Marketing Manager Digital
Resume:
Sayed Maksudul Alam
Jackson Heights, NY *****
Phone: 718-***-**** Email: ********@*****.***
Professional Summary
Strategic and data-driven Marketing Leader with 14+ years of experience leading high- performing campaigns across performance marketing, digital advertising, and operations. Proven track record in driving lead generation, optimizing ROI, managing budgets, and collaborating cross-functionally to scale results. Adept at launching multi-channel campaigns (email, affiliate, paid media), building vendor partnerships, and using analytics to drive decision-making. Known for rolling up sleeves to deliver hands-on execution with strategic vision.
Core Competencies
• Performance & Digital Marketing
• Email & Affiliate Campaign Management
• Lead Generation & Conversion Optimization
• Budgeting & KPI Performance Tracking
• Vendor & Platform Partner Management
• Project Management & Strategy Execution
• A/B Testing & Data Analysis
• Marketing Automation & Tracking Tools
• Cross-functional team Collaboration
• Content & Campaign Development
Professional Experience
General/Senior Marketing Manager
Bangla CDPAP Services – Jackson Heights, NY
February 2022 – Present
Designed and deployed data-informed marketing strategies, enhancing prospect engagement and client retention.
Led paid and organic campaigns across platforms, resulting in 30% lift in lead generation.
Managed budgets and operations for marketing and payroll, ensuring streamlined execution and cost-efficiency.
Collaborated with cross-functional teams to coordinate outreach, events, and digital presence.
Analyzed campaign performance and implemented process improvements, improving retention by 15%.
Senior Marketing Manager
Seethos AI – Remote / Global
August 2019 – January 2022
Led global performance marketing campaigns focused on email, paid social, and digital channels, achieving 25% growth in qualified leads.
Managed vendors and external partners to execute campaigns, ensuring KPI alignment and timely delivery.
Conducted ongoing A/B testing and data analysis to improve campaign effectiveness and reduce acquisition costs.
Developed and distributed marketing content across email, WhatsApp Business, and event-based channels.
Worked cross-functionally with internal creative and tech teams to launch seamless, scalable campaigns.
Optimized marketing budget allocation to maximize ROI, increasing campaign efficiency by 20%.
Operations & Marketing Manager
PeopleNTech Institute of Information Technology – Queens, NY September 2009 – September 2019
Oversaw multi-channel marketing operations, including SEO, SEM, social media, and email outreach.
Coordinated large-scale IT events and training initiatives, resulting in a 35% rise in program enrollment.
Built affiliate and partner relationships that supported promotional and recruitment efforts.
Directed telesales and digital engagement efforts to exceed growth goals consistently. Education
MISM in Project Management
DeVry University – Manhattan, NY Graduated: June 2018 MBA in Marketing
Asian University of Bangladesh – Dhaka, Bangladesh Graduated: April 2009 Certifications & Tools
• Advanced Excel for Marketing Analytics
• Familiar with affiliate tools
• Google Ads & Meta Business Suite (Paid Social)
• Marketing automation platforms & campaign tracking Honors & Recognition
Presidential Gold Medal Award – Honored by President Joe Biden (2024)
Best Community Leader of the Year – Recognized by Governor Andrew Cuomo (2018)
Best Employee of the Year – PeopleNTech (2018)
Featured in NRB Awards and Dallywood Awards for contributions in tech and community service
Publications
HTML5 Documentation Book
Learn & Earn UFT (Unified Functional Testing Guide)
Researched articles in The Bangla Times on tech industry trends
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