Content Writer Branding and Social Media

ELAINE GANTZ WRIGHT

CONTACT: ************@*****.*** • 214-***-**** • VIEW MY PORTFOLIO

Copywriter Editor Development Strategist

Senior Content Writer

Lightbeam Health Solutions Dallas, Texas Oct. 2024 – present Write and edit a full portfolio of marketing, demand generation, and instructional assets for a mid-sized health population software solutions firm. Evangelize and drive the need for segmented thought leadership and brand-messaging strategies, including blog voices and integrated content campaigns featuring web landing pages, white papers, social media, and client briefings—increased client email open rate by 20%. Senior Executive Communications Writer (contract)

Dallas College Dallas, Texas Aug. – Oct. 2024

Wrote event scripts and talking points for Chancellor Justin Lonon’s appearances and event participation. Also drafted and edited executive thought leadership bylines and web content. Senior Editor, Products

The Chronicle of Philanthropy Washington D.C. Sept. 2023 – April 2024 Produced and promoted online events, sponsored content, and underwritten assets to attract new publication readers and subscribers, quadrupling event registrations in six months.

• Recruited, prepped, and scripted expert panelists for informative conversations on professional development topics, such as AI and fundraising, staff retention, and fundraising trends.

• Wrote sponsored digital assets, including event takeaways, summaries, and promo newsletters. Senior Manager of Marketing Communications Content Writer NICE: Customer Experience Software Tel Aviv • Hoboken • Salt Lake City March 2021 - Feb. 2023 Promoted to corporate communications role after 15 months to craft thought-leadership editorial placements and C-level social media strategies that differentiated NICE solutions across global markets. Recognized as “Marketing Star” after nine months.

• Wrote and edited press releases and executive bylines for top-tier industry publications, such as Fast Company, Harvard Business Review, and Forbes. Managed industry report preparation for analysts such as Gartner and Forrester.

• Wrote copy for blogs, eBooks, SEO/web content, emails, landing pages, sponsored content assets, ads, paid/organic social media, and video/event scripts for cloud-native, A.I.-powered solutions. Marketing Manager

Jewish Federation of Greater Dallas Dallas Oct. 2020 – March 2021 Managed multimedia communication campaigns that supported various division events, activities, and fundraising initiatives. Wrote and produced videos, press releases, speeches, emails, and scripts to amplify the voice of the Federation as the convener of the Jewish community in Dallas and globally. Associate Director, University Communications

Southern Methodist University Dallas Oct. 2018 – Aug. 2019 Wrote and edited executive communications for SMU President and Board of Trustees.

• Drafted $1.5 billion capital campaign case statement and major university event speeches.

• Wrote video scripts, crisis communications, board presentations, emails, and online newsletters. Pg. 2 Elaine Gantz Wright

Senior Copywriter and Public Relations Manager

Voyager Sopris Learning/Cambium Learning Dallas Oct. 2012 - March 2013 Developed marketing, PR, and instructional materials supporting K-12 learning curriculum products. Wrote curriculum collateral, web content, press releases, emails, blogs, data sheets, and video scripts. Lead Writer Senior Marketing Strategist

Azure Marketing Communications Plano July 2011 - Oct. 2012 Wrote digital campaign content, prospect presentations, and collateral for product, technology, and education clients, including the College Board.

Director of Content and Nonprofit Community

YourCause.com Dallas April 2008 - May 2009

Created web content, public relations, and member communications for cause-focused start-up website.

• Engaged high-profile nonprofits to build crowd-driven digital campaigns using social media tactics.

• Launched, managed, and wrote the site’s first blog and newsletter series. Senior Copy Director and Editor

Stratmark Direct Response Dallas Aug. 2006 - April 2008 Wrote and edited direct-response fundraising appeals, ads, and collateral for global faith-based nonprofits.

• Managed and coached agency writing team of three and streamlined traffic management in a fast-paced, multi-priority environment.

• Strategized and wrote major gift plans, planned giving materials, case statements, grant proposals, fundraising appeals, feasibility studies, and annual reports. Senior Copywriter Manager, Sales Director Communication Manager, Sales Education Mary Kay, Inc. Dallas March 2000 - April 2005

Wrote, edited, and produced promotional, educational, branding, and communication materials. Drafted executive speeches and crisis communication strategies for 9/11 and Mary Kay’s death. Mary Kay Ash Charitable Foundation, Development Director 2003 - 2004 Specially appointed to create and manage a one-time $1.5 million salesforce fundraising campaign to cure cancers affecting women and end domestic violence. Built grant application, review, distribution, and accountability process for a new national family violence shelter support program. EDUCATION

Southern Methodist University MBA/MA, Arts Administration Dallas, Texas Northwestern University BS, Speech/Theatre Evanston, Illinois Communications and Storytelling Consultant: May 2009 to Present, between full-time roles. Candidate and client blogs Spot On Talent

PR content, newsletters, promotion plans Baylor Scott & White Copy chief (direct response fundraising) Douglas Shaw & Associates PR content, executive videos, and statements 7-Eleven SEO, PR/social, advertising agency management Raytheon Professional Services Web content, fundraising case, leadership comms University of Dallas Stories and editing for global blog Yum! Brands/KFC

Contact this candidate