Product Development Social Media

Elayne Mayes Portfolio: elaynemayes.myportfolio.com

Green Village, NJ 07935 w 973-***-**** w **************@*****.*** w linkedin.com/in/elaynemayes/

DESIGN EXCELLENCE

Industry Best Practices

Lifestyle and Fashion Brands

End-to-End Product Development

Vendor Sourcing & Negotiations

Supplier Relations

Merchandising

Brand Alignment & Expansion

Trend Research & Interpretation

Creative Vision / Concept Ideation

Customer Insights / Retail

Displays Aesthetic Direction

Original, On-Trend Designs

End-To-End Product Development

Private Label

Design Boards / Presentations

Logo Designs / Typography

Packaging Designs, Technical

Specs Hand Sketching / CAD

Drawings Print Designs

Design Specifications

Product Construction

Supplier Relationships

Product Construction

Digital Design, Social Media Brand

& Corporate Identity Photo Shoots,

Videos, Media

Art Direction / Marketing

PRODUCT EXPERTISE

Softline & Hardline Accessories:

Watches, Jewelery, Bags, SLGs,

Luggage, Backpacks, Hosiery, Cold

Weather, Slippers, Sleep, Apparel,

Plush Accessories, Stationery, DIY

& Activity Kits, Gift Sets, Room

Decor, & Desk Accessories.

Extensive Travel Experience:

Asia, Europe, Canada and

Domestically.

2008" NOTABLE NOTABLE AWARD AWARD "Grand

Prize Winner, “Yaz Step Up and

Go Beyond” national design

contest, chosen by Nina Garcia.

Invited to Project Runway;

awarded $10K; design produced

by Bayer.

PROFILE

Strategic Design Leader with 25+ years of experience blending industry insights and creative focus to develop innovative products for global brands. Expertise spans licensed, distributor, wholesale, and retail business models. Proven ability to adapt to the fast-paced nature of fashion, pop culture, and retail, while prioritizing quality, brand identity, and business growth. w Leadership & Mentorship: Hands-on creative leader, mentoring teams and guiding projects to showcase designers’ skills. Skilled in providing creative direction and managing in-house project flow.

w Communication & Presentation: Strong communicator, proficient in ideation to deliver compelling presentations for new business pitches, and digital marketing projects. w Product Development Expertise: Extensive experience designing products across kids, tweens, juniors, and adult categories, with a strong track record working with a wide range of retailers.

CAREER SUMMARY

w Developed a junior fashion brand logo, handbag line, and marketing deck. w Designed a backpack line using RPET recycled materials. w Created tattoo illustrations for book cover design. w Prepared PowerPoint presentations for various projects. w Designed digital banners and ads for online retailers. w Created a luggage line and presented samples at Walmart meeting in China. ABG ACCESSORIES & APPAREL Cranford, NJ

Director Of Design 10/2023–12/2024

Lead a dynamic design team, driving creative vision and ensuring alignment with market trends and brand identity. Focused on developing innovative product categories across soft and hard accessories, from cold weather to stationery. Collaborate closely with cross-functional teams to translate creative concepts into commercially successful products, driving business growth.

FREELANCE DESIGN CONTRACTOR NJ & NYC

Design Director/ Senior Designer 10/2016– Present While I primarily focus on my full-time role, I selectively take on freelance projects, delivering customized design and marketing solutions. Oversee product design, marketing materials, and visual assets to meet client objectives. Provide strategic direction and manage production to ensure high-quality results and client satisfaction.

CONCEPT ONE New York, NY

Creative Director 03/2018 – 10/2018

Led 6 designers and merchandised 47 lifestyle brands and licensed properties. Managed studio design needs, including packaging, hang tags, digital ads, and product photos for social media. Collaborated with buyers for private label and custom requests. Traveled to China for sample development and sourcing. GLOBAL DESIGN CONCEPTS New York, NY

VP of DESIGN 06/2015 – 10/2016

I researched and tracked design trends, provided concepts to designers, and collaborated with overseas teams to source new materials. I coordinated with vendors for retail POS displays, including a large Shopkins display at Walmart, and managed a team of 9 designers while assisting with budget planning. I launched the Marvel adult/junior business and expanded the kids' product division with innovative designs. Additionally, I secured Disney contract renewals through compelling visual and print presentations. Elayne Mayes 973-***-**** w Page 2 of 2

AA, Fashion Illustration &

Graphic Design

THE ART INSTITUTE OF

PHILADELPHIA, PA

Completed post-graduate

classes for graphic design and

illustration.

THE SCHOOL OF VISUAL ARTS

NEW YORK CITY (SVA NYC)

ACCESSORY INNOVATIONS New York, NY

VP of Design 11/2013 – 06/2015

I merchandised multiple lines and showrooms, sourcing trends and creating trend boards. Developed strong working relations with licensors. I collaborated with buyers during sales meetings and conducted sales analysis to assess product performance across retailers. Additionally, I led a team of 1 creative director and 8 designers, providing direction and support to ensure successful product development and execution.

ACCUTIME WATCH CORP New York, NY

Creative Director / Senior Designer 1/2009 – 10/2013 I played a key role in expanding the adult watch line by creating innovative and stylish watch dials. I guided a team of designers, merchandising collections for different retailers and demographics, and strengthened the brand through product and packaging design. Additionally, I prepared company presentations and improved efficiency by streamlining workflows and standardizing design and development processes. Traveled both domestically and internationally. ACCESSORY NETWORK New York, NY

Creative Director / Senior Designer 15 Years

Disney Marvel Star Wars

Nickelodeon Warner Brothers

Fox Sony Universal Hasbro

Peanuts eOne Spin Master

Barbie Rovio Entertainment

Squishmallows Beanstalk Becton

Dickinson Range Rover Gloria

Vanderbilt Calvin Klein Le Tigre

Kangol Hurley MTV FUL Apple

Bottoms NASA Nirvana Rolling

Stones Beatles Coca Cola

Mountain Dew Coors Corona

Doritos Cheetos Icee Dippin

Dots Hershey's Kisses Peeps

PEZ Smarties Bazooka Bubble

Yum Twizzlers Popsicle Jolly

Ranchers Hot Tamales Good

Humor Pop Tarts Eggo Frosted

Flakes Fruit Loops

Multiple Brands & Projects

Innovation Strategy

Project Scoping & Direction

Design Process Management

Calendar Timelines

B2B and B2C Marketing

360 Campaign Contributer

Team Building & Leadership

Cross-Functional Collaboration

Strategic Partnerships

LICENSES / BRANDS

Adobe Creative Suite:

Illustrator, Photoshop,

InDesign, After Effects

Microsoft Office: PowerPoint,

Word, Excel, Outlook

TOOLS

EDUCATION

DESIGN LEADERSHIP

Contact this candidate