Social Media E-Commerce
Resume:
SKILLS
Proficient in content creation and design using
Adobe Suite (Premiere, Photoshop, Publisher),
Final Cut Pro, and Canva, developing engaging
multimedia content for platforms such as TikTok,
Instagram, Linkedin,YouTube, Facebook, and
Pinterest.
Expertise in influencer marketing and managing
brand partnerships while using tools like Grin,
Instantly and Aspire, ensuring successful
collaboration with influencers and maximizing
campaign impact.
Skilled in social media campaign drafting, paid
media management, and e-commerce strategy
execution, utilizing Hoot suite, TikTok
Marketplace, and G mass/ Campaign Monitor to
streamline processes and improve campaign
performance.
Strong experience in digital media optimization
(SMO, SEO), as well as data analysis and
reporting, with advanced proficiency in Facebook
Ads, Google Ads, Microsoft Ads, and effective
campaign management across multiple
platforms.
Adept in project management and account
management, excelling in team leadership,
multitasking, organization, and client
networking, with hands-on experience using
Microsoft Office, Google Suite, Airtable, and
Business Operations tools to manage tasks and
communications efficiently.
Skilled in content strategy development,
copywriting, and storytelling, with a proven
ability to craft compelling narratives for both paid and organic campaigns.
Effective written and verbal communication
skills, capable of delivering results in fast-paced environments across both Mac OS and PC
platforms.
EDUCATION
Columbia College Chicago, IL
**********@*****.***
Social Media Campaign Project Manager and Influencer Marketing Expert with 6+ years of experience in creative digital marketing. Proven ability to develop impactful campaigns that drive engagement and brand awareness, leveraging influencer partnerships and data-driven strategies to connect with target audiences. WORK EXPERIENCE
PROFILE
I n f l u e n c e r M a r k e t i n g & B r a n d P a r t n e r s h i p s Insiya Kapadvanjwala
www.linkedin.com/in/insiyakaay
Bachelors of Arts in Marketing &
Communication
Bachelor of Arts in Cinema Arts &Sciences
INTERNSHIPS
She Fit Studio/ Sweet Vegan Bakes Marketing
Coordinator
Chicago- April 2020 - June 2021
Developed a posting schedule to enhance engagement across TikTok, Facebook, Instagram, Twitter, Snapchat, Pinterest, and LinkedIn. Designed logos and flyers for the grand opening of Sweet Vegan Bakes and bi-monthly events at She Fit Studio.
Executed email and text marketing campaigns to promote events and special offers.
Crafted copy for the website, blog posts, and social media platforms. Authored and revised go-to-market strategies, creative briefs, and plans to support business growth.
Managed client relationships to enhance customer retention and expand clientele.
Whiskey Business Social Media Manager
Chicago- April 2019- September 2019
Led digital communications and engagement initiatives, achieving measurable results.
Coordinated social media and marketing events during the summer rooftop season.
Strategized and optimized paid media investments to promote events.
Busy Beaver Buttons Social Media Marketing
Chicago - May 2019- August 2019
Developed marketing campaigns and engaged customers through social media and email marketing.
Shala Solar artist Producer & Public Relations
Chicago - May 2018- May2019
Managed PR for artist Shala, coordinating events around art installations.
Oversaw video production by collaborating with contractors and internal teams for music videos and art shoots.
Produced a marketing campaign for Chicago Ideas Week featuring Shala's art piece, "Seven."
Created marketing decks for future art installations and pitched to Chicago's urban planning movement.
Cinespace Studios Production Communications
Chicago - May 2016-May 2019
Managed guest booking and logistics for major production networks. Coordinated project logistics and maintained client database, tracking accounts and partnerships.
Documented all contracts, SOWs, and negotiations.
Dwight Cleveland Poster Collection Social Media
Coordinator
Chicago- June 2017- Jan 2019
Managed social media (Instagram, Facebook, Twitter) to generate buzz around events related to the movie poster collection. Promoted Dwight's new poster collection book through social media and email marketing.
Oversaw various marketing channels, ensuring organic growth across platforms
Los Angeles, California
Own the end-to-end management of promotional strategies and TPR-style campaigns on TikTok Shop, driving short-term sales uplift and long-term customer engagement across 9–11 high-impact campaigns annually. Lead cross-functional planning and execution of time-sensitive promotions (e.g., Valentine’s Day, Super Bowl, Mother’s Day), coordinating creative briefs, campaign calendars, and asset lists (100–300+ assets/campaign). Strategically develop and present campaign briefs and project plans in collaboration with creators, internal teams, and acquisition leads; ensure timelines and deliverables align with promotional objectives. Analyze shop performance data to inform promotional strategy, optimize conversion rates, and improve KPIs such as ROAS, CPA, CPM, and CTR across live streams and paid media. Serve as the primary point of contact for external creators and vendors; manage creative approvals and act as the first line of review before internal leadership sign-off. Maintain consistent brand voice and creative integrity across digital assets including live shopping content, influencer integrations, and TikTok ad placements.
Build and refine internal workflows, campaign templates, and documentation to scale promotional execution MoM and YoY, increasing operational efficiency and effectiveness. Lead internal team standnups, project tracking, and resource planning; coordinate cross-functional collaboration with paid social, media, and customer experience teams. Mentor and support Assistant Account Managers in campaign execution, shop operations, and client communication. Outlandish Digital Account Manager
Santa Monica- Feb 2023- August 2023 (contract)
People First Account Manager Brand Partnerships
Remote - May 2021- Feb 2023
Managed 360 marketing campaigns from strategy to execution across email, SMS, SEO, paid social, paid search, and affiliate, overseeing budgets from $25K–$1.5M to drive sales and customer acquisition. Planned and executed 9–11+ annual promotional campaigns, including holidays and aligning with seasonal demand and brand strategy.
Created strategic briefs, work backs, and deliverables lists; managed campaign timelines, resources, and documentation across internal teams and external agencies. Served as day-to-day lead with international agencies, reviewing 200–1200+ assets per campaign to ensure brand consistency and timely delivery across Amazon and digital platforms. Collaborated cross-functionally with media, acquisition, and cross-device marketing teams to activate TPR and evergreen campaigns on TikTok Instagram, Twitter, Meta, and other platforms. Conducted A/B testing and analyzed metrics (ROI, ROAS, CPA, MER, CPM) to optimize media spend and maximize performance.
Developed marketing materials (decks, presentations, scripts, social assets) to support sales, creators, and brand messaging.
Negotiated 50–100+ influencer contracts daily; built and managed long-term partnerships with agencies, brands, and talent.
Drove process improvements by refining campaign documentation and workflows based on MoM and YoY learnings. Led cross-functional teams to execute multiple fast-paced projects while maintaining quality, alignment, and strategic vision.
Lead end-to-end affiliate and TikTok Shop campaigns for beauty, fashion, and lifestyle brands, managing budgets up to
$2M and driving measurable results in GMV, CTR, ROAS, and content volume across high-impact campaigns. Develop and execute strategic affiliate programs, including creator onboarding, product sampling, content coordination, and campaign performance optimization to achieve brand goals. Build and maintain a robust creator network, cultivating long-term relationships with top-performing creators and resolving escalated inquiries to ensure campaign success. Analyze campaign performance using funnel analysis and real-time data, providing actionable insights to optimize content strategy, increase engagement, and maximize revenue. Collaborate with paid social and ad teams to leverage high-performing creator content for paid campaigns, enhancing ROAS and overall campaign effectiveness.
Serve as primary client and brand contact, delivering timely performance updates, detailed reports, and strategic recommendations.
Mentor and guide Affiliate Coordinators and Interns, supporting team growth, cross-functional collaboration, and professional development.
Maintain consistent brand voice and creative integrity across TikTok Shop livestreams, short-form content, and paid social assets, ensuring alignment with campaign objectives. Implement scalable workflows, campaign templates, and documentation to increase operational efficiency and streamline affiliate and influencer program execution. Stay ahead of social commerce trends, using insights from TikTok’s creator ecosystem to inform affiliate strategy and drive competitive campaigns.
Superordinary Account Manager TikTok Shop
Beverly Hills- August 2023 - Current
Socialite Media Social Media Manager Influencer Marketing Managed various business accounts, creating a catered content marketing plan for each client, including creating weekly content calendars, budgeting, brand deals, keyword and SEO optimization
Researching and implementing the creator economy, the competitors, and trends in to understand customer needs, competitor analysis, and market trends. Daily engagement on clients Instagram, Facebook and TikTok accounts and scheduling posts on HootSuite and SocialPilot Scheduling calls with client, photographers and influencers to collaborate the best marketing and content strategy and to promote the brands voice Helping build the creator community and audience, including managing various marketing channels, such as websites social media, blog posts and email campaigns.
Working collaboratively with cross-functional teams, brands and other creators. Worked with local Chicago influencers and connected them to small businesses to launch new restaurant’s and businesses Collaborated with the design team to create visually appealing and effective advertising copy for print and digital media, resulting in a successful product launch and increased brand awareness
Chicago - June 2021- June 2022 Part-Time
JW Plastic Surgery Social Media & Manager
Chicago - May 2020 - April 2021
Developed and executed daily visual content showcasing operations and procedures to enhance brand visibility. Analyzed social media metrics to determine optimal posting times and engagement strategies. Engaged with clients across platforms through giveaways, promotions, and personalized interactions to boost office awareness. Created and implemented a tailored posting schedule for Instagram, Facebook, TikTok, and Twitter based on audience engagement insights. Produced and edited content for each post, including testimonials, surgery photos, and TikTok videos, to promote the office effectively. Established a consistent brand identity through weekly social media segments and designed promotional materials, including posters, logos, and flyers. Monitored industry trends and competitor strategies to inform content creation and optimize marketing efforts. Social Media Creators Private Manager
Remote - June 2021- Current Freelance
Accounts managed: @Belmontmusic, @Mayazbites, @signaturesmilearts, @brazzspav @razasoffice @razanorth Negotiated lucrative brand deals and partnerships for creators and pages, driving revenue growth and enhancing visibility. Produced weekly digital media content (videos, images, copy) and managed social media accounts, overseeing content creation, scheduling, and community engagement. Developed strategic marketing plans and conducted market research to identify trends, ensuring clients remained competitive and engaged. Monitored analytics to assess campaign effectiveness, providing data-driven recommendations for optimization and managing paid media for campaign growth. Collaborated with brands and influencer agencies to secure paid partnerships and stayed updated on social media trends and best practices. Zas Talent Agency Influencer Talent Agent
Remote - February 2024- Current Part- Time
Acted as a talent agent at an influencer agency, successfully connecting brands with top-tier influencers to enhance marketing campaigns and maximize ROI. Developed and maintained strong relationships with influencers and creators, ensuring alignment with brand objectives and fostering long-term partnerships. Led efforts to help a brand transition into the US market from Mexico, executing targeted marketing strategies that increased brand awareness and engagement among American audiences.
Conducted market research to identify key trends and opportunities in the US influencer landscape, informing strategic decision-making for brand campaigns. Negotiated contracts and terms with influencers, ensuring fair compensation and deliverables while optimizing campaign effectiveness. Coordinated and executed cross-platform marketing initiatives, enhancing the brand's presence across various social media channels in the US. Monitored campaign performance metrics, providing data-driven insights and recommendations for continuous improvement in influencer partnerships and marketing strategies.
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