Data Analytics Digital Marketing

Jasen Yosi Anunson

773-***-**** ******@*****.*** www.linkedin.com/in/yosianunson Chicago, IL 60660 Professional Experience

Skills and Competencies

Community Impact

• Dedicated to delivering insights that unlocked demand potential, ideas that ignited consumer desire, and results that accelerate business growth for my clients.

• Liaised between clients, project team, and senior management ensuring flawless communications Administration

• Provided direct oversight, management, leadership, and guidance to internal team of Account Supervisors, Activation Strategists, and Coordinators

• Allocated and accounted for budget campaign initiatives that were aligned with the strategy.

• Guided a team that drove performance results and provided in-depth data analytics that informed future campaign planning and strategic development.

• Responsible for supporting the senior digital planning team with media and completive research.

• Established and maintained relationships with digital marketing vendors and technology tools relevant to my client’s specific business goals and campaign strategies.

• Highly skilled at coordinating and delivering high impact presentations to various levels in the organization. Analysis

• Analyzed performance results to identify trends and key insights, allowing for near real-time campaign optimizations that drove results and exceeded clients’ goals.

• Researched, created and delivered SEO recommendations across multiple industries.

• Guided a team that drove performance results and provided in-depth data analytics that informed future campaign planning and strategic development.

Fine Artist Self-employed, Chicago, IL Jan 1999 – Current Director of Digital Activation, OMD/Resolution Media, San Francisco, CA Apr 2014 – Apr 2020 Resolution Media, Chicago, IL Oct 2006 to Mar 2014 Marcel Media, Chicago, IL Oct 2004 to Sep 2006

Education

BFA: Fine Arts, Art History, Purdue University

BS: Clinical Psychology, Purdue University

• Exceptional Customer / Service • Client Management and Training

• Strategic Planning and Development • Research Acumen

• Campaign Analysis, Data Management, Budget

Management

• Microsoft Office (Word, Excel, Powerpoint, Outlook, Teams)

• CRM Software: Hubspot, NetSuite, Salesforce, Zendesk • Adept at multi-tasking in fast-paced environments

• Project management, meeting coordination, and

communication with internal and external stakeholders

• Strong ability to anticipate needs, manage expectations and streamline communication

Dedicated and compassionate professional with experience in program management, community outreach, and business development. Committed to advancing social causes and improving lives through strategic initiatives and collaborative efforts. Build relationships with stakeholders, managing volunteers, and organizing impactful events. Strong communication, leadership, and problem-solving abilities. Passionate about driving positive change and creating sustainable solutions for underserved communities.

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