Digital Marketing Business Development

Richard McDonald

703-***-**** *************@*****.*** Chicago, Illinois

www.linkedin.com/in/rdmcdonald/

SUMMARY

Dynamic enterprise SaaS, Data & Analytics and Digital Marketing Sales Executive with 12+ years of experience driving exceptional revenue growth and market expansion. Proven in leading large-dollar engagements, forging C-level partnerships, and implementing innovative sales strategies. Expertise in data, digital marketing optimization, SaaS client acquisition, and strategic business development to surpass targets in competitive markets.

WORK EXPERIENCE

Attom Data Solutions, LLC

Director, Partnerships & Strategic Sales July 2024 – April 2025

• Secured 17 strategic partnerships resulting in immediate pipeline growth

• Added 3M in commercial opportunities for sales teams and 1.5M for AE’s inside of existing accounts

• Secured 1M RFP for sales from a top 3 Global Media Conglomerate, new logo

• Working with Agentic AI & Generative AI systems and licensing (CGPT4)

• Key partnerships: Bloomberg, Citadel, S&P, Zillow Group, Exablel (BattleFin), Dewey Data, Trepp, Realtor.com, Neudata, Audience Acuity

• Quickly engaged in new market segments like Fin Tech & Financial Services, leading to a 1.2M proposal within 180 days with a fortune 200 firm

• Lead and executed ATTOM Data's strategic partnership program, identifying, evaluating, and securing collaborations with key technology providers, data consumers, and industry leaders to drive revenue growth and market expansion.

• Negotiate and structure complex partnership agreements, including data licensing, technology integration, and joint ventures, ensuring mutually beneficial terms and legal compliance.

• Cultivate and manage relationships with strategic partners, fostering collaboration and ensuring alignment on joint initiatives, marketing campaigns, and product development efforts.

• Drive revenue generation through partnerships, contributing significantly to new customer acquisition, product adoption, and market penetration.

• Oversee partnership performance, tracking key metrics, identifying areas for optimization, and ensuring alignment with overall business objectives.

• Collaborate closely with internal stakeholders across product, sales, marketing, and technology teams to ensure seamless integration of partnerships into ATTOM Data's operations.

• Stay abreast of industry trends and emerging technologies to identify new partnership opportunities and maintain a competitive advantage in the data, marketing & global technology sectors

Real Consultants, LLC

Founder, Principal Joint Ventures & Partnerships Sep 2023 – Present

• Drove substantial increase in operational efficiency a boost in profitability through leading the design and implementation of an enterprise Joint Venture mortgage value chain

• Expected to establish 25 revenue-generating joint ventures by 2024, contributing to a projected 50% increase in financial growth

• Secured 4 signed partnerships within the first 60 days, generating $12 million in loan value and with an annual forecast of $45 million in loan volume.

• Expanded the company's revenue streams by broadening JV partnerships to encompass title, escrow, insurance, and home warranty services, resulting in a 40% revenue stream increase

• Fueled a 30% business growth and fostered collaboration by establishing strategic partnerships with industry leaders such as United Wholesale Mortgage, Fidelity, Re/Max, and EXP

• Developed and delivered compelling presentations to key decision-makers, driving ongoing boost in product adoption rates among existing customers, leading to an increase in customer engagement

• Established key relationships with top teams and brokerages bringing mortgage JV's to the forefront of industry discussion

Bright MLS

• Director, Business Development & Channel Partnerships Feb 2023 - Sep 2023

• Achieved an outstanding 120% annual revenue growth rate through ethically implementing sustainable strategies for a $25 million P&L, exceeding revenue targets

• Redefined the BD Channel value proposition, leading to the highest recorded revenue share in the industry

• Sort cross functional alignment with leadership, engineering and marketing to launch new products in record tim

• Negotiated successful outcomes in complex discussions with top executives, including CEO, CTO, CFO, CPO, and CDO, resulting in favorable results

• Transformed subscriber experience and value chain by overseeing a complete reconstruction of the premium marketplace, improving overall satisfaction and operational efficiency

• Boosted revenue streams significantly by diversifying the company's product portfolio and launching 400% more products, expanding market presence and profitability

• Established a record through the successful launch of industry-leading products Collabra, Sky Slope & Trust Funds within 9 months, demonstrating innovation and efficiency

• Enhanced service offerings and customer satisfaction by integrating top digital, SaaS, and services products to improve competitiveness and subscriber value

• Strengthened financial performance and market standing by negotiating lucrative revenue- sharing agreements for premium products, driving market position and profitability

• Successfully negotiated company-wide SaaS deals benefiting over 100,000 subscribers for substantial gains, driving significant revenue growth and customer satisfaction CoreLogic

• Principal, Data Solutions Jun 2021 - Dec 2022

• Sold big data to scaled firms through active listening and consultative approach

• Solved marketing problems through location intelligence data, content creation and programmatic delivery

• Engaged clients with full ETL and data engineering platform called Discovery Platform

• Achieved a 50% increase in new logo sales, leading to exceeding $3.1M in revenue for Data + Digital Services in 2022

• Resolved intricate data challenges across fintech, martech & proptech fields, enhancing client satisfaction

• Oversaw a revenue pipeline 7-10 times above target, driving continuous business expansion

• Aligned with cross-functional teams driving an increase in revenue from successful sales outcomes

• Directed the Enterprise Data licensing and digital sales team to achieve improved business outcomes, fueling a 40% revenue growth

• Delivered 100% of digital sales revenue and 50% of data services, showcasing comprehensive contribution

• Attained the highest consolidated new business sales in a single year for the BD channel, establishing a new standard of excellence

• Generated high-quality leads and developed a robust sales pipeline, resulting in a 60% increase in lead conversion rates and consistent achievement against sales targets Matterport

• Senior Director – Real Estate Strategy Feb 2020 - Jun 2021

• Enhanced global property exposure and accelerated sales cycles by 25% through the implementation of 3D tours for realtors and brokers

• Utilized Matterport Digital Twin tech for marketing, boosting property visibility and driving 50% increase in customer engagement

• Negotiated contracts with advantageous terms to safeguard company interests, leading to a 25% increase in successful collaborations

• Formulated revenue-sharing agreements to optimize profit margins, leading to a 30% increase in business growth and profitability

• Delivered corporate training, developed marketing materials, and spearheaded product launches resulting in a 20% increase in product adoption and sales

• Expanded market presence and achieved a 20% revenue increase by establishing Fortune 500 client pipeline in QSR & Retail sectors through key partnerships

• Realtor.com

• Senior Regional Director March 2000 – April 2011 & February 2014 – July 2019

• Generated a record-breaking $2,500,000 in 2018 in SaaS sales revenue at realtor.com, achieving top-ranking status and driving a 30% channel revenue growth

• Established and spearheaded the digital & SaaS sales division at realtor.com, contributing to the company's long-standing success

• Recognized with prestigious ten consecutive invitations to the President's Club for exceptional sales performance

• Exemplified exceptional sales leadership as the top SaaS company performer for five years, delivering outstanding results

• Consistently surpassed digital, SaaS, and data sales goals by over 100% from 2000 to 2019, significantly boosting revenue

• Surpassed sales goals by a remarkable 240% from 2017 to 2018, resulting in substantial revenue growth

• Innovated and implemented an extended value chain to integrate enterprise Digital & SaaS services at realtor.com, broadening the service portfolio

• Ensured full data accessibility for clients and stakeholders by achieving 100% realtor.com data coverage in the western region

• Managed west coast enterprise brokerage relationships, sales, and services with outstanding retention rates, fostering strong client satisfaction EDUCATION

George Mason University Fairfax, VA

BA, Economics

Minor, History

GMU Track, All Conference

CERTIFICATIONS

Salesforce: LinkedIn Sales Navigator Integration

Certified by: LinkedIn

Selling to Executives

Certified by: LinkedIn

Becoming Head of Sales: Developing Your Playbook

Certified by: LinkedIn

A Toolkit for Giving and Receiving Better Feedback Certified by: LinkedIn

SKILLS

• Data Analysis for Sales

Optimization

• Client Acquisition Strategies • SEO student

• Revenue Growth Strategies • SaaS Sales Expert • ETL/Data Engineering

• Strategic Partnerships • Solution Selling Proficiency • Client Relationship Management

• Challenger Sales Approach • Presentation Skills • DSP/Native/Display Sales

• CRM System Optimization • Programmatic Marketing Sales • Data Management Expertise

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