Sales Analyst Salesforce Crm

Amidu Jalloh

***********@*****.***

Google Analytics Certified Big Data and Data Analytics Certificate

SUMMARY

Data-driven marketing and sales analyst with 15+ years of experience in revenue optimization, forecasting, budgeting, and cross-functional collaboration. Proven expertise in SQL, Tableau, Python, and CRM analytics (Salesforce), with a track record of automating reporting, improving profitability, and translating data into actionable insights. Adept at market analysis, pricing strategies, and campaign ROI optimization—passionate about solving business challenges with data.

TECHNICAL SKILLS

Analytics & Visualization: Tableau, Power BI, Looker, Google Data Studio

Programming & Data: SQL (advanced), Python, BigQuery, Snowflake, AWS Athena, ETL pipelines

Revenue & Sales Analytics: Forecasting, budgeting, regression analysis, scenario planning, segmentation

Marketing Platforms: Salesforce CRM, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, GTM

Business Acumen: Pricing strategy, profitability analysis, A/B testing, marketing attribution

PROFESSIONAL EXPERIENCE

Lead Marketing Analyst – Data Observability & Governance

Humana Remote Jan 2024 – Nov 2024

Built scalable BigQuery/Looker dashboards to track campaign ROI, enabling data-driven budget adjustments.

Automated KPI monitoring, reducing manual reporting by 20 hours/week—freed up time for strategic analysis.

Designed 12+ predictive models in Salesforce CRM Analytics, improving operational efficiency by 35%.

Relevance: Demonstrated expertise in forecasting, automation, and CRM analytics—key for Gas South’s budgeting and pricing needs.

Senior Business Marketing Analytics & Reporting

Prudential Financial Remote Jan 2022 – Jan 2024

Developed Tableau/Power BI dashboards to measure cross-channel performance, optimizing spend allocation.

Created next-touch attribution models to refine paid search, social, and direct mail strategies.

Unified Salesforce Marketing Cloud and Snowflake CDP data to build 360 customer views for segmentation.

Relevance: Direct experience in market analysis, profitability insights, and CRM integration—aligned with Gas South’s goals.

Senior Marketing Data Analyst

Southern Company Gas (SouthStar Energy) Atlanta, GA Jan 2017 – Jan 2022

Led UTM tagging strategies for path analysis in Google Analytics, enhancing campaign tracking.

Built forecasting models to guide pricing strategies and spend allocation—directly applicable to Gas South’s needs.

Automated data cleansing (Python/SQL), improving reporting accuracy for executive decisions.

Relevance: Industry-specific experience in energy/utilities, pricing analysis, and data-driven decision-making.

Market Research & Big Data Analyst

CoStar Group Washington, DC Sep 2010 – Nov 2015

Conducted data validation and system reconciliations, ensuring accuracy for financial reporting.

Developed Tableau dashboards to visualize KPIs, supporting strategic planning.

Relevance: Strong foundation in data governance and business insights—critical for budgeting and forecasting.

EDUCATION & CERTIFICATIONS

Bachelor of Science, Finance Middle Tennessee State University

Google Analytics Certified

Big Data and Data Analytics Certificate

KEY ALIGNMENT WITH GAS SOUTH’S NEEDS

1.Budgeting/Forecasting: Automated reporting and predictive modeling (Humana, Southern Company Gas).

2.Pricing & Profitability: Analyzed market trends and internal metrics to optimize strategies (Prudential/SouthStar Energy).

3.CRM & Data Analysis: Salesforce expertise + Python/SQL for ETL and insights (all roles).

4.Industry Fit: Utilities experience at Southern Company Gas—understands energy market dynamics.

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