Marketing Manager Coordinator

ALEXANDER CERNICHIARI

************@*****.*** +1-646-***-**** alexcerni.com

WORK EXPERIENCE

Director of Marketing and Comms at Studio Assistant (Remote) April 2024 - May 2025

• Lead a team to rebrand, build a holistic marketing strategy and convert into actionable items.

• Begin content strategy, write and produce video and stills with client buy-in.

• Develop and manage best practices for customer service and client communications.

• Rebuild online presence starting with the marketing website, build email campaigns.

• Position on the director committee of the start-up to guide sales and marketing. Marketing Manager at deuter USA and ORTOVOX, Boulder, CO: January 2020 - March 2024

• Strategize a holistic, omni-channel marketing plan with actionable items for marketing team.

• Set, track, and maintain budget against all marketing and travel costs.

• Driving the implementation and operation of the first eCommerce solution for deuter and ORTOVOX.

• Ideate, plan, and produce video and photoshoots to fulfill global marketing campaigns.

• Oversee ambassador team: scouting and signing new athletes, utilizing team for global campaigns.

• Hired as eCommerce Coordinator, promoted through Assistant Marketing Manager. Marketing Coordinator and Key Holder at Patagonia, Boulder, CO: September 2018 - January 2020

• Ideate and execute a range of events with non-profit and industry partners.

• Work with central marketing to secure and distribute relevant assets for events and local promotions.

• Maintain retail operations without managerial presence; supervise sales associates.

• Promoted from Seasonal Associate (June 2017 - November 2017; September 2018 - February 2019) Marketing Manager at Pocket Outdoor Media, Boulder, CO: February 2018 - August 2018

• Creating and activating diverse experiences at consumer and industry events across four endurance sports media publications within pre-determined budgets.

• Planning, designing, writing, and implementing digital campaigns for in-house brands and clients including: email campaigns, social media campaigns, web banner ads, and custom content pieces.

• Account management including asset management for digital and print products and reporting. Marketing Coordinator at Active Interest Media, Boulder, CO: September 2017 - February 2018

• Strategizing, developing, and executing digital, social, and, experiential marketing campaigns for National Park Trips Media brands and clients.

• Account management including asset management for digital and print products and reporting. Account Coordinator at Match Marketing Group, Boulder, CO: July 2016 – June 2017

• Coordinating events for brands such as Progressive Insurance, Lincoln, and Ford.

• Participating in each stage of event execution including brainstorming, vendor contracting, activation, metric tracking and recapping.

• Leading and managing event staff to ensure the best experience for consumers.

• Successfully negotiating and tracking costs to ensure no event went over preset budget. Club & Event Coordinator at Rapha Cycling Club, New York City: January 2015 – July 2016

• Organizing and leading bike rides three times a week for members of different skill levels and difficulty.

• Creating and coordinating monthly events off the bike for members to meet and form friendships.

• Using existing Rapha marketing channels including direct-to-customer email, social media, and word of mouth to effectively communicate rides and events for members and the public.

• Content creation including photography and writing for social media, web, and print publications. Cycle Club Assistant at Rapha Cycle Club, New York City: Summer 2013 – 2014 Ranch Hand, The Geary Ranch, Westcliffe, Colorado: Summer 2010 Internships: S/Y Argo, Lily Pond Capital Management, International Crisis Group EDUCATION

University of St Andrews, Scotland, United Kingdom Class of 2013

• Master of Arts with Honours in International Relations; coursework included Economics & Finance The Taft School, Watertown, CT Class of 2009 with Honors OTHER SKILLS AND INTERESTS

SKILLS: Proficient in Microsoft Office; Google Workspace, Ad Manager, Analytics; Adobe Creative Cloud, PIMCore, Hubspot, Squarespace, Wordpress, DataTrax CRM, MailChimp, Facebook Business Manager, HTML & CSS, Asana, Basecamp, Trello, Jira. Fluent in Spanish, Proficient in Italian INTERESTS: Skiing, mountaineering, hiking, backpacking, trail running, climbing, cycling, photography, cooking, travel, languages

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