RASHANA MARTIN
Regional Manager Client Relationship Management Strategic Campaign Execution Revenue Growth
+1-516-***-**** ******@*****.*** LinkedIn/Portfolio New York EXPERIENCE
Regional Manager
Dentsu Creative MKTG
08/2023 - Present Location
Developed and executed paid search strategies aligned with client objectives and KPIs, driving measurable performance improvements
Collaborated with client teams (Data & Analytics, Paid Media) and internal stakeholders to optimize campaigns and increase ROI Provided leadership in account management, client communication, and relationship development to ensure long-term client success
Oversaw performance tracking, escalations, and cross-functional coordination to meet campaign deadlines and deliverables
Regional Merchandising Manager
SAS Retail Services
07/2022 - 07/2023 Location
Planned and executed merchandising strategies to support brand objectives and retail excellence
Cultivated client partnerships to align merchandising programs with market trends and customer preferences
Ensured operational compliance with planograms, promotional schedules, and visual merchandising standards
Analyzed sales and inventory data to inform merchandising decisions and drive continuous improvement
Field Sales Manager
TracFone
12/2017 - 06/2022 Location
Managed retail sales strategy and execution across multiple locations, improving brand visibility and market share by 20% within a quarter Built and maintained strategic relationships with retail partners, driving product adoption and revenue growth
Conducted market analysis and applied insights to optimize in-store promotions and customer engagement
Led training initiatives to enhance retail staff performance and product knowledge Customer Success Manager
Samsung Electronics America
04/2016 - 12/2016 Mosaic
Led cross-functional initiatives to enhance customer experience, improve service quality, and strengthen account relationships
Developed actionable insights from data analysis to optimize customer journeys and performance outcomes
Served as primary contact for high-value accounts, resolving escalations and maintaining client satisfaction
Collaborated with marketing, sales, and technical teams to drive brand engagement and customer loyalty
Sales Trainer
Samsung Electronics America
10/2012 - 03/2016 Mosaic
Designed and delivered training programs to improve sales effectiveness and product knowledge
Collaborated with sales and marketing teams to align training with business objectives and product launches
Supported GTM strategy execution through targeted training and enablement of retail partners
Utilized data-driven insights to continuously refine training content and methodologies
SUMMARY
Results-driven Account Manager with extensive
experience in client relationship management, project leadership, and cross-functional collaboration. Proven success in driving revenue growth, improving customer satisfaction, and delivering marketing and sales initiatives across multiple channels. Skilled in data analysis, GTM strategy, retail execution, and team leadership. Adept at aligning business objectives with actionable plans to exceed performance goals…
KEY ACHIEVEMENTS
ROI Optimization
Increased regional ROI by 30% within six months
by optimizing search campaign strategies.
Client Satisfaction Increase
Boosted client satisfaction by 25% through
improved communication and account
management practices.
Retail Efficiency Boost
Enhanced retail team efficiency by 40% through
targeted sales training initiatives.
Brand Visibility Growth
Achieved a 20% rise in brand visibility across sites through strategic retail execution.
LANGUAGES
English
Proficient
SKILLS
Asana Canva CRM ERP GTM
Microsoft Power BI Salesforce SAP
Tableau Training Programs Gmail
EDUCATION
Ba
Theatre Arts
Date period Location
Hofstra University - BA in Theatre Arts
AA in Theatre Arts
Nassau Community College - AA in Theatre Arts
Date period Location
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