B2B Technology Marketing, Director of Marketing, Marketing Manager

Cheryl Hillman

STRATEGIC MARKETING LEADER SPECIALIZING IN B2B TECHNOLOGY

Robbinsdale, MN 763-***-**** *******@*****.***

LinkedIn Profile: https://www.linkedin.com/in/cheryl-hillman-321b5474/

SUMMARY

Results-driven marketing leader with proven success in developing and executing strategies that align with business goals and deliver measurable growth. I am skilled in data analytics, digital and content marketing, lead and demand generation, copywriting, and event management. Dedicated to building brand awareness and fostering strong customer engagement.

CAREER HIGHLIGHTS

Developed and executed lead generation programs that boosted pipeline activity by 33% in 2024

Conducted A/B campaign testing, increasing open rates by 22% and click-through rates by 15%

Led go-to-market (GTM) strategies for two brand launches, managing end-to-end planning and execution

Enhanced audience segmentation and content strategy, improving email open rates by 20% and click-through rates by 15%

Secured $3.6M in committed term revenue by placing targeted digital and print marketing assets in key industry publications (pharmaceutical, hardware/home center, and paint/décor)

Recruited to lead and successfully launch ViaWest’s first data center in the Minneapolis market

Researched, built, and applied customer personas to drip campaigns, resulting in a 25% lift in open rates and a 30% increase in engagement over two years

Executed a multi-channel campaign that increased sales pipeline by 35%, contributed to double-digit revenue growth, and improved contract renewals by 25%

Led cross-functional team in directing and producing the “New Medical Essentials” telehealth showcase, including the development of a telemedicine toolkit, statewide conference, and media outreach to 1,500 healthcare professionals across Minnesota; efforts contributed to a $2.5M revenue increase in the healthcare vertical

SKILLS

Marketing Automation: Salesforce, MS Dynamics, and ActiveCampaign

Data & Analytics: Google Analytics, and Excel/Google Sheets advanced skills

Digital Advertising Platforms: Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager

Content & CMS Tools: WordPress, Canva, and Adobe Creative Cloud

Project & Collaboration Tools - Monday.com, Slack, Teams, and Oktopost

Resource Planning - NetSuite (budgeting, billing, and revenue recognition)

AI Tools - Gemini, CHATGPT, Grammarly, Perplexity, and Salesforce Einstein Prompt Builder

EXPERIENCE

VWF Post 230, Director of Content (Part-Time) 2025 – Current

Veterans of Foreign Wars

Prototyping Solutions, Director of Marketing (Part-Time) 2023 – Current

Channel Partner/Reseller of Industrial 3D Printers and Software

Evolve Additive Solutions, Marketing Manager 2019 – 2023

OEM of Additive Manufacturing Capital Equipment

Epicor, Field Marketing Sr. Specialist 2016 – 2018

ERP, CRM, and POS Software Developer

ViaWest, Marketing Programs Strategist 2014 – 2016

Data Center Solutions, Colocation, Managed Services, and Cloud

Verifications, Inc., Field Marketing Manager 2012 – 2014

Software Provider in the Human Capital Industry

EDUCATION

Carlson School of Management

Coursework in Leadership and Team Management

North Hennepin Community College

Coursework at The Center for Business and Technology

Rockhurst College

Coursework in Leadership Skills for Women

North Hennepin Community College

AA Degree Major: Business Marketing

Wright State University

General Education Studies

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