Senior Content Marketing Manager

Sukanya Mitra

e-mail: *************@*****.*** linkedin.com/in/sukanyamitra

**** ******** **., *******, ** 11510 516-***-**** VP, Sales Enablement Program Lead — Global Wealth Management Citi, New York, NY ~ September 2021 – April 2024

• Led the development and rollout of an "Auto Bio Tool" for over 900 senior wealth advisors and relationship managers, enhancing personalization efforts and reducing manual processing time by 85%, significantly streamlining advisor marketing support.

• Conducted a full content audit and executed a consolidation of intranet platforms, implementing a governance structure with annual Legal, Risk, and Compliance reviews to ensure regulatory alignment and up-to-date content.

• Designed and managed event marketing collateral for Wealth Advisors strengthening client engagement across key markets.

• Produced and edited ADA-compliant marketing materials—including brochures and articles—in both English and Spanish, ensuring accessibility and inclusivity.

• Oversaw budget planning and vendor negotiations, achieving a 75% cost reduction in the production and distribution of custom-branded materials for partners through strategic sourcing and contract management.

• Appointed Business Activity Owner (BAO) for a critical third-party vendor relationship; achieved and maintained a 100% Green risk rating by ensuring ongoing compliance with internal and regulatory controls.

VP, Recovery & Resolution Planning and Stress Testing – Global Treasury Citi, Long Island City, NY ~ January 2018 – December 2020

• Edited 400+ pages of Capital & Liquidity (C&L) regulatory submissions to the FRB and FDIC on a biannual basis, ensuring clarity, accuracy, and compliance

• Supported the annual refresh and ongoing maintenance of 165(d), IDI, and other regulatory submissions in alignment with evolving guidelines

• Partnered with the Global Regulatory Reporting Inventory Tracking Tool (GRITT) team to validate and update Treasury reports critical to Recovery and Resolution planning

• Collaborated with subject matter experts to maintain and align Recovery Action templates with the Contingency Funding Policy (CFP)

• Led cross-functional meetings with senior stakeholders to drive key milestones in the Recovery & Resolution Planning (RRP) process

• Developed and maintained the C&L book of work by engaging M&A, GCB, and ICG stakeholders; created biweekly deliverables decks and facilitated status updates in RRP meetings

• Monitored and managed in-house deliverables for recovery, resolution, and IDI submissions to regulatory bodies, including the FRB and FDIC

Associate Director, Global Business Tax Services

Ernst & Young, Washington, DC ~ September 2012–July 2015

• Collaborated with tax policy and controversy director in information gathering, editing, layout and design of quarterly tax policy and controversy thought leadership guide that covered transfer pricing, EU and OECD updates as well as current regulations of 8-10 countries in the Americas, EMEIA and Asia- Pacific regions

• Led the launch of a 425-page global Private Client Services (PCS) guide on family business and succession planning, coordinating with stakeholders across 42 countries to ensure accuracy, regulatory alignment, and regional relevance; managed vendor selection and project execution based on cost, timeline, and quality. Created slip sheets, single frames, online news articles and client letter announcements

• Directed the creation and publication of an annual International Estate and Inheritance Tax Guide covering 38 countries, aligning complex global content with brand standards and client engagement strategies.

• Collaborated cross-border with partners, including in the Netherlands, to conceptualize and develop a new family business tax guide tailored for owners and executives, expanding the firm’s thought leadership footprint within this segment.

• Led the redesign and digital transformation of key thought leadership publications, building out a comprehensive online presence, optimizing content structure and layout, and crafting targeted web copy to support global distribution and discoverability. Publications: Global Tax Policy and Controversy Quarterly Briefing, International Estate and Inheritance Tax Guide, Worldwide Family Business Tax Guide

Managing Editor, Online Content/Strategic Partnerships, Magazines & Newsletters American Institute of Certified Public Accountants (AICPA), New York, NY ~ February 2006–August 2012

• Directed production and strategy for one weekly and five monthly e-newsletters across financial reporting, wealth management, corporate finance, and tax, ensuring relevance and value for professional audiences.

• Built and managed a diverse network of 75+ domestic and international content contributors, reducing content acquisition costs by $2.66M while maintaining high editorial standards.

• Achieved e-newsletter delivery and open rates consistently above industry benchmarks through strategic subject line testing (A/B), segmentation, and performance analytics.

• Led a full redesign of all e-newsletters to enhance user experience and engagement; recognized with multiple honors, including Apex Awards and IAC Award for Best Association E-Newsletter Redesign.

• Developed product-driven content strategies such as book excerpt placements that generated 5,000 clicks in a single night, resulting in over $493K in prospective product revenue.

• Initiated and launched the organization's first fully sponsored e-newsletter issue, generating $30,000 in new advertising revenue and setting a precedent for future monetization opportunities.

• Revamped the Job Recruiter section of the career e-newsletter, increasing click-through rates from 100 to 900; partnered with DEI committees to produce inclusive content for Black History Month, Chinese New Year, Disability Awareness, and other initiatives.

• Collaborated with for-profit subsidiary (CPA2Biz) to repurpose and amplify event promotions, directly contributing to $2.76M in attributed revenue through cross-channel marketing strategies. E-newsletters: CPA Insider; Corporate Finance Insider; Tax Insider; Career/HR Insider; Wealth Management Insider; CPA Marketing Insider; Corporate Taxation Insider EDUCATION:

M.S., Telecommunications

Kutztown University, Kutztown, Pennsylvania

B.A., Journalism & Communications

Point Park College, Pittsburgh, Pennsylvania

SKILLS:

Wdesk/Workiva; SharePoint; Teams; Jira; Confluence; Teamsite; Dreammail; Dartmail; Endeca; SEO; SEM; Google Analytics; WebTrends; Office 365; Adobe Acrobat Pro; Photoshop; HTML; Adept Editor; AP Style; Black's Law Dictionary; Blue Book; Chicago Manual of Style; Zoom

Contact this candidate