Consumer Insights Analyst

ABHIROOP MATTIYIL

********.********@*****.*** 512-***-**** www.linkedin.com/in/abhiroop-mattiyil Austin, TX (Open to relocate) EDUCATION

The University of Texas at Austin – McCombs School of Business, Texas, US May 2025 Master of Science, Marketing Analytics

Coursework: Business Analytics Capstone with 7-Eleven, Python, R, SQL, Data Analysis and Visualization, Regression Analysis BITS School of Management, Mumbai, India Apr 2023

Master Of Business Administration (MBA), Marketing & Strategy DJ Sanghvi College of Engineering, Mumbai, India May 2018 Bachelor of Engineering (BE), Electronics and Telecommunications TECHNICAL SKILLS

Data Analytics: SQL, R, Tableau, Regression Analysis, Excel Business Systems: Salesforce CRM, HubSpot, Google Analytics, Azure, AWS, SAP ERP Project Management: Agile Framework, Scrum, JIRA, Requirement Gathering, Stakeholder Alignment Marketing: Market Research, Social Media Marketing, Marketing Automation CERTIFICATIONS AND AWARDS

Certifications: Tableau Desktop Specialist, Microsoft Azure Fundamentals, Microsoft SQL, Program Management Foundations Awards: Innovator Award (Feb. 2024), iWin Excellence Award (Sep. 2023), Project of the Year Award (Apr.2019) EXPERIENCE

LTIMindtree (Larsen & Toubro Infotech Mindtree)

Sr. Consultant Disruptive SaaS (D-SaaS) Team Jun 2023 – Jun 2024

• Led cross-functional teams to deliver scalable SaaS solutions for Fortune 500 clients, increasing customer satisfaction by 25%

• Drove stakeholder engagement and streamlined SaaS integration documentation, accelerating project lifecycles by 20%

• Translated complex business needs into clear Business Requirement Documents (BRDs), Functional Requirement Documents

(FRDs), and development docs for projects, enabling faster implementation

• Implemented process improvements in SaaS services for a Big4 client, enhancing efficiency by 30%, cutting lifecycle costs by $1.5M

• Expanded LTIM’s Disruptive SaaS pipeline through targeted business development, increasing qualified leads by 35% B2B Marketing Consultant - Disruptive SaaS (D-SaaS) Team Apr 2022 – Jun 2022

• Created DSaaS pitch deck and other digital assets that translated technical offerings of the newly established D-SaaS practice into clear value propositions, securing buy-ins from both internal and external stakeholders of LTIMindtree

• Designed creative & comprehensive marketing collateral for industry events, engaging 500+ professionals and generating qualified leads through targeted growth strategy implementation Strategy Consultant - SAP ERP Team Jun 2018 – Jan 2020

• Led SAP implementation projects for internal and international clients, enhancing SAP system efficiency by 50%

• Collaborated with cross-functional teams to resolve user, security related incidents, reducing incident management time by 30% PROJECTS

Data Analyst at 7-Eleven Capstone Nov 2024 – Apr 2025

• Analyzed extensive transactional data using SQL consisting of more than 25M rows to develop robust policies and procedures aimed at monitoring and preventing fraudulent activities within the 7-Eleven Rewards program totaling $50 million annually

• Led requirements gathering sessions with stakeholders by creating test-cases to define clear business use-cases for fraud detection

• Formulated and validated 3 fraud detection hypotheses to identify and isolate instances of fraud amongst loyalty members and highlighted issues like employee abuse, point mechanism-loopholes to prevent revenue leakage of up to $1M annually Customer Personality Analysis Marketing Analytics Mar 2025 – Apr 2025

• Uncovered actionable customer insights by applying K-Means clustering on RFM variables using Python, segmenting customers based on spend-value and churn-risk to drive targeted marketing strategies

• Enhanced campaign performance through predictive analytics, uncovering key behavioral patterns that predict customer responsiveness, enabling more precise targeting and higher conversion rates

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