Communication Specialist

— Mark Lindner —

612-***-**** *********@*******.***

Profile

With a BA in English and MALS in Writing, I’ve worked in various roles that enabled me to utilize strong communication skills. I’ve worked for non-profit organizations, corporations and state agencies to provide print materials, digital information, and presentations that educate, notify and update clients, consumers, internal audiences and others.

Professional Skills

Tech Skills

Written Communications

Design

Public Speaking

Branding

Analytical Problem Solving

HubSpot

WordPress

SEO Keywords

SharePoint

Adobe

Experience

Senior Communication Specialist — October 2022 – October 2024

LeClair Group, a Woodbury-based Field Marketing Organization that helps connect health insurance agents to carriers, provides training tools and services to help grow their business

In this role, I supported health and life insurance agents:

Wrote a weekly HubSpot newsletter to insurance agents

ocompletely redesigned and branded the publication

oresearched data to identify trends

ochanges resulted in 40% increases in open rates and views

Mentored other staff in creation of social posts that helped drive a 35% increase in attendance at seminars

Created a quarterly consumer-facing publication that enabled agents to offer continuous contact with clients

oEstablished branding

oWorked with designers to develop graphic design style

oProject managed the publication

oWrote all articles

Developed marketing plan with life insurance partner that doubled sales in the first two months

oForged a schedule for articles and emails

oServed as project manager for the plan

Drafted digital materials for a highly-attended health and life insurance conference

Senior Marketing Communications Specialist — October 2019 – September 2022

Lube-Tech, a Minnesota-based producer of oil, engine fluids and other solutions and machinery liquids

As the primary communication specialist, I:

Implemented comprehensive brand communication strategies

oResearched topics

oWrote blogs and technical papers about products and services for lubetech.com

Drafted marketing content and followed branding requirements across multiple OEM brands

Wrote digital copy for Amazon and other e-Commerce listings

Collaborated with various departments to write an internal newsletter

oinitiated two major overhauls to improve content and delivery

oredesign resulted in 25% increase in readership

Served on team that completely redesigned website

oWrote website copy

oAssisted graphic design team with photo sélections, icons and layout

Created blog posts for partner websites (poweroilcenter.com and relaibleplus.com)

Regulatory Communication Materials Specialist — October 2017 – April 2019

UCare, an independent nonprofit offering health coverage across Minnesota and western Wisconsin.

I provided important information about health care plans to consumers and an internal customer service team:

Worked with the Minnesota Department of Health to create Evidence of Coverage manuals

oOperated under tight deadlines to produce documents

oExtensive proofreading to ensure compliant information

Consulted with internal teams to draft Annual Notice of Change documents

Entered information and data to a SharePoint customer service database

Compliance Communication Consultant — January 2016 – August 2016

Ameriprise, a leader of personalized financial planning and advice

As a contract consultant, I worked with compliance experts on materials regarding government regulation changes:

Updated training materials

oConsulted with legal and compliance to ensure financial advisors understood fiduciary responsibilities

oRefined online data in SharePoint

Wrote complex white papers to reflect new regulations

Communication Specialist/Employer Outreach Liaison — July 2000 – October 2015

State of Minnesota – PERA and TRA, independent state agencies that monitor pension coverage for local government employees and teachers, respectively.

My roles involved providing information about Minnesota pension plan laws to employer representatives:

Designed and wrote a quarterly newsletter

oUsed graphic design skills to finalize layout and images

oManaged the project from start to finish each quarter

oConverted publication from a basic Word document to InDesign and finally to an electronic publication

oAnalyzed open rates and studied most visited topics

Introduced branding to agency

oCreated a team to review all existing documentation

oDeveloped branding concepts

oManaged the schedule as to when materials would be updated

oRe-wrote, proofread and edited materials

Collaborated with IT and other departments to develop an online reporting tool – 80% participation within the first year

oManaged the year-long project to ensure deadline was met and all required materials were completed

oFormed and met with focus groups

Presented concepts to group members

Documented and prioritized system capabilities needed by employers

Shared information from focus groups with IT and management

Notified group members of progress steps during the project

oDeveloped and conducted training materials

oDrafted online help manual

Created and presented training seminars regarding pension plan laws – garnered 95% positive evaluations

oGenerated presentations in PowerPoint

oSpoke to groups ranging from small numbers to over 400 attendees

oStudied and learned Minnesota Statutes

Drafted a 170+ page PERA Employer Manual

Education

Hamline University

Master of Arts in Liberal Studies, concentration in Writing

Augsburg College

Bachelor of Arts, English major, Minors in History and Religion

Lakewood Community College

Associate of Arts, General Studies

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