Senior Digital Marketing Manager
Resume:
Alexandra Medical Device Sales Rahner and Marketing
Experience
*********.******@*****.***
Contact
Dynamic and results-driven sales and marketing
professional with extensive experience in
promoting and selling medical devices and
services. Skilled in developing long-term
relationships with key stakeholders, achieving
sales targets, and executing market strategies to
drive growth. Proven ability to collaborate across functions, assess customer needs, and contribute
to product development and market strategies.
Skills
About Me
English
French
Spanish
Languages
BOSTON SCIENTIFIC
SENIOR DIGITAL MARKETING MANAGER
2020 - Current
Increased website traffic by 40% over 6 months through targeted digital campaigns - LinkedIn, Google Ads and programmatic ads. Increased conversion rates by 30% through optimized landing pages, A/B testing, and lead nurturing campaigns.
Contributed to a 25% increase in market share and 30% increase in revenue by developing and executing strategic digital marketing initiatives. WINNER OF 2022 COMMERCIAL EXCELLENCE AWARD
Managed an annual budget of $2M for digital marketing, achieving 30% cost savings while exceeding campaign performance goals. Developed and executed strategic digital media plans aligned with corporate objectives, leveraging market, product, and competitor insights to boost brand awareness and engage target audiences across diverse channels.
Analyzed data to refine marketing strategies, optimize campaign performance, and drive lead generation initiatives. Created and managed compelling content that highlighted key product value propositions, patient stories, physician perspectives, and campaign messaging to promote the BodyGuardian™ Family of Monitors. Collaborated with cross-functional teams to ensure seamless alignment on marketing initiatives, messaging, and execution across all touchpoints. Led 3 website launches in 4 years, implementing SEO best practices, creating site maps, building wireframes, developing product content, conducting quality assurance, and overseeing successful project deployment. Contributed as a member of the Sales Advisory Council, collaborating with sales leaders nationwide to identify competitive threats, strategic opportunities, next-gen products, and shape impactful market messaging. COMMERCIAL OPERATIONS MANAGER
2017 - 2020
Managed territory and account strategies, aligning with business goals to drive revenue growth.
Customized individual business plans for each region and territory to establish semi-annual sales targets.
Strengthened relationships major medical centers, contributing to increased product adoption and awareness by 35%.
Consistently achieved and exceeded sales targets by 20% annually. WINNER OF 2019 COMMERCIAL EXCELLENCE AWARD
Increased annual sales revenue by 20% year-over-year, surpassing sales targets by 10%.
Managed a sales team responsible for generating $200 million in annual revenue.
Developed and maintained strong relationships with key opinion leaders, medical associations, and academic centers to enhance product adoption and long-term partnerships.
Conducted market research, including analysis of competitor activities, to inform sales strategies and customer offerings.
Led the development and execution of market development strategies, adjusting plans as needed based on customer feedback and market trends.
Provided actionable feedback on new products and modifications to existing products, communicating with R&D, Operations, and Marketing teams.
Medical Device Sales & Marketing
Market Research & Competitive Analysis
Sales Strategy & Execution
Strategic Campaign Development
Content Strategy & Creation
Multichannel Marketing
Google Analytics & Reporting
A/B Testing & Optimization
Search Engine Optimization (SEO)
Paid Media & Advertising
Social Media Marketing
Email Campaign Management
Marketing Automation
Customer Relationship Management (CRM)
Conversion Rate Optimization (CRO)
Project Management & Collaboration
https://www.linkedin.com/in/
alexandra-rahner
ALEXANDRA RESUME PAGE 2 RAHNER
EDUCATION
Bachelors of Science in Journalism and Mass Communication Honor’s College Graduate: Phi Theta Kappa Honor’s Society GPA 3.9
Florida International University
Digital Marketing Bootcamp
Digital advertising including audience segmentation, web design, campaign and content analysis using a host of industry tools GPA 4.0
University of Texas - Austin
Collaborated with the CFO, Brand Manager, Regional Sales Managers, and Marketing Manager to develop and implement strategic sales and marketing plans, driving alignment across teams.
Organized and managed logistics for a range of international conferences, seminars, and special events, ensuring seamless execution while maintaining budgetary control. Analyzed customer engagement data to identify the most effective advertising channels, optimizing reach and impact.
Negotiated competitive rates and secured prime placement for advertisements, maximizing exposure and value.
Richemont Latin America and Caribbean, LLC
Executive Assistant
June 2007 - December 2009
Coral Gables, FL
SOFTWARE TOOLS
Sales Force Marketing Cloud
Adobe Suite
Google Analytics
Tableau
Semrush & Ahrefs
Hubspot
Hootsuite & Talkwalker
PowerBI
ADDITIONAL WORK EXPERIENCE
Prepared the company's annual business plan with company directors based on the strategic direction provided by CEO for each fiscal year. Collaborated closely with sales representatives and managers, working toward achieving business targets.
Worked with agency to design booths for American College of Cardiology (ACC) and Heart Rhythm Society (HRS) tradeshows, prepared marketing messaging and managed leads.
Conducted thorough research to resolve product-related inquiries and ensure customer satisfaction.
Boston Scientific
Executive Assistant
February 2010 - April 2017
Houston, TX
Click Forward Marketing
Campaign Manager
May 2006 - June 2007
Coral Gables, FL
Led advertising campaigns across Google and other search engines, driving brand visibility and engagement for clients.
Developed and executed strategies to build brand awareness and establish a strong digital presence for various companies through custom website development and targeted online marketing.
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