Saudi Arabia Go-To-Market

WhatsApp: +966********* +923******-*** ************@*****.*** KSA Multiple Business Visit Visa

CAREER SUMMARY

A seasoned and results-driven Sales, Marketing and Technology executive with a proven track record of generating over USD 1 million annually in business for companies operating in the Kingdom of Saudi Arabia. Recognized for spearheading Sales and Strategic Development initiatives across leading organizations in the GCC region, including ELM, Alcatel-Lucent, Emircom and Halliburton, With diversified exposure, I have consistently surpassed sales targets, cultivated high-value client relationships, and introduced innovative go-to-market strategies. My expertise spans new product development and the sales of cutting-edge AI/ML-based solutions, enabling me to thrive in complex market environments while building long-term partnerships. With a strong focus on driving sustainable revenue growth and market expansion, I am eager to leverage my strategic leadership capabilities in a senior executive role within the GCC—particularly in KSA—to unlock new business opportunities, fuel organizational growth, and establish market dominance.

CAREER HISTORY

InfoTech Group – Saudi Arabia

Sales and Marketing Manager – GCC and MENA Region

Main Responsibilities and activities: -

Spearheading the business development efforts within the GCC region, identifying, and pursuing new opportunities to expand InfoTech Group's market presence.

Created the GTM (Go-To-Market) Strategy for Launching InfoTech Group in Saudi Arabia and GCC.

Generate over 1 million US$ in revenue in only one year.

Developing and maintaining strong relationships with existing clients, understanding their needs, and offering customized IT solutions to optimize their operations and enhance efficiency.

Consistently achieving and surpassing sales targets through effective sales techniques, negotiation skills, and contract closures, resulting in maximum revenue generation.

Conducting in-depth market analysis to stay updated on industry trends, competitor activities, and client demands, and leveraging insights to refine sales strategies.

Providing dynamic leadership to the regional sales team, guiding, and motivating them to achieve their individual and collective goals.

Actively participating in industry events, conferences, and networking sessions to promote InfoTech Group's services and establish strategic partnerships.

Jan, 2023 to Jan 2025

Global Semiconductor Group – USA

Manager Projects and Strategic Initiatives

Under the direction of the Director of Strategic Advancement, I was responsible for managing current projects, identifying opportunities, advising on strategy, developing proposals, recommending solutions, implementing project plans, fostering external partnerships, and responding to the objectives and priorities of the organization.

Responsibilities and activities: -

Led and coordinated the project management team in designing the overall product lifecycle.

Provided and ensure communication with and between all stakeholders.

Identified and developed working relationships with clients at all levels; ensured that the customer’s representatives were kept appropriately informed of project activities and were encouraged to participate as appropriate.

Identified, secured, and coordinated the implementation of internal and external resources and expertise as appropriate to achieve product objectives.

Ensured that all products proceeded according to timelines, met targets and expectations, and adhered to established operating parameters; negotiated changes in project resources as necessary to achieve objectives and timelines.

Oversaw the supervision of personnel, including work allocation, training, promotion, and enforcement of internal procedures and controls, and problem resolution.

Jan 2017 to Dec 2022

Al Elm Information Technology Company – Riyadh, Saudi Arabia

Head of New Product Development Division - KSA

Responsibilities and activities:

This was an entrepreneurial role within the company where I was responsible for

launching new e-services.

Pioneered the introduction of a groundbreaking concept to the Saudi Arabian Market, bringing forth an innovative idea inspired by Carfax.com. This initiative resulted in the launch of the MOJAZ App, revolutionizing the used car buying experience as the first-ever Car History App in the region. The app has since become a resounding success, redefining standards in the market.

Spearheaded a dynamic team of new product managers, orchestrating their efforts to ensure meticulous monitoring of novel product ventures. Through strategic oversight and creative direction, I propelled the team towards achieving optimal performance and unparalleled market penetration.

Innovatively crafted and endorsed the business model canvas for each product, infusing creativity and forward-thinking strategies to drive profitability and market resonance. These meticulously curated frameworks laid the foundation for transformative product launches and sustained market relevance.

Collaborated seamlessly with cross-functional teams, bridging the gap between product development and sales initiatives. By fostering synergy and alignment across diverse departments, I facilitated seamless execution and accelerated time-to-market for innovative product offerings.

Maintained a keen vigilance on emerging market dynamics and competitor activities, fueling proactive strategies to sustain competitive advantage and seize new opportunities. This proactive stance ensured our products remained at the forefront of industry trends and consumer preferences.

Provided comprehensive product support to the dynamic sales and marketing team, equipping them with the tools and insights needed to effectively position and promote our offerings in the market. This collaborative approach amplified brand visibility and accelerated market penetration.

Orchestrated the development of persuasive business cases, aligning product plans with strategic objectives and presenting compelling narratives to executive leadership. Through persuasive advocacy and data-driven insights, I secured buy-in for transformative product initiatives and strategic investments.

Seamlessly coordinated with sales account managers, orchestrating targeted sales calls and negotiations to drive revenue growth and achieve sales targets. By fostering strong relationships and leveraging market insights, I facilitated successful deal closures and fostered long-term partnerships.

Directed comprehensive portfolio management and dynamic marketing campaigns, infusing innovation and strategic vision to maximize product impact and market resonance. Through agile adaptation and creative marketing strategies, I propelled our products to the forefront of consumer consciousness, driving sustained growth and brand loyalty.

Dec 2012 to nov 2016

TecnoShift– Riyadh, Saudi Arabia

Executive Director - KSA

Responsibilities and activities:-

Co-founder of the Company which was a Joint Venture with a Bahraini Group.

Within 2 years, the company's turnover was SAR 5 Million.

Created and Implemented Social Media and SEO Strategy that generated almost 50% of the business.

Started multiple divisions and sections to diversify.

Managing the Consulting and Coaching business on a P&L basis

Managing over 100,000 Categorized Customer Database.

B2B Relations Management with Key Accounts and supporting Sales Staff in Sales and Marketing

Reporting to the Managing Director of the Group.

Providing visionary support to the Board for Strategic Decision and Growth models.

Leading Consulting Projects with domain specialists.

Have been able to bring the company to be awarded as a “Saudi Fast Growth Company “Leading Consulting Projects with domain specialists.

Have been able to bring the company to be awarded as “Saudi Fast Growth Company”

Oct 2009 - Nov 2011

Emircom Saudi Arabia – Riyadh, Saudi Arabia

Country Head - Managed Services / Operations and Projects

Responsibilities and activities:-

Fully responsible for the Sales, Marketing and Business Development.

Designing and Developing Marketing collateral for Multiple Service Offerings and Service Launches including press releases, launch materials, customer presentations, videos etc.

Developing and driving competitive marketing campaigns to ensure Emircom’s market share and profitability.

Develop product positioning and messaging that differentiates our products in the market.

Sales enablement - communicates the value proposition of the products to the sales team and develops the sales tools that support the selling process of our products.

Product launch - planning the launch of new products and releases and managing the cross-functional implementation of the plan.

Demand generation - developing the strategy and managing the marketing programs that drive demand for our products.

Involved in staff-related matters like staff leave, training, claims of operation staff, house advances for staff, passport release( in liaison with HR/COO), local administrative purchases, staff visas, outstation travel etc.

To hold a healthy relationship with Suppliers and Customers which, will benefit the company at all times

To be involved in sales activity at the Presales level. Ensuring that all process functions starting from enquiry to quotation are completed meticulously without any hindrance. Upon award of orders from customers, ensure that all processes involved are completed systematically to ensure that deadlines are met and customer satisfaction is obtained.

Mar 2007 - Sep 2009

Alcatel-Lucent – Riyadh, Saudi Arabia

Program / Product Manager

Main Responsibilities and activities:-

Being the customer’s prime contact, all commitments taken with the customer for the contract execution

Being Alcatel local representative - coordinating Alcatel teams, and helping in contract execution concerning customer requirements during the implementation and deployment phase.

Supporting Customers from pre-sales to post-launch

Participating in the analysis of the technical deployment

Participating and supporting contract definition that fits customer local constraints (network environment, legal, handset local certification, …)

Organizing and coordinating customer training

Providing after-launch support reactivity and requesting/organising the right level of support from the Alcatel teams

Coordinating technical task execution – having the right technical skills to perform efficient technical coordination.

Following-up installation of different components (software, network configuration, mail servers)

Managing to initiate and follow Purchase Orders

Managing software/applications new release, upgrade, patches and installations.

Managing inventory of the customer installation (software, hardware, global architecture)

Aug 2006 feb 2007

InfoTech Pvt. Limited “IBM® Business Partner”

Country Head – Messaging and Software Division

Main Responsibilities and activities:-

Sourcing/recruiting and developing a new team with the right skills to formulate a new division in the company.

Reporting to the CEO and coordinating with Sales Managers, Marketing, Partner Managers, and Account Representatives.

Assuring that our sales objectives are achieved in the region including attainment of quota, management of expenses, and aggressive growth targets.

Providing Sales management with accurate forecasts and weekly updates of account activity.

Project Management for Mobilink’s BlackBerry Support Team all over Pakistan.

Participating in the recruiting, hiring, training and management of sales / technical personnel.

Playing a key role in finding and engaging the appropriate partner to meet the customer requirements.

Processes in gaining operational improvements – preventing mistakes, saving time and money.

Managing a Team of Network Administrators, System Engineers, and technical staff.

Nov 2004 to Oct 2006

EDUCATION/CERTIFICATIONS

Mini MBA from American Management Association – New York – USA.

Marketing 3.0 Certificate by Dr. Philip Kotler – Professor in NW University, United States

CompTIA A+ Certified Hardware Professional

Coached by Bob Proctor, and Brian Tracy.

HR Training by ETSKO SCHUITEMA – Care & Growth Model.

Product Management Certified from Zurich, Switzerland.

Asst. Engineering in Electronics

Arabia 500 Award by US Ambassador James B. Smith – Winner of One of 40 Entrepreneurial Projects in Saudi Arabia.

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