Business Development Sales Manager

JUNAID MALIK

Karachi, Pakistan

+92-333-******* +92-333-*******

***.*****@*****.*** www.linkedin.com/in/junaidpk Personal Details

25th Jan, 1977 Pakistani CNIC: 42301-0923316-5 Passport: BC0763163 SALES MANAGEMENT PROFESSIONAL

Guiding Business Growth & Managing Changes as a Visionary & Revenue Leader in Highly Competitive Markets

~ An accomplished, growth-oriented leader with exceptional managerial skills and 20 years of experience in sales, key account management, and business development across automotive, lubricants, beverages, and telecommunications industries. ~ EXPERT IN: Sales Management New Business Development Channel Management Team Leadership & Training Strategic Planning Market Intelligence Budgeting & Forecasting Client Relationship Management Product Launches Distribution Network Expansion Credit Collection BTL Activities Retail Sales Operations Retail/ Wholesale Channel Management Key Account Management Negotiations & Communication Skills Conflict Resolution ERP MS Office Languages: English & Urdu

• Proven success driving aggressive sales and marketing initiatives to ensure the attainment of company goals, bottom-line results, and strong positioning.

• Well-versed in launching new products and segments, from conceptualization to execution, including market research, positioning, and promotional activities.

• Recognized for successful new segment launches and implementation of impactful Below-The-Line (BTL) activities to enhance brand visibility and market share.

• Adept at managing partnerships with key stakeholders and customers to achieve sales targets. A solid history of creating innovative ideas and techniques to achieve KPIs and continued progress.

• Proficient in end-to-end business management, encompassing budgeting, forecasting, business development, and market intelligence. Skilled in cultivating strong, long-lasting relationships with dealers, distributors, and key accounts to ensure operational efficiency and drive revenue growth.

C A R E E R H I G H L I G H T S

• Established Mobile Zone outlets as well as initiated the launch of Motorola/Sony Ericsson handsets with Mobilink and Telenor. Directed sales and distribution through sales & customer service centers to drive market expansion.

• As part of the winning team, earned the Excellence Award at Coca-Cola Beverages Pakistan Ltd. by surpassing annual sales and net revenue targets through proficient management of retail and wholesale channels.

• Steered the introduction of a new category of mineral-based lubricants while achieving a remarkable 45% growth.

• Met net sales revenue targets by developing the sales administration department in Exide Batteries Pakistan Ltd.

• Launched the agriculture/farm tires category in the replacement market and achieved sales targets with an increase from 2.7B in 2022 to 4.1B in 2023 while demonstrating double-digit year-on-year growth in multiple tire categories.

• Introduced new agricultural tire sizes, including 15.5-38 (rear tire), 9.00-20, and 7.50-20 (front tires), while establishing and appointing a strong network of distributors and dealers.

P R O F E S S I O N A L E X P E R I E N C E

QUADRI GROUP, KARACHI JUL 2024 – APR 2025

Sr. Manager, Sales & Marketing (Hardware & Building Material/Adhesives/Footwear) Create an end-user coverage plan by collecting data from cottage industries on adhesive usage through hardware and retail shops. Position to supervise sales team activities, such as customer visits, sales performance, and recovery. Oversee industry trends and leverage insights to identify and seize new business opportunities for growth. Function in close collaboration with customers to ensure optimum satisfaction. Analyze and track customer turnover regarding revenue and materials to develop sales strategies. Evaluate progress against KPIs and projects while applying corrective actions to ensure effective execution. KEY ACCOMPLISHMENTS

• Designed and implemented marketing and sales strategies by analyzing market trends and sales data for B2B, B2C, social media, and corporate sales channels.

• Established ambitious team targets and clear performance metrics and delivered actionable feedback to drive improved productivity and enhance overall team performance.

• Promoted existing brands and introduced products to the market to achieve increased visibility and market expansion.

• Built a high-performing team by providing leadership, coaching, and mentorship, resulting in continuous improvement and valuable deliverables.

• Developed and presented the annual sales and marketing budget and monitored its effectiveness while promoting existing brands and launching new products in the market.

SERVIS TIRES LIMITED, KARACHI APR 2019 – JUL 2024 Regional Sales Manager-South (Rickshaw/ Light Truck /Farm Tires) Achieved bottom-line results by introducing a new product segment: agriculture tires. Served as the Sales Head-South and directed the full-cycle business planning and management, such as budgeting, target planning, and forecasting to drive business development initiatives. Designed and executed effective strategies to achieve annual performance goals for Sindh and Baluchistan regions. Identified and resolved dealer issues per company policy to meet the interests of partners. Directed successful collaboration in tire and tube product development in alignment with market and customer demands. Rendered a keen eye for detail to oversee and recover credit collections from dealers within the deadlines. Maintained optimal dealer stock levels to meet market demands. Designed and implemented BTL activities in the region to achieve business objectives. Used market intelligence to assess competitor activities/incentives, and achieve regional business growth. KEY ACCOMPLISHMENTS

• Surpassed sales and growth targets by developing and expanding the distribution and dealer network.

• Met annual targets for Rickshaw/LT/Farm/Tire, and Tube categories by executing effective strategies.

• Significantly raised sales volumes through dealer network by managing business development functions.

• Set a benchmark of excellence by managing a sales portfolio of PKR 4.1B in 2023 compared to 2022.

• Attained a 52% rise in sales revenue in 2023 compared to the prior year by optimizing sales channel networks. PANTHER TIRES (PRIVATE) LIMITED, KARACHI APR 2018 – MAR 2019 Regional Sales Manager -South (Rickshaw/ Light Truck /Farm Tires) Played an integral role in managing credit collection from dealers within deadlines, maintaining aging within limits, and ensuring ample stock availability to meet market demands. Developed and executed effective strategies to achieve pre-defined annual targets of Sindh, South Punjab, and Baluchistan region.

KEY ACCOMPLISHMENTS

• Achieved increased sales volumes while supervising business development functions, optimizing dealer networks, and driving successful outcomes.

• Attained business growth by overseeing regional competition activities and implementing strategic schemes through effective utilization of market intelligence.

• Expanded regional dealer network through new appointments to enhance market reach and drive business growth.

• Accomplished an annual target value of 979M in the tires and tubes category while demonstrating a remarkable 46% growth through dealer networks.

EXIDE PAKISTAN LIMITED, KARACHI NOV 2016 – MAR 2018 Assistant General Manager Sales (South)

Led end-to-end business planning, such as budgeting, target planning, forecasting, and business development, and managing the sales target development process. Identified areas of improvement and conducted regular training sessions for the sales team that developed team competence to benefit the organization and improve work efficiency. Built synergies with the cross-functional department to administer overall coordination, functional management, and leadership of Sales Operation activities with cross- functional departments. Functioned in close collaboration with BTL agencies over plan and cost to complete tasks within budgets. Interacted with the sales team to determine dealers’ and distributors’ issues for smooth operations. Designed and merchandised strategically located branded shops in collaboration with dealers. KEY ACCOMPLISHMENTS

• Enhanced sales numbers and revenue by developing positive relationships with trade partners and building a conducive environment for business growth and success.

• Achieved sales and business development targets through the strategic appointment and management of dealers and distributors within the region.

• Streamlined and supervised business development functions of the organization to increase sales volumes through the general trade channels, including retail, wholesale, and key accounts.

• Met annual target by selling 449,000 batteries while reaching a net average value target of Rs. 6500 per battery.

• Delivered an 18% growth by developing and enhancing dealer networks. HI-TECH LUBRICANTS LIMITED, KARACHI JAN 2014 – OCT 2016 Regional Sales Manager – South

Led a team of highly skilled sales professionals and improved team and distributor skills through a training needs assessment process to accomplish all assigned objectives through strict conformance to business policies. Strengthened long-term working relations with distributors and key accounts (wholesalers) by deploying a sales management system (ERP). Met primary and secondary sales targets as well as elevated availability of ZIC products by overseeing distributors in the region. KEY ACCOMPLISHMENTS

• Expanded sales volumes by tapping into new market segments and ensuring product availability at retail and wholesale levels to improve business development functions.

• Boosted retail business and achieved a remarkable 46% sales volume growth compared to 2015.

• Renowned for meeting predefined monthly and annual sales targets, including sales volume from 435K to 1M liters for ZIC, such as diesel, gasoline, and motorcycle oil categories in the region.

• Built and increased distribution channel from 10 to 24 distributors in the South Region by executing annual sales and distribution plans.

COCA-COLA BEVERAGES PAKISTAN LIMITED, KARACHI FEB 2010 – JUN 2013 Sales Manager

• Achieved monthly/yearly targets by educating and leading the sales team and maximizing brand awareness through the implementation of diverse promotional schemes.

• Transformed conventional retail sales routes from spot sales to pre-selling to improve customer engagement.

• Raised sales by establishing and overseeing modern trade channels, including large/small super stores, beverage vendors, general stores, pan shops, and the HoReCa segment.

• Maximized market penetration and enhanced distribution network efficiency by developing strategic partnerships with potential distributors.

• Attained the 2012 annual sales and distribution target of 550K resulting in an annual sales volume growth of 25%.

E D U C A T I O N & P R O F E S S I O N A L Q U A L I F I C A T I O N

Master of Business Administration in Marketing from Preston University, Karachi

Bachelor of Science from D.J. Sindh Government Science College, Karachi

Project Management Professional Course, Sir Syed University of Engineering & Technology

P R O F E S S I O N A L T R A I N I N G

Winning Together (International Workshop on Personal Development), Hi-Tech Lubricants Limited, Thailand, 2016 Strategic Selling Skills, Hi-Tech Lubricants Limited, 2016 Can So-Best Passion for Achievement, Hi-Tech Lubricants Limited, Malaysia, 2015 Code of Conduct and Negotiation Skills, Hi-Tech Lubricants Limited, 2015 Managing Stress to Optimize Performance, Exelon, 2015 Developing Managerial Competencies, Pakistan Institute of Management, 2015 Coaching for Performance, Hi-Tech Lubricants Limited, 2014 Workshop on Effective Branch Manager Module 1, Keystone, 2013

P R O F E S S I O N A L A F F I L I A T I O N S

Gerson Lehrman Group (Global Independent Primary Research Firm) as Council Member Standard& Poor's Vista Research (Independent Research Firm) Society of Industry Leaders

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