Successful MarketersSkills

Media Buying: Expertise in radio ad placements, audience targeting, and campaign performance monitoring.

Negotiation & Deal Making: Strong ability to negotiate rates and secure cost-effective media buys, Endorsements, and Sponsorship Opportunities.

Technical Skills: Proficient in Microsoft Excel, Word, PowerPoint.

Communication & Team Collaboration: Proven ability to communicate effectively and collaborate with cross-functional teams, both in-person and remotely.

Financial Coordination: Experience working with finance teams to resolve discrepancies in invoices and post logs.

Additional Information

Work from Home Experience: Demonstrated ability to thrive in remote work environments while maintaining productivity and communication standards.

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