Strategic Marketing and Digital Growth Leader

ANTONIO SOSA

Los Angeles, CA 310-***-**** ****************@*****.*** LinkedIn

Strategic Marketing and Digital Growth Leader:

Expert in driving data-driven growth through digital strategy, product marketing, and omnichannel engagement. Proven track record in:

• Go-to-Market Strategy Product Positioning Lifecycle & CRM Optimization

• AI-Powered Personalization Marketing Automation Customer Experience & Journey Design

• Multicultural & Audience-Centric Campaigns Content Development

• Performance and Growth Marketing Data Analytics Research & Insights Work Experience:

DIGITAL MARKETING AND STRATEGY CONSULTANT

S.E. STRATEGY GROUP Los Angeles, CA Nov 2022 – Present Drive strategic growth initiatives for cross-industry clients by combining data-driven digital strategy, go-to-market execution, and lifecycle marketing tactics to accelerate revenue, engagement, and market presence. Select client achievements:

• Music Tech (B2B SaaS): Increased client acquisition and retention by 28% through a multichannel lifecycle strategy for a sound effects licensing platform, integrating CRM workflows, enhanced personalization, and behavioral segmentation.

• Biotech / Venture Acceleration: Elevated investor contributions by 25% and expanded strategic partnerships by 22% via a targeted content strategy for a Stanford University biomedical innovation accelerator.

• eCommerce / Blockchain: Led the creation of an investor pitch deck and GTM strategy securing $1.5M in early-stage funding, exceeding engagement goals by 40%.

• Legal / Professional Services: Drove 20% revenue growth for a forensic consulting firm through a digital revamp, enhancing website UX, increasing B2B email conversions by 35%, and scaling inbound client acquisition by 40%.

GROUP STRATEGY DIRECTOR, DIGITAL MARKETING

ACCENTURE SONG Los Angeles, CA Jul 2021 – Nov 2022 Led cross-functional teams to design and implement transformative digital marketing strategies, leveraging CRM to fuel growth and innovation for enterprise clients. Orchestrated data-driven customer journeys, integrated digital commerce, and optimized engagement across touchpoints driving acquisition, retention, and demand generation. Select client achievements:

• Retail: Led a CRM transformation for a premier headphone/speaker brand, shifting from a retail focus to omnichannel eCommerce by optimizing onboarding, email redesign, direct mail and in-app messaging for early engagement growth.

• Social Media / Creator Content: Directed a $100M recruitment campaign for the largest social media platform, increasing their African American and Latinx influencer community by 40%.

• Healthcare: Created a content strategy for patient journey mapping program at California’s leading cancer center, enhancing customer experience and improving HCAHPS survey scores.

• Government: Increased COVID-19 booster adoption rates by 33% YOY in rural Ohio through SFMC journey mapping. Antonio Sosa Resume, Page 2

DIRECTOR OF STRATEGY

PUSH 22 Los Angeles, CA Dec 2019 – Jun 2021

• Led strategic planning for Pep Boys’ multi-city growth campaign in the automotive aftermarket service sector, boosting brand visibility and driving a 31% increase in multicultural market share.

• Developed customer lifecycle strategies, increasing website traffic by 42% and social engagement by 60%.

• Built automated email nurture sequences, improving lead-to-customer conversion rates by 30%.

• Managed a bilingual (Spanish) COVID-19 reopening campaign across 1,100 U.S. and Puerto Rico service locations, leveraging email, DRTV, radio, digital pre-rolls, social media activation, and direct mail to accelerate market recovery.

VP, DIGITAL MARKETING AND STRATEGY

CASTELLS & ASSOCIATES Los Angeles, CA May 2015 – Oct 2019

• Spearheaded Charter Communications’ newly launched Spectrum brand campaign focused on Hispanic audiences, driving in-language, culturally relevant outreach across top diverse U.S. markets.

• Crafted targeted marketing strategies to drive subscriber growth across MVPD, SVOD, OTT streaming, broadband, gigabit fiber, mobile, and small business services.

• Directed full-funnel marketing strategies and tactics across acquisition, retention, and re-engagement, driving a 29% YoY increase in subscriber growth through optimized customer experiences and touchpoints.

• Boosted call volume by 27% and web conversions by 30% via data-driven email marketing campaigns.

• Increased web traffic by 28% with a streamlined subscription and onboarding program.

DIGITAL MARKETING AND STRATEGY CONSULTANT / PRINCIPAL S.E. STRATEGY GROUP Los Angeles, CA Dec 2008 – Oct 2015

• Founded a boutique agency specializing in growth, UI/UX design, and performance-driven lead generation.

• Developed end-to-end digital solutions, including websites, mobile apps, eBooks, blog content, and paid media assets.

• Led data-driven outreach campaigns for startups, SMBs, and Fortune 500s including Anschutz Entertainment Group, Walt Disney Studios, Twentieth Century Fox, Warner Bros., Time Warner Cable, and Charter Communications. Education:

BA Political Science and Economics, University of Detroit Detroit, MI Technical Skills:

Google Analytics 4 Salesforce Marketing Cloud HubSpot Marketo Tableau CRM Platforms Languages:

Spanish (Fluent)

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