Digital Marketing Customer Experience
Resume:
ERIC DANIELS
Innovative and results-driven marketing executive with deep
expertise in artificial intelligence, eCommerce, and SaaS. I specialize in leveraging AI-powered automation and data- driven strategies to enhance customer experience and business growth. With a proven ability to recruit and lead high-performing marketing teams, I craft compelling digital strategies across paid, earned, and owned media to drive customer acquisition, conversion, and retention.
An evangelist for the test & learn approach, I optimize marketing initiatives for maximum impact before scaling investments. I bring a strong technical foundation in digital marketing, SEO, automation, CRM, and analytics—with a passion for Excel, dashboards, and pivot tables. A visual thinker, lifelong learner, and committed mentor, I thrive at the intersection of leadership, marketing, data, and technology.
Over the last decade, I have built, grown, and optimized digital marketing, eCommerce, and SaaS businesses. My expertise spans disruptive B2B and B2C strategies that deliver measurable ROI, drive new leads, and generate incremental revenue. With a strong track record of success across regional and global markets—from startups to Fortune 500 enterprises—I help businesses unlock their full potential through strategic, user-centric marketing.
Congressional Nomination to the United States Air Force Academy Bachelor of Science in Electronic Engineering – California Polytechnic State University at San Luis Obispo [Concentration in Computer Architecture]
Marketing Success through Effective Decision Making – Ross School of Business (sponsored), University of Michigan MBA program
Guinness Book of World Records, Diamond Annual Sales & Quality Award and multiple AMD Spirit of Success Awards
For nearly a decade before COVID, I dedicated my time to leading humanitarian initiatives both at home and abroad. With the unwavering support of my incredible wife, who remained in Austin with our three children, I was able to assist Hurricane Katrina victims in New Orleans—helping rebuild homes and restore communities. Beyond domestic relief, I led teams of volunteers across four continents and multiple countries, including mission trips to Ukraine and Africa, where I served to support local communities. My wife has more recently returned the favor with mission trips to Jordan and Dubai. Through Mission Alive, I focus Business Development to support Innovative Faith Communities (IFCs) that transform marginalized communities, equipping leaders to bring faith & renewal to those in need. Austin, Texas
*********@*****.***
https://www.linkedin.com/in/eric-
daniels-atx/
EDUCATION & CONTRIBUTIONS
Mission Alive 2023 – Present
Director of Business Development DFW, Texas (Hybrid) Mission Alive is dedicated to transforming marginalized communities through IFC planting, equipping leaders and missional discipleship. In my role, I lead strategic initiatives to expand support and engagement, driving measurable growth in donor participation and revenue. Tripled (>3x) recurring, stable supporters, strengthening long-term financial sustainability Increased annual revenue by over 25% in the first year through targeted fundraising efforts Reinvigorate: Over 35% of previous supporters returning after 1–8 years of inactivity Created // executed a targeted donor journey to cultivate lasting relationships & commitment Belkasoft 2022 – 2023
Marketing Director Austin, Texas (Remote)
Lead global marketing initiatives for this digital forensics and incident response (DFIR) software solutions company, driving brand visibility, customer engagement & revenue growth in a competitive B2B market. Developed and implemented strategic marketing campaigns to promote Belkasoft’s solutions worldwide, resulting in record-breaking sales performance More than doubled YoY quarterly Rev$ (>$200K), exceeding the previous high by over 130% Set new combined midyear quarterly Rev$ record (>$360K), surpass previous high of $335K Directed a cross-functional marketing team and coordinated global events to maximize reach and amplify product visibility
Leveraged CRM tools and data insights to optimize lead generation, customer engagement, and sales alignment
Brightpearl (acquired by Sage Software) 2021 – 2022 Director, Product Marketing Austin, TX
Led strategic product marketing initiatives for our retail operations platform to enhance customer engagement, competitive positioning, and product adoption across key markets. Collaborate cross-functionally with product, sales, and customer success teams to refine messaging, enhance user experience, and support revenue growth Developed high-impact enablement and customer success materials—including Discovery presentations, product demos, and onboarding content—to drive engagement and adoption Conducted competitive intelligence using Klue to sharpen market differentiation and inform go- to-market and product strategies
Directed quarterly product launch cycles and global release communications, aligning updates with evolving customer needs and business goals
DELL Technologies 2017 – 2021
Senior Product Marketing Manager, Google & Chrome OS (All Products) Round Rock, Texas Led the joint development between Dell/Google/Intel to launch the world’s first product family of true Chromebook Enterprise mobile devices.
Defined the key Chrome OS feature requirements to address the needs of the Cloud-first
“Knowledge based” workers (target persona).
Conducted front-end customer research and marketing focus-group investigations to vet and affirm product plan
Construct grounds-up business model to deliver almost $2B in revenue to Dell over 2-years EMPLOYMENT EXPERIENCE
Planned & delivered Dell’s first direct sales implementation for Chrome SW licensing from Google contributing our highest GM% in Chrome’s history at Dell. Kingdom Media LLC 2015 – 2017
Director of Marketing & Business Development Austin, Texas I joined Kingdom Media, an entertainment software company with offerings on Mobile (iOS & Android), PC and Linux platforms, as they were concluding development on the first title in their epic franchise. As Director my focus was go-to-market, PR, launch and execution of integrated digital and offline campaigns (PR, ad placements, social media, community platforms, organic press/editorial coverage, direct email, Google Adwords as well as offline traditional print & radio) and develop outside investment and funding opportunities.
Tens of millions of impressions (aggressive CPM) & organically generated hundreds-of-thousands website/store visits.
Directed web redesign to improve SEO & eCommerce performance and customer experience Drove over half-a-million unique eCommerce visits (~3-months) Re-targeted marketing campaign efforts improving Conversion Rate (CR) >400% to exceed CPM and CTR targets
Led press and influencer engagement driving coverage over 1,500 outlets. Exceed all engagement targets with initial launch campaign and media buy budget of $200K FoodPub 2014 – 2015
Marketing Director Austin, TX
Lead this web-based SaaS start-up's marketing & sales teams in entering the hospitality space. Working hand-in-hand with the CEO, I built, from the ground-up brand, voice, PR, Press Kits, media relations, product launches, advertising, sales collateral and event execution/marketing. Our nimble and talented team produced QoQ improvements in acquisition, conversion and retention rates. Led Salesforce implementation (Marketing Cloud + Pardot) Authored and implemented web development/re-design enabling on-line sales and incorporating SEO Best Practices/Optimizations
Created and executed Social Media strategy & Content Marketing Plan (triple-digit annual growth rates over 6-months)
Developed and executed campaigns encompassing media buys of >80,000 leads Weekly CRM and BI analytics to optimize marketing, sales positioning and merchandising Advanced Micro Devices (AMD) 2000 – 2014
Sr Marketing Manager–High Performance Desktop Computing 2010 - 2014 Directed all aspects of AMD’s high-performance Desktop portfolio and associated business. Focus areas included product definition/marketing requirements (MRDs), competitive pricing/positioning, battle cards and customer engagement for design wins.
Revived most prestigious product family & brand, generating $200M in annual rev$ plus >25% of the company's GM$
Sales engagement and go-to-market execution for successful new product launch delivering
~$80M - $90M in revenue – exceeding target/expectations Secured new design wins through effective customer engagement, identifying needs and pain points.
Maximized rev$ and GM amidst various supply/schedule challenges by adjusting priorities, mix
& regional allocations.
Sr Product Marketer–Notebook 2002 – 2010
Joined to introduce AMD’s first thin & light notebook product (definition, features, performance) and perform implementation with select lead customers.
Grew notebook business to record revenue ($150M to $1.3B) and shipments (1.7Mu to >19Mu) Annually developed and launched entire new product families producing record year-on-year annual revenue while also penetrating new segments. Engaged sales, key customers (Sony, Dell, HP, Acer, etc.) marketing and internal field personnel, exponentially increasing the number of design wins at launch. Defined new products' vision and roadmap maximizing revenue (increased supply & reduced overall costs)
Product Marketer–Embedded Solutions 2000 – 2002
Developed and executed partnerships with external vendors for rich, collaborative offerings across a myriad of applications and uses.
Created sensitivity model for projecting revenue as well as COGS and GM$ for business commitments and setting accurate budgets
Cradle to grave life cycle management of complete product portfolio (including companion silicon)
COMPLETE EMPLOYMENT HISTORY
Mission Alive Director, Business Development 2023–present Belkasoft Marketing Director 2022–2023
Brightpearl Director, Product Marketing 2021–2022
Dell Senior Product Marketing Manager 2017–2021
Kingdom Media Director, Marketing & Business Development 2015–2017 FoodPub Director, Marketing 2014–2015
AMD Sr Marketing Mngr–High Performance Desktop Computing 2010-2014 Sr Product Marketer–Notebook 2002–2010
Product Marketer–Embedded Solutions 2000–2002
Diamond MM Senior OEM Applications Engineer 1998–2000 Hyundai/Odeum Applications Engineer 1997-1998
Diamond MM Customer Engineer 1996-1997
Software/Hardware/Firmware QA 1994-1996
Technical Support/Customer Service Lead 1992-1994
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