Product Manager Marketing

Akanksha Rawat

+*- ( *** ) -***-**** • **************@*****.*** • linkedin.com/in/in

PM with a hybrid background: 2 yrs in product and 5 yrs in marketing leadership. Proficient in product roadmaps, prototyping, and A/B testing; known for streamlining workflows and enhancing feedback loops. WORK EXPERIENCE

WALT DISNEY COMPANY 01/2024 - Present

Product Manager Remote, USA

• Overhauled Project Management process with Asana for 150 markets, Owned 150 epics and increased team productivity by 25%. Org-wide overhaul (3700 employees).

• Launched a Customer Feedback tool in the app, enhancing product features and raising user satisfaction by 40%.

• Implemented a Targeted ad campaign using Google Analytics, boosting engagement by 30%.

• Introduced A/B testing with Optimizely for website updates, led to 20% increase in online conversions.

• Streamlined cross-functional communication with MS Teams, accelerating project timelines by 15%. SOMOS, INC 05/2023 - 12/2023

Product Manager Intern NJ, USA

• Elevated to Product Owner role following the conception and implementation of a unified platform leveraging CustomGPT, resulting in a 95% enhancement in document retrieval efficiency and user satisfaction; Org-wide overhaul (250+ employees).

• Implemented WSJF-based prioritization framework, guiding backlog across 6 sprints and informed by stakeholder interviews to optimize resource allocation.

• Developed 7-10 user personas and journey maps for 9 products and 2 POCs, guided by insights from 25 voice-of-the-customer interviews, enhancing product evolution and market alignment.

• Coordinated collaboration across 6 global teams, comprising 35 professionals in 4 time zones, achieving a 40% boost in product development efficiency and expediting go-to-market timelines by 25% in 7 months.

• Worked with Jira, reducing project setup time by 80% and fostering a 40% increase in cross-team collaboration, leading to a 60% improvement in project delivery speed and bug resolution efficiency.

• Created Horizon Evolution workflow for 2024-2025 product portfolio, driving 25% projected YOY growth, with 50% stakeholder engagement increase and 40% faster new product approval. BAIN & COMPANY 06/2017 - 12/2021

Product Marketing Manager Delhi, India

• Established and directed the 'Marketing, Partnerships & Events' division across 22 Bain industries, driving a 50% revenue increase for Bain India within 9 months.

• Worked on strategic initiatives including over 20 high-impact events and partnerships with 30 Indian Government Ministries and 40 trade associations, resulting in the creation of 15 knowledge collaterals.

• Orchestrated the NPS Promoters Event attended by 400 platinum clients, achieving an 80% referral retention rate and elevating India to top NPS status within Bain globally.

• Spearheaded enhancements to the Bain India website through A/B testing methodologies, utilizing Figma and Miro for collaborative design, and presented findings to Boston HQ.

• Mentored and onboarded 10 new hires across IT Services, Marketing, and Product Development domains, showcasing expertise in product lifecycle management and driving substantial revenue growth.

• Directed the successful launch of cloud-based SaaS solutions and OTT streaming services for prominent FAANG clients, achieving significant revenue increases and market penetration within short timeframe.

ESTÉE LAUDER, INC 10/2016 - 06/2017

Product Marketing Manager Delhi, India

• Successfully launched a new product category targeting pre-teens and teens, driving a 15% expansion in market size within an 8-month timeframe.

• Directed a multidisciplinary team of 8 designers through the comprehensive redesign of the B2C e- commerce website, overseeing the transition from conceptualization to high-fidelity prototypes. Result was a remarkable 255% increase in online net profit over a 6-month period.

• Performed a sophisticated product recommendation system and integrated a 5-star review platform

(Yotpo), driving a 50% increase in product bundle sales during the initial quarter.

• Established strategic partnerships with prominent channel partners - Amazon, Flipkart, Jabong, and Nykaa; resulting in a notable 37% surge in online sales within the inaugural month.

• Coordinated bi-monthly product launches in collaboration with cross-functional teams totaling 70 members across 2 states and 2 remote factories, ensuring seamless execution and market penetration.

RELIANCE RETAIL (India's largest e-commerce marketplace) 07/2015 - 07/2016 Product Marketing Manager Delhi, India

• Initiated strategic partnership with Genesis Luxury to develop India's premier luxury brand website, managing 13 prominent brands and leading 6 cross-functional teams of 50 professionals across organizations.

• Formulated and executed a strategic campaign calendar to enhance visibility for 30 emerging premium brands, directing 3 specialized teams of 20 members each for seamless execution and optimized market penetration.

• Directed comprehensive website redesign project, leveraging Rapid Prototyping methodologies to slash churn rate from 78% to 31% and propel a remarkable 63% surge in sales within the inaugural quarter post-implementation.

• Applied highly effective email marketing and search engine marketing strategies, driving exceptional results with a 40-45% email open rate and a remarkable 60% ad click-through rate. LOUIS VUITTON 05/2014 - 03/2015

Product Marketing Manager Delhi, India

• Utilized the Blue Ocean Strategy framework to pioneer a novel market space, leveraging exclusively sourced primary data, resulting in a significant 74% revenue increase.

• Awarded Disruptive Business Plan that launched in 6+ South Asian nations. EDUCATION

Master of Science in Information Systems

The University of Texas at Dallas Richardson, USA

Master Of Arts in Fashion Marketing (MA FMG)

Nottingham Trent University Nottingham, UK

SKILLS

A/B Testing, Agile, Asana, Blue Ocean Strategy, Competitor Analytics, Confluence, CustomGPT, Data-Driven Decision-Making, Documentation, Figma, Google Analytics, Horizon Evolution Workflow, Jira, Journey Maps, Kanban, KPIs, Lean Six Sigma, Market Research, Microsoft Teams, Miro, MS Excel, Optimizely, Power BI, Product Analytics, Product Lifecycle, Product Lifecycle Management, Product Requirements, Product Roadmap, Product Strategy, Prototyping, Python, SAFe, Salesforce, Scrum, SQL, Stakeholder Management, Tableau, User Experience Design, User Interface Design, User Journey Mapping, User Personas, User Research, Voice-of-the-Customer Interviews, Wireframing, WSJF-Based Prioritization Framework

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