Business Analyst Intern

Sreeja Penke

Dallas, TX 508-***-**** *****.******@*****.*** linkedin.com/sreeja penke

Citizenship: United States

Experience

Goodera Menlo Park, CA

Business Analyst Intern July 2022 - June 2023

•Developed monthly reports analyzing key metrics such as event registrations, participant feedback, and

ambassador performance, helping the company identify areas for improvement and contributing to a 10% rise in client satisfaction.

•Executed detailed event analysis, resolving issues for events receiving low ratings, which improved average event ratings by 25% and enhanced the overall participant experience.

•Optimized pre-event processes by updating and mapping 100+ client-specific event booking pages, resulting in a 20% faster event selection process and a better overall user experience.

Project Experience

Marriott Hotels & Resorts Boston, MA

Market Analyst Intern Jan 2024 – Mar 2024

•Crafted and executed SEO/SEM strategies that boosted website traffic by 40%, with a 15% improvement in conversion rates for campaign microsites, significantly enhancing the digital footprint of the Moxy, W, and Aloft brands.

•Conducted comprehensive market research using techniques such as social listening, competitor analysis, and in-depth customer interviews, refining key messaging and personas, resulting in a 30% increase in campaign relevance and engagement among target demographics.

•Designed and executed comprehensive digital marketing campaigns for the Moxy W and Aloft brands, utilizing targeted social media ads and email marketing, engaging over 500,000 travelers in the APAC region, resulting in a 20% increase in brand awareness.

New Olive Oil Company Boston, MA

Business Analyst Intern Oct 2023 - Dec 2023

•Developed and executed market research strategies that reached 1,500 potential consumers through a

Qualtrics survey, achieving a 70% response rate.

•Gathered insights on consumer preferences and behaviors related to premium olive oil, analyzing data from over 1,000 survey responses to inform product development decisions.

•Provided actionable recommendations based on survey analysis, such as targeted social media campaigns and influencer partnerships, contributing to a 15% increase in product trial among target demographics.

Certifications

•Career Essentials in Business Analysis - Microsoft and LinkedIn

•Career Essentials in Project Management - Microsoft and LinkedIn

Skills

Technical Skills: Microsoft Office (Word, Excel, PowerPoint, Outlook), AutoCAD, Tableau, SQL, Google Analytics, Revit, QGIS

Soft Skills: Consumer Analytics, Market Research, Problem Solving, Communication, Project Management, Data Analysis, Strategic Planning, Product Development, Leadership, Presentation Skills, Agile Methodologies

Education

Boston University M.S. Management Studies (STEM) May 2024

Dean’s Scholarship

Data Analysis, Business Strategy, Financial Reporting, Product Management, Project Management, Data Visu- alization, Quant Methods, Entrepreneurship, Data Management, Business Impact Modeling

BITS Pilani B.E. (Hons.) Civil Engineering May 2023

Principles of Management, Principles of Economics, Marketing Research, Probability and Statistics