Content Marketing Professional

Rebekah Wiese 214-***-****

*****.*******@*****.***

Content Marketing Professional linkedin.com/in/rebekah-wiese

YouTube

Creative marketing professional with extensive experience in video production, content creation, and digital brand management. Proven track record of developing compelling visual narratives that drive employee engagement and support business objectives. Proven success developing written and digital content while managing multiple projects and workflows, administering budgets and leading high-performance teams on tight deadlines.

Areas of Expertise

• Project Management • Partner Relationships • Content Creation/Management

• Writing & Editing • SEO Optimization • Brand Awareness/Development

• Video Production • Photography • Creative Services

Experience

Motel 6 - G6 Hospitality Dallas, TX 2020-present

Senior E-commerce Specialist

Manage visual content and brand consistency across Motel 6 and Studio 6 digital platforms, collaborating with external vendors and internal team members to develop and maintain accurate and engaging content for our over 1,500 franchise locations.

Key contributor to the eCommerce team, which generated $600M in annually revenue (35% of total business revenue) as the company’s largest single revenue channel

Manage the digital photography program, upgrading assets for 43% of franchisees and improving the visual presentation of Motel 6 and Studio 6 websites, along with external marketing venues

Partnered with external vendors to optimize digital photography and SEO content, increasing Online Travel Agency scores from 63 to 94 and achieving an 82% revenue increase on targeted pages

Collaborated with internal departments to develop written content while creating, editing, and proofreading website copy and travel blog articles to ensure clarity, consistency, and brand alignment

Perform key updates using Adobe Experience Manager (AEM) content management system to display accurate property descriptions and photos for each of the 1,500 locations

Designed and implemented standard operating procedures for the eCommerce department while onboarding and training new employees to ensure efficient workflow and consistent performance

Hi-Line Inc. Dallas, TX 2019-2020

Marketing Content Specialist

Developed internal and external website content and marketing strategies that engaged customers and positioned the company as the primary knowledge authority in the industrial hardware supply industry.

Oversaw digital communications and assisted in developing social media and internal communications

Created website content and instructional blogs for the aftermarket hardware industry

Produced marketing videos and multimedia content to support business development and customer engagement initiatives

CBS Television Dallas, TX 2016-2019

Digital Web Producer

Produced, managed, and optimized CBS web properties and digital assets, ensuring the application of best practices to execute comprehensive marketing plans.

Created and published SEO content using video, audio, and graphics for websites and social media platforms

Adapted AP news stories for web platforms, and developed social media content on X (Twitter) and Facebook

Delivered updates through WordPress and Social News Desk content management systems

Photojournalist / Field Producer

Shot daily stories and spot news using field equipment, such as live trucks, chopper-cams, and various newsroom tools, including Adobe Premiere and Avid editing systems.

Worked with the assignment desk, reporters, and producers on daily and special assignments and assisted with newsroom operations

Worked to set up, shoot, and edit interviews and field-produced stories within extremely tight deadlines

Licensed drone pilot skilled in videography and photography applications

Prestonwood Baptist Church Plano, TX 2017-2019

Director of Video Content – Part-Time

Produced video and digital content, coordinated media projects, assisted with special events, and provided product support for program activities.

Shot and edited long-format videos used in Children’s Ministry services and programs

Applied expertise in scripting, directing, videography, and sound techniques to create video presentations

Organized, scheduled, and trained volunteer teams to create special video projects and lead creative efforts

Education

• Bachelor of Fine Arts in Web and Interactive Media

The Art Institute of Dallas

• Bachelor of Science in Communications & History

University of Minnesota

Skills

• Microsoft Office • Adobe Creative Suite • Adobe Experience Manager

• Illustrator • Lightroom • Photoshop

• InDesign • Premiere Pro • After Effects

Awards

• Dean's Honor Roll • President's Club • Outstanding Graduate Award

• Edward R. Murrow Award • Texas Associated Press Award • Lone Star Emmy

• Rocky Mountain Emmy • Ohio Valley Emmy • Ad Club Awards

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