Los Angeles Account Executive

Omar Holguin

Los Angeles, California

Cellular 626-***-****, ************@**.**

SUMMARY

Results-driven sales professional with 18+ years of experience in territory management, retail merchandising, and customer engagement. Proven ability to exceed sales targets, build strong client relationships, and execute strategies that drive revenue growth. Adept at product consulting, team collaboration, and delivering exceptional customer experiences.

EXPERIENCE

Mosaic Sales, [Los Angeles, CA] 2014 - 2025

Territory Manager / Sales Manager

Successfully managed multi-brand retail programs for Simple Mobile (5 years), Verizon (2 years), Tracfone (5 years), and technology leaders such as Asus, Canon, HP, Microsoft, and Dell.

Boosted product visibility and sales by executing strategic in-store merchandising, educating retail teams, and conducting impactful product demonstrations.

Increased regional sales by 30% through proactive territory management, identifying untapped opportunities, and maintaining strong vendor/retail relationships.

Recognized for delivering top-tier customer service and training over 200 store associates, elevating brand advocacy and product knowledge.

Streamlined reporting and feedback processes, ensuring timely communication of retailer and consumer insights to clients.

BDS Marketing, [Los Angeles, CA] 2008 - 2014

Field Representative / Sales Representative

Spearheaded successful product launches and retail campaigns for Motorola, Canon, HP, Microsoft, and Dell, exceeding client sales goals consistently.

Achieved a 25% year-over-year sales increase by leveraging deep technology expertise and executing engaging in-store presentations.

Built and nurtured long-term client and retailer partnerships, enhancing program efficiency and customer satisfaction.

Implemented creative merchandising solutions, resulting in a 40% increase in product placement effectiveness.

Advance Graphix Imaging Solutions, [Rancho Dominguez, CA] 2006 - 2008

Inside Sales Manager

Oversaw a sales portfolio including Fortune 500 clients like Hewlett Packard, the Getty Museum, and Epson, generating $1M+ in annual revenue.

Managed and trained a high-performing sales team, boosting productivity by 20% through targeted coaching and goal-setting.

Cultivated strong client relationships, resulting in repeat business and long-term partnerships.

Montroy Supply, [Montebello, CA] 2004 - 2006

Inside Sales

Drove a 15% increase in sales by introducing tailored solutions for digital printing media, inks, and wide-format printers.

Conducted market research to identify new opportunities, presenting actionable recommendations to management.

Represented the organization at industry events, enhancing brand visibility and expanding the customer base.

Microsoft Projects, [Los Angeles, CA] 2003 - 2004

Field Sales Representative

Planned and conducted public relations programs designed to create and maintain favorable public image for Microsoft. Responsible for in-store product merchandising, presentation and education of Microsoft products, such as wireless technology and productivity software, Tablet Pc's, as well as many more Microsoft products.

Delivered a 20% increase in sales of Microsoft products, including wireless technology, productivity software, and tablet PCs, by creating engaging training sessions for retail staff.

Coordinated product resets and new item slotting, ensuring seamless execution of merchandising objectives.

Strengthened customer loyalty by providing expert advice and personalized recommendations.

Merisel, [El Segundo, CA] 1998 - 2003

Account Executive Sales

Merisel was one of the largest US and Canada distributors. A fortune 500 Corporation, worked in Account Executive Sales Handling Software Licensing, Government Contracts and Software and Equipment sales to Value Added Resellers. Merisel closed it's IT Services Division in 2004.

Negotiated authorized reseller contracts and product pricing schedules.

Provided computer software, hardware and networking solutions for large and small VAR's (value added resellers) throughout the United States and Canada.

Attended seminars of major computer brand software and hardware products.

Trained in SAP/R3, Licensing Software, Government Contracts.

CompUSA, [Monrovia, CA] 1997 - 1998

Account Sales Manager

During my employment at CompUSA, the Company maintained a separate division for Account Managers dedicated to the sales of computers, equipment and IT Services to Corporations and small Value Added Resellers.

Negotiated sales contracts and cultivated business relations with major accounts such as City Of Hope, World Vision, and many others.

Provided network, hardware and software solutions for large corporations, small businesses and VAR's (value added resellers).

maintaining detailed knowledge of the company's products or services

Established close client relationships, evaluated regional trends and product strategies.

Promoted new products, maintained client service and satisfaction, and monitored sales performance.

Reviewing own sales performance, aiming to meet or exceed targets.

Skilled in attaining sales and profit objectives in competitive environments.

El Portal Luggage, [Century City and Beverly Hills, CA] 1992 - 2000

Corporate Liaison and Key Manager (Part-Time)

Worked part time in an exclusive Family-Owned Luggage Stores located in Beverly Hills and Century City.

Performed all aspects of managing a retail establishment including cashiering, customer service, balancing daily deposits and completing paperwork; hiring, firing, and scheduling employees; and ordering stock.

As a Corporate Liaison my duties included working with large in-house accounts and closing large orders, as well as marketing and research of client’s needs.

EDUCATION

University Of Texas, El Paso, TX 1983 - 1988

Business Administration w/ Minor in Art History

ADDITIONAL SKILLS

During the course of my career, I have attended; Productivity Seminars, Time and Management Seminars, Oral Communication Courses, Psychology and Human Behavior Courses and extensive Executive Development and Management Training for a Fortune 500 Corporations. Sales & Territory Management, Customer Relationship Building, Retail Merchandising & Brand Advocacy, Technology & Product Expertise, Data Analysis & Reporting, Multilingual: Fluent in English & Spanish, Strategic Planning & Execution, Inventory Management & Merchandising,

Team Training & Leadership, Market Research & Trend Analysis, Client Relationship Development, Presentation & Communication Skills

TRAINING

Strategic event planning, public relations, and digital marketing, complemented by a deep understanding of multimedia storytelling. I’ve collaborated and volunteered with esteemed clients such as the Mexican Embassy, Coachella, and Rampart Records, earning 9 recognitions from the California State Assembly, U.S. Congress, and the Los Angeles City Council.

Earned 9 Recognitions from big institutions for my work in the community including a special congressional award for my service to the community

CRM Software Training and Knowledge

Proficient in Social Media Marketing

Community engagement work with nonprofit organizations

SAP/R3 Trained,

Microsoft Office (all versions), Proficient with Photoshop, Illustrator, Dreamweaver, InDesign, Excel, Microsoft Word, and PowerPoint, most business and productivity software. (more than 12Years).

Tri-World Training & Consulting Seminar (1993).

Executive Training for Fortune 500 Corporations. (Tracfone, Moen, MSI International, Comp USA, Merisel & Microsoft).

California Life & Disability Broker License (Expired).

Knowledgeable in Wide-Format Printing Applications and Solutions such as Posters and Billboards. Also worked and sold wide format printers such as Hewlett Packard, Epson & Mimaki

Kappa Sigma Fraternity Member.

Fluent In English, Spanish.

References are available upon request.

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