Regional Sales Manager

Salvador Diaz

La Puente, CA ***** 626-***-**** *******@*****.*** https://www.linkedin.com/in/sal-diaz8083

Regional Sales Manager

Dynamic, bilingual sales executive with 15+ years of experience leading sales strategy, broker/distributor partnerships, and regional operations in the food and beverage industry. Proven track record of driving revenue growth, launching new products, and optimizing retail execution. Skilled in developing high-performing teams and leveraging data to inform strategy. Known for strong relationship-building, operational efficiency, and market insight.

Core Competencies

• Regional Sales Strategy & Execution

• Broker & Distributor Management

• Team Leadership & Coaching

• Key Account & Territory Management

• Budget Oversight & ROI Optimization

• Trade Marketing & Promotional Planning

• Retail Execution & Merchandising

• New Product Launches

• CRM & Sales Forecasting

• Nielsen Analytics Microsoft Office Bilingual (English/Spanish)

Professional Experience

Post Consumer Brands – Lakeville, MN

Regional Sales Manager 2016 – Mar 2025

- Directed sales operations across CA, AZ, NV, and HI, exceeding revenue targets and building a high-performing sales team.

- Developed and executed strategic sales plans aligned with company objectives.

- Strengthened customer relationships through consultative selling and proactive engagement.

- Led team hiring, training, and performance management to foster a results-oriented culture.

- Managed regional budget and resource allocation to maximize profitability.

- Delivered insights to senior leadership to guide strategic initiatives using sales and market data.

MOM Brands – Lakeville, MN

Retail Operations Manager 2011 – 2016

- Oversaw broker and contractor teams to improve in-store execution and regional sales performance.

- Collaborated on merchandising strategy and new product launches.

- Managed key independent accounts, promotional planning, and broker accountability.

- Provided data and insights to support strategic sales planning and execution.

Señor Snacks – La Mirada, CA

Manager of Administration 2009 – 2011

- Managed day-to-day administrative functions across departments.

- Reduced operating costs through improved planning and efficiency measures.

- Recruited, trained, and supervised 25+ employees.

- Improved customer experience by enhancing service protocols and sales techniques.

Kemps, LLC – St. Paul, MN

Area Sales Manager

- Drove regional growth through distributor management and performance coaching.

Frito-Lay, Inc. – Plano, TX

Senior Key Account Manager / Territory Manager

- Managed $10M+ territory and led a team of 10 sales reps.

- Grew market share through DSD strategies and custom sales solutions.

Bacardi USA – Seal Beach, CA

Key Account Manager

- Executed Hispanic market strategy and managed distributor partnerships.

Anheuser-Busch – Sylmar, CA

Sales Representative

- Delivered consistent sales growth and earned “Representative of the Month” eight times.

Education

California State University, Los Angeles, CA

Bachelor of Science (BSBA), Marketing Management

Minor in Economics

Professional Development

- Developing Others Through Coaching – University of Minnesota, May 2018

- Building Effective Teams – University of Minnesota, Apr 2023

- Principles of Supervision – University of Minnesota, May 2023

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