Account Manager Senior

KEITH KUPFERBERG

Brooklyn, NY • 347-***-**** • ********@*****.*** • LinkedIn.com/in/Keith-Kupferberg SENIOR ACCOUNT MANAGER

Strategic Account Management Client Acquisition & Retention Revenue Growth Advertising Sales Strategy Dynamic professional with 15+ years of experience elevating revenue growth, cultivating client relationships, and delivering tailored advertising and subscription solutions across multiple industries. Known for excelling in high-stakes negotiations to maximize profitability and client satisfaction. Proven record of expanding account portfolios, exceeding sales targets, and optimizing product adoption. A solid history of building trusted partnerships with diverse clients and ensuring seamless execution of campaigns and renewals. An influential leader who consistently drives business success by locating opportunities, resolving challenges, and implementing effective strategies.

• Sales Process Optimization

• Pricing Strategy & Negotiation

• Campaign Execution

• Cross-Functional Collaboration

• Contract Management

• Marketing Strategy Development

• Problem Identification & Resolution

• Customer Relationship Building

• Portfolio Management & Expansion

PROFESSIONAL EXPERIENCE

DRAKE MEDIA NETWORK, MELVILLE, NY (2023 TO PRESENT) SENIOR ACCOUNT MANAGER

Perform multiple senior-level account executive functions for the Donna Drake Show, a nationwide television program reaching 26M homes through WLNY-TV 55/NY 55. Devise client acquisition and advertising sales strategies for professional businesses to secure impactful media coverage by conducting targeted outreach via digital platforms and developing customized advertising packages. Serve as a key Sales Representative in a lean three-person team, driving revenue growth through strategic client engagement and value-driven marketing approaches.

Consistently surpasses monthly revenue targets by 12%, exceeding the company's budget expectations.

Generated a 14% YoY revenue increase through value proposition positioning and strategic pricing negotiations.

Developed advertising packages tailored to diverse client marketing objectives, budgetary constraints, and target audience requirements, raising organizational effectiveness by 16%.

Collaborated across marketing, creative, and production departments to ensure precise advertisement specifications and seamless client campaign execution.

Administered end-to-end advertising deal logistics, including contract administration, billing processes, and scheduling coordination for professional business promotions. WOLTERS KLUWER, NEW YORK, NY (2001 TO 2023)

SENIOR ACCOUNT MANAGER (2022 TO 2023)

Managed subscription renewals and client engagement for a portfolio of specialty U.S. law firms with 100 attorneys. Delivered tailored pricing and product recommendations to align with customer needs and enhance retention. Fostered strong client relationships through consistent support and responsive service.

Achieved an annual subscription renewal rate of 88.6%, surpassing the target of 78%.

Supported clients in optimizing product usage by orchestrating three targeted training sessions.

Boosted client satisfaction by offering customized pricing strategies and promotional solutions.

Enhanced product adoption rates through proactive analysis of customer activity and usage patterns. INSIDE SALES REPRESENTATIVE (2012 TO 2021)

Collaborated with Field Sales Representatives to oversee account management for a diverse portfolio of 200+ mid-tier law firms, libraries, and state supreme courts. Addressed billing inquiries, identified upselling opportunities, and coordinated timely subscription renewals. Delivered attentive client support by resolving concerns and recommending tailored solutions to meet customer requirements.

Increased annual revenue by 18.5% through strong client relationships and strategic product recommendations.

Improved client retention by coordinating renewal efforts and proactively addressing account challenges. KEITH KUPFERBERG Page 2

Devised customized service solutions to enhance customer satisfaction across key accounts.

Streamlined account operations by resolving billing discrepancies and ensuring accurate library management. ACCOUNT SUPPORT ASSOCIATE (2001 TO 2011)

Managed sales of legal and tax publications across seven assigned states, providing cost-effective solutions for law firms and libraries. Monitored library inventories and recommended updates to maintain compliance. Oversaw account portfolios, addressed billing and subscription issues, and steered promotional initiatives for revenue growth.

Expanded the account portfolio, increasing print and online subscription inventory for named accounts by 7.5% while simultaneously onboarding new clients.

Drove substantial revenue growth of 12% by implementing strategic approaches, including innovative product bundling, precisely targeted promotions, and effective upselling techniques.

Sustained robust client relationships, maintaining renewal rates to consistently meet and surpass established organizational targets.

Received three Achiever's Club awards annually by showcasing sustained excellence within a competitive group of 8 to 12 representatives.

Resolved urgent subscription issues and technical challenges with same-day turnaround to elevate client satisfaction.

Obtained met or exceeded expectations performance reviews for comprehensive account management and proactive client engagement.

EARLIER EXPERIENCE

THE INSTITUTE FOR INTERNATIONAL RESEARCH, NEW YORK, NY ACCOUNT SALES REPRESENTATIVE

Achieved sales quotas by at least 7% each quarter by selling conference, workshop, and seminar reservations across various industries, ensuring seamless scheduling and logistics. Built lasting client relationships through exceptional customer service and follow-ups.

J.P. TURNER (FORMERLY ARGENT SECURITIES), NEW YORK, NY REGISTERED STOCKBROKER

Oversaw a $5M investment portfolio, driving sales and securing funding through proactive client outreach. Generated more than five qualified leads daily and collaborated with financial professionals to devise wealth management solutions. EDUCATION

BACHELOR OF ARTS (BA) IN COMMUNICATIONS

BROOKLYN COLLEGE OF THE CITY UNIVERSITY OF NEW YORK, BROOKLYN, NY TECHNICAL PROFICIENCIES

SALESFORCE, GONG, OUTREACH, CHORUS

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