Strategic Marketing and Digital Growth Leader

ANTONIO SOSA

Los Angeles, CA 310-***-**** ****************@*****.*** LinkedIn

STRATEGIC MARKETING AND DIGITAL GROWTH LEADER

Driving data-powered growth through digital strategy, brand management, product marketing, and omnichannel engagement. Expertise spans:

• Brand Storytelling Go-to-Market Strategy Integrated Marketing Campaigns Growth and Performance Marketing

• Audience-Centric & Multicultural Campaigns Content Development Product Positioning Social Media Activation

• Marketing Automation Customer Journey Design Multi-channel Direct Marketing Account Strategy and Management

• Lifecycle & CRM Optimization Data Analytics and Insights AI-Powered Personalization User Acquisition Work Experience:

DIGITAL MARKETING AND STRATEGY CONSULTANT

S.E. STRATEGY GROUP Los Angeles, CA Nov 2022 – Present Accelerate growth for diverse industry clients by uniting data-informed digital strategy, high-impact go-to-market plans, and full-funnel lifecycle marketing to boost revenue, engagement, and brand visibility. Select client achievements:

• Music Tech (B2B SaaS): Increased client acquisition and retention by 28% via multichannel lifecycle strategy for a SFX licensing platform, leveraging CRM workflows and lead scoring to optimize customer journeys and CAC.

• Biotech / Venture Acceleration: Elevated investor contributions by 25% and expanded strategic partnerships by 22% through targeted content strategy for a Stanford University biomedical innovation accelerator.

• eCommerce / Blockchain: Led creation of an investor pitch deck and GTM strategy securing $1.5M in early-stage funding, exceeding engagement goals by 40%.

• Legal / Professional Services: Drove 20% revenue growth for a forensic consulting firm via digital revamp, enhancing website UX, boosting B2B email conversions by 35%, and scaling inbound client acquisition by 40%.

GROUP STRATEGY DIRECTOR, DIGITAL MARKETING

ACCENTURE SONG Los Angeles, CA Jul 2021 – Nov 2022 Led cross-functional teams to architect and deploy transformative digital marketing strategies, leveraging CRM ecosystems to accelerate growth. Orchestrated data-driven journeys, unified digital commerce, and optimized engagement to drive acquisition, retention, and demand. Select client achievements:

• Retail: Led a CRM transformation for a top headphone/speaker brand, shifting from a retail focus to omnichannel eCommerce by optimizing onboarding, email redesign, direct mail and in-app messaging for early engagement growth.

• Social Media / Creator Content: Directed a $100M recruitment campaign for the largest social platform, growing its African American and Hispanic creator communities by 40%.

• Healthcare: Developed a content strategy for patient journey mapping program at California’s leading cancer center, enhancing patient experience and improving HCAHPS survey scores.

• Government: Increased COVID-19 booster adoption rates by 33% YoY in rural Ohio through SFMC journey mapping. Antonio Sosa Resume, Page 2

DIRECTOR OF STRATEGY

PUSH 22 Los Angeles, CA Dec 2019 – Jun 2021

• Led account management and strategic planning for Pep Boys’ multi-city growth initiative, boosting brand visibility and driving a 31% increase in multicultural market share within the automotive aftermarket sector.

• Designed lifecycle marketing strategies that lifted website traffic by 42% and increased social engagement by 60%.

• Built automated nurture sequences that improved lead-to-customer conversion rates by 30%.

• Directed a bilingual (Spanish) COVID-19 reopening campaign across 1,100 U.S. and Puerto Rico service locations, leveraging email, DRTV, radio, digital pre-rolls, social media activation, and direct mail to accelerate market recovery.

VP, DIGITAL MARKETING AND STRATEGY

CASTELLS & ASSOCIATES Los Angeles, CA May 2015 – Oct 2019

• Led the launch of Charter Communications’ Spectrum branded campaigns for Hispanic audiences, delivering culturally attuned, in-language direct marketing across top diverse U.S. markets.

• Developed segmented growth strategies to drive subscriber acquisition across MVPD, SVOD, OTT, broadband, gigabit fiber, mobile, and SMB verticals.

• Managed the monthly deployment of 6M+ multilingual direct marketing pieces across top 10 Hispanic DMAs; led A/B testing of creative, CTAs, and audience segments to optimize response rates and drive sustained growth at scale.

• Directed full-funnel D2C marketing initiatives across acquisition, retention, and re-engagement, driving a 29% YoY subscriber lift through CX and journey optimization.

• Increased call volume by 27% and web conversions by 30% through targeted, data-driven email marketing campaigns.

• Lifted web traffic 28% by redesigning subscription flows and streamlining onboarding to accelerate time-to-value.

DIGITAL MARKETING AND STRATEGY CONSULTANT / PRINCIPAL S.E. STRATEGY GROUP Los Angeles, CA Dec 2008 – Oct 2015

• Founded a boutique agency specializing in growth strategy, UX design, and data-driven lead generation.

• Built end-to-end digital ecosystems—websites, mobile apps, eBooks, blog content, and paid media assets.

• Led data-driven outreach campaigns for startups, SMBs, and Fortune 500s including AEG, Disney, Fox, Warner Bros., Time Warner Cable, and Charter Communications.

Education:

BA Political Science and Economics, University of Detroit Detroit, MI Technical Skills:

Google Analytics 4 Salesforce Marketing Cloud HubSpot Tableau CRM Workflow Integration Languages:

Spanish (Fluent)

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