General Manager Customer Experience
Resume:
Natalie Stevenson
Bay City, MI *****
**************@*****.***
Professional Summary
Results-driven General Manager with extensive experience in leadership, staff training, and operational management. Adept at developing and implementing strategic initiatives to enhance business growth, regulatory compliance, and customer satisfaction. Passionate about fostering high-performing teams through structured training programs and professional development. Strong financial acumen, vendor relations expertise, and a commitment to community engagement.
Core Competencies
Leadership & Team Development
Staff Training & Mentorship
Compliance & Regulatory Management
Strategic Business Planning
Financial Management & Budgeting
Inventory & Operations Management
Customer Experience Enhancement
Vendor & Stakeholder Relations
Professional Experience
General Manager
Planted Provisioning Bay City, MI 2024-Current
Pincanna, Pinconning, MI 2023-2024
Lead a team of 20+ employees, ensuring smooth operations, performance optimization, and a positive work environment.
Designed and implemented comprehensive training programs, improving staff expertise and compliance adherence.
Developed and executed strategic business initiatives, driving consistent revenue growth and customer retention.
Ensured 100% compliance with state and local cannabis regulations through proactive employee education and oversight.
Managed financial forecasting, P&L responsibilities, and budget allocations, achieving key profitability targets.
Established strong relationships with vendors and distributors, securing optimal pricing and product availability.
Acted as a liaison with local communities, fostering positive engagement and responsible cannabis consumption education.
Territory Manager/Brand Ambassador
Michigan Brewers Union (Dark Horse Brewing Co./ROAK Brewing Co.), MI
2018 - 2023
Managed a large sales territory, overseeing distributor partnerships and fostering brand loyalty through relationship-building.
Trained sales teams and distributor partners on product knowledge, promotional execution, and market positioning.
Led marketing events and brand activations, strengthening consumer engagement and awareness.
Coordinated sales meetings, promotional calendars, and inventory management for optimal performance.
Sales Manager
Falling Down Beer Company, Warren, MI
2016 - 2018
Recruited, trained, and managed sales representatives to drive business development and maximize sales potential.
Organized promotional campaigns, beer dinners, and product showcases to enhance brand visibility.
Maintained client relationships and provided ongoing product education to retail partners.
Craft Specialist/Account Manager
John P. O’Sullivan Distributing Inc., Flint, MI
2015 - 2016
Developed and maintained strong relationships with key accounts, growing craft beer sales and distribution.
Provided training to account representatives and clients to ensure product knowledge and proper handling.
Executed marketing initiatives to promote brand growth and customer retention.
Education
Delta College - University Center, MI
Computer Information Systems
Bay City High School - Bay City, MI
Diploma
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