Yashica Prioleau
Highly-Motivated Media Professional with Extensive Experience in Media Coordination and Production Atlanta, GA 30318 470-***-**** ***************@*****.*** PROFILE SUMMARY
Energetic and highly-motivated media professional with over 20 years of experience in media coordination and production roles. Skilled in media coordination, video editing, and content management, consistently delivering high-quality results within tight deadlines. Proficient in Adobe Premiere Pro, Final Cut Pro, and other editing software. Experienced in recording and ingesting videos, converting various video formats, and encoding videos using Adobe Media Encoder. Adept at coordinating with producers, ensuring adherence to network policies and legal standards. Known for attention to detail and exceptional organizational skills. Fluent in English and possesses basic proficiency in Spanish. Enthusiastic team player with excellent interpersonal and communication abilities. Career highlights are as under:
CORE COMPETENCIES
• Media Coordination and Management: Demonstrated ability to effectively coordinate and manage media assets, including recording and ingesting videos, organizing files, and maintaining a media management system. Skilled in coordinating with producers, platform producers, and production assistants to ensure smooth workflow and timely delivery of high-quality content.
• Video Editing and Production: Proficient in video editing software such as Adobe Premiere Pro and Final Cut Pro. Capable of editing voice-overs, soundbites, packages, and segments to create engaging and compelling video content. Experience in producing live and taped segments from concept to completion, showcasing storytelling abilities through the editing process.
• Adobe Premiere Pro and Final Cut Pro: Expertise in utilizing industry-standard video editing software, Adobe Premiere Pro and Final Cut Pro, to edit and enhance video content. Proficient in utilizing the features and tools offered by these software to create visually appealing and professional-grade videos.
• Encoding and Archiving: Skilled in encoding video using tools like Adobe Media Encoder, ensuring compatibility and optimal quality for different platforms. Knowledgeable about archiving practices, including the proper storage and organization of media assets for easy retrieval and future use.
• Team Collaboration: Excellent interpersonal and communication skills, enabling successful collaboration with team members, producers, and other stakeholders. Proven ability to work effectively in a team environment, contributing to the overall success of projects and fostering a positive work atmosphere.
• Technical Expertise: Demonstrated proficiency in recording and ingesting videos and still images into the CNN MAM system, effectively managing simultaneous content ingestion for both CNN Domestic and CNNE. Skilled in converting diverse video formats to meet the requirements of multiple clients. Extensive experience in encoding video using Adobe Media Encoder and maintaining organized archives of recorded footage.
• Production Skills: Highly skilled in designing and tailoring video content to meet the specific needs of clients. Proficient in video editing using industry-standard software such as Premiere Pro and Final Cut Pro. Experienced in associate producing, including recording airchecks for CNN shows. Proficient in uploading raw video content into NewsApps and Mediasource, ensuring seamless integration into the production workflow.
• Communication and Collaboration: Fluency in spoken and written Spanish, facilitating effective communication in bilingual environments. Exceptional interpersonal skills, known for being personable and friendly, fostering positive working relationships. Demonstrated ability as a self-starter and fast learner, quickly adapting to new technologies and processes to support efficient collaboration and teamwork.
SKILLS HIGHLIGHTS
Adobe Photoshop
Adobe Premiere Pro
Final Cut Pro
Microsoft Excel
Microsoft Outlook
Microsoft Windows
Microsoft Word
Non-Linear Editing
Video Encoding
Media Coordination
Video Editing
Content Management
Content Ingestion
Archiving
Video Production
Sound Editing
Research Skills
Customer Relations
Customer Service
Bilingual Communication
Team Collaboration
Organizational Skills
Problem-Solving
Time Management
Digital Video
Quality
Quick Learner
Radio
Television
Writing
PROFESSIONAL EXPERIENCE
Associate Producer, The Weather Channel, Atlanta, GA (Jan 2019-Present)
• Utilize expert editing skills to create compelling video voice-overs (VOs) and packages for the shows AMHQ and Weekend Recharge.
• Collaborate closely with Producers to coordinate and meet project deadlines, ensuring the timely delivery of high-quality content for the network.
• Maintain adherence to network policies and legal standards, upholding the integrity and professionalism of the content produced. Page 2 of 3
• Collaborate with show producers to create engaging and informative content for all broadcasts, ensuring alignment with the network's editorial standards and audience preferences.
• Proactively contribute to the production of live and taped segments, applying creative storytelling techniques and utilizing technical skills to deliver compelling on-air content.
• Curate and edit video footage, selecting the most relevant and impactful visuals to enhance the storytelling and viewer experience.
• Produce digital-related content for TV and Over-The-Top (OTT) properties, leveraging multimedia elements and interactive features to engage and inform online audiences.
Key Achievements:
Consistently deliver visually captivating video content for AMHQ and Weekend Recharge, enhancing the overall viewer experience and contributing to the success of the shows.
Successfully contributed to the development and production of high-quality live segments, showcasing exceptional multitasking skills and the ability to handle fast-paced, time-sensitive environments. Sports Editor I - Turner Broadcasting System, Atlanta, GA (2018-Present)
• Edit footage to create compelling videos across various multimedia platforms.
• Perform post-production tasks, including organizing and assembling raw materials, editing sound and sequences, and delivering the final product within strict time constraints.
• Demonstrate a keen ability to effectively communicate the narrative of a game while aligning with the desired vision throughout the editing process.
Key Achievements:
Successfully created engaging highlight reels that garnered increased viewer engagement and positive feedback from audiences.
Implemented innovative editing techniques to enhance the visual storytelling of sports events, resulting in improved audience retention and viewer satisfaction.
Sports Logger - Turner Broadcasting System, Atlanta, GA (2017-Present)
• Meticulously log sports plays during games, capturing the narrative and significance of each play in relation to the game, players, team staff, and fans.
• Collaborate closely with Producers and Video Editors to ensure accurate and high-quality results in the final production.
• Exemplify exceptional teamwork and demonstrate a strong work ethic by maintaining a positive attitude and fostering a collaborative work environment.
• Encourage and inspire colleagues to cultivate their own strong work ethic by displaying diligence, patience, and respect for others. Key Achievements:
Consistently maintained accurate and detailed logs of sports plays, providing valuable reference material for analysis and production purposes.
Recognized for outstanding teamwork and dedication, contributing to the seamless flow of operations and the successful delivery of high-quality sports broadcasts.
Editor I, Sports - CNN Atlanta, Ga (August 2017 - March 2020)
• Coordinated satellites and remotes for sports coverage, ensuring seamless transmission and timely delivery of live feeds.
• Prepared alerts to be distributed to domestic news outlets and/or social media platforms, effectively disseminating breaking sports news and updates.
Key Achievements:
Successfully managed satellite coordination during major sporting events, such as championships and tournaments, maintaining clear communication with production teams and ensuring smooth operations.
Developed and implemented an efficient system for preparing and distributing alerts, enhancing the speed and accuracy of sports news dissemination to both traditional news channels and digital platforms. Encoding Specialist/Media Coordinator/Associate Producer - CNN/CNNE/Turner Broadcasting System, Atlanta, GA (2012-2017) Role: Encoding Specialist - CNN
• Analyzed requests and assessed encoding workflow demands, ensuring efficient fulfillment of content requests.
• Monitored incoming requests and tracked source content through upstream and downstream workflows.
• Conducted technical quality control screenings of completed files as necessary.
• Distributed completed content according to request requirements.
• Interacted with various internal departments for day-to-day operations, including participation in weekly status meetings and systems development projects.
• Maintained comprehensive documentation for workgroup operations.
• Assisted in recording and processing live and near-live feeds for non-linear services.
• Utilized industry-standard video and audio codecs (e.g., H.264, Windows Media, Flash, AAC, Dolby E, UHD/HDR) to ensure quality standards.
• Demonstrated keen attention to detail in identifying and addressing issues with video quality, audio, and caption synchronization. Page 3 of 3
• Efficiently multi-tasked, troubleshooted, prioritized tasks, and effectively managed time.
• Exhibited strong interpersonal skills, fostering teamwork, and demonstrating excellent oral and written communication abilities.
• Demonstrated a high level of proficiency in all components of Microsoft Office.
• Showed high motivation, proven problem-solving skills, analytical capabilities, and adaptability to drive change in a fast-paced and rapidly evolving environment.
• Utilized various technologies, including Aspera and FTP, to distribute content across multiple platforms. Key Achievements:
Successfully managed encoding workflow demands and ensured timely fulfillment of content requests, resulting in improved operational efficiency.
Implemented quality control measures and identified and resolved issues with video quality, audio, and caption sync, ensuring high-quality content delivery to viewers.
Role: Media Coordinator, CNN en Español, Turner Broadcasting
• Recorded and ingested videos and still images into the CNN Media Asset Management (MAM) system, ensuring efficient organization and accessibility of media content.
• Proficiently converted various video formats, optimizing compatibility and usability across different platforms and systems.
• Utilized Adobe Media Encoder to encode video files, ensuring optimal quality and compatibility for distribution.
• Uploaded raw video and audio content into NewsApps and Media-source, enabling seamless integration into CNN's production workflow.
Key Achievements:
Demonstrated exceptional attention to detail and accuracy while recording airchecks for CNN shows, contributing to the overall quality control and content review process.
Streamlined the media management process by implementing efficient workflows and effectively utilizing the CNN MAM system, resulting in improved productivity and accessibility of media assets. Role: Associate Producer, Turner Broadcasting System
• Monitored and assessed the editorial and technical aspects of video content, identifying key soundbites and compelling visual elements to enhance production value.
• Wrote descriptive narratives and summaries of raw and edited video footage, meeting daily production requirements, online publishing standards, and maintaining a comprehensive permanent archive. Key Achievements:
Consistently identified and highlighted impactful moments in video content, contributing to the overall storytelling and engaging presentation of news segments.
Developed a streamlined process for writing descriptive narratives, resulting in improved efficiency and accuracy in meeting production and archival needs.
Network Editor - Turner Broadcasting System, Atlanta, Georgia (November 2009 – November 2011)
• Edited packages for CNN networks, including voice-overs (VOs) and sound-on-tape (SOTs), as part of daily production.
• Received training in Motion and Photoshop to enhance editing skills and achieve professional goals.
• Conducted post-production work, including the assembly of raw material, editing sound and sequences, and delivering the final product within specified time and budget constraints.
• Edited video and still photos to complement news stories, ensuring a comprehensive visual representation.
• Collaborated closely with Video and Associate Producers to maintain the video quality for newscasts and special features.
• Created engaging videos for multiple multimedia platforms, aligning with the evolving needs of digital media.
• Edited entertainment and lifestyle packages for Showbiz, a program on CNN en Español.
• Provided valuable feedback on the quality and improvement of segments, contributing to overall content enhancement.
• Arranged and edited interview footage for broadcast using Final Cut Pro, ensuring seamless and engaging storytelling.
• Edited videos tailored for various platforms, including the internet and digital channels, to reach broader audiences effectively. Key Achievements:
Consistently met tight deadlines and budget constraints while delivering high-quality edited packages, contributing to the smooth operation of CNN networks.
Received positive feedback for creating compelling entertainment and lifestyle packages, enhancing the viewers' experience and driving increased engagement.
EDUCATION
• Associate Degree in Industrial Technology, Trident Technical College, North Charleston, SC (2001) During my time at Trident Technical College, I maintained a GPA of 3.5. Additionally, I provided video editing and studio production assistance support to the newsroom and production team. I was responsible for writing tease scripts for various news segments. My knowledge sets include camera operation, nonlinear editing, production assisting, video editing, and video production. REFERENCES
• Available upon request