Marketing Management

ROBERT A LIVINGSTON

Belmont, MI 616-***-**** ************@*******.*** linkedin.com/in/robert-livingston-6b477b95/

DIRECTOR OF MARKETING

Visionary marketing leader with 20+ years of expertise driving product strategy, brand positioning, and go-to-market execution in B2B and B2C businesses. Proven ability to lead cross-functional teams, develop compelling brand narratives, and execute high-impact marketing initiatives that drive revenue growth and customer engagement. Adept at leveraging data-driven insights to optimize marketing performance, build competitive advantage, and enhance customer experience. Core Competencies include:

Servant Leadership Strategic Marketing Leadership Brand Positioning & Storytelling Go-to-Market Strategy

Market & Business Analysis Product Lifecycle Management Demand Generation Digital & Traditional Marketing Cross-Functional Team Leadership Revenue Growth Strategies Competitive Intelligence 80/20 Principle

Experience

Knape & Vogt (Private Equity/Private), Grand Rapids, MI January 2007 – May 2025

Senior Product Manager, 2012 – 2025

Led marketing and product strategy for a $70M+ storage and organization portfolio encompassing seven product categories and 3,000+ SKUs across OEM, Commercial, Industrial, and Retail segments. Developed and executed strategic marketing plans to drive brand visibility, customer engagement, and business growth.

Spearheaded the launch of five new product lines annually, delivering $14M+ in new and retained business through targeted marketing and sales enablement efforts.

Directed comprehensive brand storytelling and market positioning, securing $5M in annual expanded retail partnerships through successful product reviews and marketing strategies.

Developed customer-focused marketing campaigns that increased brand awareness and drove 20% higher engagement in key retail accounts.

Implemented a streamlined go-to-market strategy integrating digital and traditional marketing channels, optimizing sales conversions and market penetration.

Strengthened e-commerce expansion with parcel-friendly packaging and fulfillment enhancements, driving a $2M increase in online sales, projected to reach $4M next year.

Led a product redesign and rationalization initiative, generating $5M+ in cost savings while enhancing brand portfolio efficiency and competitive positioning.

Designed and executed a training program that improved customer service and sales effectiveness across 50+ client teams and internal stakeholders.

Collaborated with cross-functional teams, including engineering, sales, and operations, to ensure seamless product launches and strong market adoption.

Developed data-driven pricing strategies, balancing market competitiveness and profitability, increasing margin growth by 15% on key product lines.

Led customer collaboration initiatives, gathering key insights through surveys and competitive research to refine product offerings and marketing strategies.

Established marketing automation workflows, enhancing campaign efficiency, lead generation, and customer engagement across multiple channels.

Directed merchandising strategy, optimizing product placement and presentation to maximize sales impact in major retail outlets.

Championed brand consistency, ensuring marketing assets aligned with strategic messaging, enhancing credibility, and driving long-term loyalty.

Partnered with internal and external stakeholders to define and execute thought leadership content, positioning Knape & Vogt as an industry authority.

ROBERT A LIVINGSTON PAGE TWO

Product Manager, 2007 – 2012

Managed the largest hardware segment, overseeing strategic marketing initiatives, sales training, and product lifecycle management for a $40M portfolio.

Launched a private-label closet hardware assortment, generating $7M in annual revenue through targeted brand development and marketing.

Elevated legacy product positioning, increasing sales by $2M in the first year through data-driven marketing strategies and customer engagement.

Designed and led training programs that enhanced product awareness across sales and customer service teams, improving customer onboarding and retention.

Conducted market research and competitive analysis to identify emerging trends, guiding product innovation and brand expansion strategies.

Developed marketing collateral, presentations, and digital assets to support sales efforts, leading to 25% faster adoption among customers.

Partnered with key stakeholders to introduce a refined pricing model that increased gross profit margins by 12% while maintaining market competitiveness.

Created retail merchandising strategies, ensuring optimal product placement to maximize visibility and increase sales conversion rates.

Introduced digital marketing initiatives, leveraging data insights to enhance brand storytelling and product awareness within target audiences.

Developed customer segmentation frameworks, enabling targeted marketing campaigns that improved engagement and retention.

Implemented sales forecasting models, allowing better inventory planning and improved responsiveness to market demands.

Provided hands-on leadership in category management, aligning product strategies with evolving consumer trends to maintain relevance and competitiveness.

ADDITIONAL PROFESSIONAL EXPERIENCE

Hart & Cooley, Inc., Holland, MI

Product Manager

Retail Marketing Specialist

S. Abraham & Sons, Walker, MI

Sales Administrator

Senior Sales Assistant

EDUCATION

Bachelor of Business Administration (BBA)

Marketing, Advertising & Public Relations

Grand Valley State University, Allendale, MI

TECHNICAL SKILLS

Microsoft Teams Microsoft Outlook Microsoft Excel/Word/PowerPoint

Celoxis Oracle EBS Salesforce

COMMUNITY INVOLVEMENT

Meijer LPGA Classic by Simply Give Kids’ Food Basket Amway Riverbank Run

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