Sales Manager Account Representative

WILLIAM H. OWEN

W**** Emerald Lane, Greenville WI. 54942

Cell: 920-***-****

**********@*****.***

SENIOR NATIONAL ACCOUNT SALES MANAGEMENT: Consumer Products

Accomplished senior account representative and customer business manager with a strong record of success contributing to organizational profitability, brand visibility, and customer profitability and satisfaction.

Equipped with more than 25 years experience meeting sales goals and effectively managing customer relationships with industry leaders such as Del Monte, Wrigley and Wenzel’s Farm.

Build and direct execution of strategic business plans that benefit both the company and the customer.

Elevate sales through excellent customer service, communications and relationship development.

Manage retail sales force and distributor programs to meet net sales goals.

Account Organization, Classification and Sales Strategy Development • Field Sales • Customer Marketing

Merchandising • Market Research • Cooperative Advertising • Promotional Program Support• Shelf Management

Product Position Improvement • Retail, Distributor, Food Service, Mass Merchandiser and “C” Store Sales Channel Expertise

PROFESSIONAL EXPERIENCE

Eillieen’s Candies 2023-2025

Leading manufacture of candies and snack nuts including baking products

Regional Sales Manager, Appleton, WI

Build and maintain strong customer relationships through regional grocery stores throughout Wisconsin and Illinois States. To include developing and executing strategies that will increase sales revenue through improve the merchandising position of Eillieen’s brands. Manage account deductions, achieve sales volume and distribution objectives for major direct and indirect customers. Customers included Woodman’s and Piggly Wiggly grocery stores and Fleet Farm and Farm and Fleet stores.

Vollwerth & Baroni Companies, Hancock, MI 2019-2023

Leading manufacturer of beef snack sticks including a variety of sausage and cheese products.

National Sales Manager, Appleton, WI

Build and maintain strong customer relationships through national grocery, foodservice, convenience and mass retailers and wholesalers throughout the United States. To include developing and executing strategies that will increase sales revenue through forecasting and improve the merchandising position of Vollwerth Sausage brands. Manage account accrual funds, marketing development funds and deductions. Achieve sales volume and distribution objectives for major direct and indirect customers.

Managed and supervised a sales force that serviced retail stores throughout Wisconsin. Additionally, managed food brokers throughout the states. Worked with account executives on sales planning and product development. Set and met sales quotas.

Wenzel’s Farm, LLC, Marshfield, WI 2012-2019

Leading manufacturer of beef snack sticks including a variety of sausage and cheese products.

National Sales Manager, Appleton, WI

Build and maintain strong customer relationships through national grocery, convenience and mass retailers and wholesalers throughout the United States. To include developing and executing strategies that will increase sales revenue through forecasting and improve the merchandising position of Wenzel’s Farm brands. Manage account accrual funds, marketing development funds and deductions. Achieve sales volume and distribution objectives for major direct and indirect customers.

Managed and supervised a sales force that serviced retail stores throughout Wisconsin. Additionally, managed food brokers throughout the states. Worked with account executives on sales planning and product development. Set and met sales quotas.

WM. WRIGLEY JR. COMPANY, Chicago, Illinois 1993-2012

A leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum.

Customer Business Manager – C-Store, Wausau, WI (2001–2012)

Build and maintain strong customer relationships with regional convenience stores and wholesale account management teams. Work with accounts to implement and execute strategies that will increase sales revenue through forecasting and improve the merchandising position of Wrigley’s brands. Manage account accrual funds, marketing development funds and deductions. Achieve sales volume and distribution objectives for major direct and indirect customers. Provide guidance to other C-Store team members and serve as a resource in developing and executing business plans in their areas.

Territory Manager –Wausau, WI (1993-2001)

Maintained and enhanced account base including retail outlets, cash and carry outlets, and wholesalers. Set up displays and promotions. Sought out new retail accounts in assigned territory.

LEAF, INC., Bannockborn, Illinois 1991-1993

Leading manufacturer of confectionery products including Heath, Payday and Milkduds.

Account Representative, LaCrosse, WI

Successfully developed and presented sales and merchandising programs to direct and indirect buyers and merchandising committees. Sold distribution on corporate items authorized as shelf items, maintained and improved facings, positioning to achieve shelf management objectives. Maximized short and long-term strategic planning and forecasting. Developed and maintained account rapport and kept accurate account records.

DELMONTE FOODS USA, Chicago, Illinois 1989-1991

Leading manufacturer of fruits, vegetables and juices.

Account Representative, LaCrosse, WI

Directed retail sales personnel in selling objectives selling priorities and shelf merchandising actions. Managed account accrual funds, marketing development funds and deductions. Achieved sales volume and distribution objectives for Gateway Foods, major in directs and retail stores.

THE TRUMP CO., Milwaukee, WI 1984-1989

Food brokerage.

Area Manager, LaCrosse, WI (1988-1989)

Managed and supervised a sales force that serviced retail stores on a wall-to-wall basis. Area included stores in WI, MN, IA and SD. Worked with account executives on sales planning and product distribution. Set and met sales quotas. Sold to a large Gateway Corporate group of stores and obtained distribution of health and beauty aids products to Gateway headquarters in Minneapolis.

Sales Representative, Appleton, WI (1984-1988)

Handled sales and merchandising of products represented by the brokerage to approximately sixty accounts. Established and maintained good rapport with customers.

Career Note: Additional roles include two years as Corporate Buyer and five years as Grocery Store Manager. Details provided upon request.

EDUCATION

Bachelor of Business Administration Degree • Marion College, Fond du Lac, WI

Associate degree in Police Science • Northeast Wisconsin Technical Institute, Green Bay, WI

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