Social Media Coordinator

Sharla Grayson

Spring, TX ***** *************@*****.*** 281-***-****

Professional Summary

Dynamic and results-oriented Digital/Media Coordinator with extensive expertise in marketing, event management, and communications. Proficient in devising and executing digital campaigns, managing social media platforms, and enhancing brand visibility. Recognized for exceptional efficiency, professionalism, and self-motivation, with a steadfast commitment to quality assurance, effective time management, and cost control. Demonstrates a robust background in content creation, public relations, and event planning. Skilled in utilizing Microsoft Office Suite, Adobe Photoshop and Illustrator, as well as various social media platforms to achieve strategic objectives. Work Experience

Digital/Media Coordinator (Fully Remote)

America’s ER + Urgent Care – The Woodlands, TX 2021 – 2025 Develop and execute digital marketing campaigns to enhance brand visibility and patient engagement. Manage and create content for social media platforms, increasing engagement and fostering a strong online presence. Design and implement targeted advertising campaigns to promote urgent care services and special promotions. Write, edit, and optimize advertising content for social media, website, and email newsletters. Monitor and analyze digital performance metrics, making data-driven adjustments to improve audience reach and conversion rates. Collaborate with healthcare professionals and internal teams to maintain brand consistency and aligned messaging. Oversee video and graphic content production while managing paid advertising campaigns to optimize ad spend for patient acquisition and retention. Project Support Clerk (Fully Remote)

Epcon Partners – TC Energy – Houston, TX 2018 – 2021 Provided support to the Project Management Team for Corrosion Protection surveys and construction. Managed document control, electronic filing of daily reports, and assembly of project books. Collected safety documents from vendors and construction companies. Created PowerPoint presentations for project kick-off meetings. Maintained monthly contractor mileage/hours reports and assisted site inspectors. Closed out completed project books at year-end.

Event Planner / Owner

Woodlands Event Planners – The Woodlands, TX 2016 – 2018 Planned and coordinated corporate events for clients such as Mercedes-Benz of The Woodlands, Texas Children's Hospital, and the Tribenest Business Summit. Organized large-scale events including the 2017 BB&T CrawPHish Festival benefiting Pulmonary Hypertension and provided logistical support for the Throwdown Burger Festival.

Director of Promotions

Donna Wick Public Relations – The Woodlands, TX 2015 – 2016 Developed and executed promotional campaigns and events for clients. Managed budgets and vendor relationships. Led public relations initiatives, media outreach, and industry trend research. Coordinated event logistics and scheduling.

Sales & Marketing Manager

Thind Hotels, LLC – The Woodlands, TX 2013 – 2015 Managed sales and marketing for two hotel properties. Generated leads through Chamber of Commerce networking and corporate outreach. Secured room and event sales through strategic marketing initiatives. Marketing Coordinator / Assistant Marketing Director Shenandoah Convention & Visitors Bureau – Shenandoah, TX 2008 – 2013

Executed a comprehensive economic development program to attract meetings and conferences to the city’s hotels. Organized corporate meetings and planned events. Developed and placed advertisements in regional and state publications. Created marketing materials and tracked lead responses. Compiled hotel occupancy reports and economic impact studies. Represented Shenandoah at travel shows and business networking events. Project Manager

GMS, Inc. – The Woodlands, TX 2004 – 2005

Organized international corporate trips, including an Olympic vacation for 100 participants. Coordinated corporate ski trips in Canada. Sales & Marketing Assistant

Wilson Fire Equipment & Service Co. – Houston, TX 2001 – 2004 Assisted with quotations, proposal creation, and meeting coordination. Maintained sales reports, scheduled training classes, and developed marketing plans. Organized company social gatherings and networking events. Education

B.A. in English and Studio Art

Sam Houston State University – Huntsville, TX 1997