Analytics, Innovation, Marketing, Sales, Process, AI

Paul Comer, Plano, TX 832-***-**** ************@*****.***

Cross Functional and Strategic Analytics, Innovation, Transformation, Leadership

-Strategic large scale margin enhancement Supply Chain, Procurement, Marketing, Pricing, Product, Sales, Process

-Over $500 million in new margin recognition. Serving over 60 companies sized mostly over $1 billion in revenue

Global Predictive and Analytics Leader: Corteva Agriscience April 2021 – Present

Develop willingness to pay (WTP) models that fed into price optimization and automation within SAP, new product introduction (conjoint, market research, experimental design), Adobe web reporting, currency risk minimization, churn modeling, customer segmentation, sales lead allocation, inventory cost reduction, GenAI bots for legal, procurement process mining, demand forecasting. Global analytics consulting leader to IT, Supply Chain, Product Management, Marketing, Sales. Teams and projects were global. EMEA, LATAM, APAC, North America

Principal: Liberty Data Science May 2018 – April 2021

Direct Sales and Development of Analytical Solutions. Clients: Parts Distributor, Business Equipment, B2B Services, Chamber of Commerce, E-commerce Clothing, Fitness, Restaurant Chain, Chemical Manufacturing. Marketing Consulting, Competitive Strategy, Pricing, Market Penetration, Process Improvement, Returns and Inventory Control, Collections Policy and Strategy. Client Size: $20 million to $1 billion annual revenues

Director of Business Models and Intelligence: Baker Hughes, a GE Company April 2017 – May 2018

Pricing SaaS Products, Estimate Cost to Serve, Competitive Intelligence, Market Sizing, New Product Financial Business Case. Responsible for Product Management Center of Excellence (COE) for global pricing analytics and modeling

SVP Consumer Campaigns, Customer Intelligence: BBVA Compass July 2015 – April 2017

Manage all North America consumer communication targeting, data selection, channel reporting. Web, digital app, branch, direct mail, email, phone, text. Responsible for strategy, accuracy, timeliness, and relevance for every consumer touch point. Predictive Modeling to determine eligibility and offers and channel.

Principal: Analytics Direct October 2009 - July 2015

Direct Sales and Development of Analytical Solutions. Clients: InterDirect, Weight Watchers, Cabela’s, Marathon Oil, Orion Engineered Carbons, BlueLine Rental(United), Caterpillar, T-Mobile, marketing agencies, pharmaceutical, restaurant chains, retail clothing, utility companies, upstream oil and gas, internet start-ups, financial institutions, grocery. Pricing Strategy, Data Capabilities, Performance Reporting; Solved complex manufacturing problem buy vs. build decisions ($300 million-dollar decision); automated reporting, marketing optimization, forecasting demand, predictive modeling, customer segmentation, streamlining operations, loan default models. Client Size: most over $1 billion annual revenues

Manager of Marketing Analytics: Key Energy Services October 2007 - October 2009

Pricing and sales process overhaul, Optimized pricing, Training, Sales Enablement; Revised 30k service codes with optimal cross elasticity pricing across lines of business; Reduced sales quotation from 2 weeks to hours; Analytics advisor to C-level executives on weekly basis; Built forecasting models for CFO and CEO, advisor on economic conditions.

Analyst, IPG Forecasting and Optimization Team: Hewlett-Packard August 2006 – October 2007

Developed over 800 parts forecasting models. Improved model performance, reduced modeling time by 80%.

Education:

Texas A&M University, Ph.D., Optimization, 2021 – 2023 Coursework Only, No Degree, Research: Pricing and Risk

Southern Methodist University, M.S., Operations Research (Optimization focus) 2007

Baylor University, Ph.D., Statistics, 1998 – 2001 Coursework Only, No Degree

Baylor University B.A., Economics, 1997

Modeling: Times series, optimization, predictive, clustering, regression, statistical testing, mixed methods, simulation

Tools: Python, Salesforce, SAP, SQL, Databricks, Adobe, Power BI, SAS, AMPL, Tableau, many others

Sandler Sales Training for one year including weekly coursework and practice sessions

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