Executive Product & Innovation Leader

Alexandra M. Baron, MBA

Lincolnshire, IL *****

*********.*****@*****.*** 847-***-**** https://www.linkedin.com/in/alexandrabaron/

Executive Product & Innovation Leader AI-Driven Healthcare Strategist SaaS Trailblazer

Visionary healthcare product executive with proven success delivering strategic value across clinical research, real-world data, and AI-powered analytics. Recognized for leading high-impact product organizations, launching transformative SaaS solutions, and enabling data-driven innovation in global CROs and life science companies. Expert in cross-functional alignment, scaling new product platforms, and driving commercialization with measurable outcomes. Deep experience navigating complex stakeholder ecosystems, regulatory landscapes, and global teams across the U.S., EU, LATAM, and APAC. Committed to building high-performing teams and shaping the future of digital health through product excellence and strategic foresight.

PROFESSIONAL EXPERIENCE

Scigon (Consulting at Fortrea)

Head of Product & Innovation – Healthcare Modernization (Consulting) 2024 - Present

●Defined product modernization strategies that increased user adoption by 35% through streamlined RBQM and clinical trial workflows.

●Launched the 'RAPID Anywhere' module, achieving a 30% global roll-out rate and scalable agile frameworks.

●Facilitated stakeholder engagement across 4 regions, converting complex clinical workflows into effective product features.

●Developed a strategic roadmap that boosted compliance and UX, reducing audit issues by 20%.

●Implemented agile transformation that shortened SDLC cycle times by 25%, enhancing product delivery.

●Instituted OKR-driven planning, increasing team alignment and product delivery velocity by 20%.

Truveta (Saving Lives with Data)

Director, Product Management – Analytics Experience 2024

●Guided the development of an advanced analytics engine, resulting in a 40% increase in clinical insights delivery.

●Engineered NLP-enabled features that improved hypothesis testing efficiency by 30% for healthcare researchers.

●Implemented a data export strategy that boosted client delivery speed by 25%, enhancing SaaS performance.

●Orchestrated market research and stakeholder alignment, sharpening user personas and optimizing product-market fit.

Aetion Inc (Real World Evidence Solutions)

Director, Global Product Management 2022 - 2024

●Launched a next-gen SaaS analytics platform, Discover, that grew market share by 25% using real-world evidence and unsupervised ML cluster analysis

●Developed patent-pending AI-driven clustering, enhancing patient insights accuracy by 30%.

●Managed a global team across Product, UX, and AI, increasing productivity by 35%.

●Executed GTM strategies leading to three multi-year enterprise deals, driving a 40% revenue uplift.

●Enhanced market positioning through differentiated analytics, boosting HEOR impact by 25%.

●Integrated digital therapeutics insights to refine clinical workflow, elevating patient outcomes by 15%.

Alexandra M. Baron

*********.*****@*****.*** 847-***-**** Page 2

FTD LLC (Flowers to door)

Director, Product Management – North America 2021 - 2022

●Revamped a digital Point-of-Sale platform, achieving a 30% boost in operational efficiency and sales.

●Managed a full product team and defined the delivery structure, agile rituals, 3rd-party integrations, and customer enablement.

●Orchestrated integration and rollout, expanding platform reach by 25% across networks.

HealthFitness (Trustmark Company)

Executive Director, Applied Analytics – North America 2016 - 2020

●Established enterprise analytics functions that improved client ROI by 28% nationwide.

●Delivered market-differentiating analytics tools (Tableau, BI, ROI frameworks) and launched virtual data strategies during the pandemic.

●Represented analytics on the Senior Leadership Team and Data Governance Board.

●Directed MDM architecture enhancements that improved PHI/PII integration and compliance, reducing data discrepancies by 20%.

Brightstar North America & Canada

Director, Enterprise Mobility

WebMD Health Services (formerly Allscripts/Merck Global Health)

Sr. Director, Client Delivery Ops

EDUCATION

Cambridge University, UK

Executive Program, GenAI Strategy for Business

National-Louis University, Chicago, IL

MBA

National-Louis University

BA, Business Admin & International Management

SKILLS

Healthcare & Clinical Technologies: Healthcare Technology, Digital Therapeutics, Clinical Workflow, HIPAA, FDA Regulations

Product & Data Strategy: Enterprise SaaS, Product Strategy, Data Analytics, OKR Planning, AI/ML

Innovation & Agile Methodologies: Agile Transformation, SDLC Optimization, GTM Strategy, User-Centric Design

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