Digital Marketing Social Media

Rupesh Naik

Jersey City - *****, NJ *************@*****.*** l https://www.linkedin.com/in/rupesh-naik-72b5b345/ Phone: 201-***-****

SUMMARY

Driven by a strong conviction that Sales and Marketing play a pivotal role in driving organizational growth and achieving heightened profitability, I am wholeheartedly dedicated to this field. I possess a deep understanding of the tenacity required to leave a lasting impression and bring about comprehensive enhancements in productivity and profitability for companies. With over 10 years of experience in Sales & Marketing, Digital Marketing, Lead Generation, Hospitality, Product Launch, Retail Sales and Activation, Sales Analysis, Trade Marketing, and Mobile Marketing, I bring a wealth of expertise to the table.

EDUCATION

Pace University, Lubin School of Business New York, NY MS in Social Media & Mobile Marketing 09/2023 - 05/2025

Relevant Coursework: Business Analytics and Statistics, Marketing Research, Mobile and Marketing Technology

Atharva Institute of Management Studies Mumbai, IN PGDM in Marketing 06/2015 - 05/2017

Relevant Coursework: Marketing ATL/BTL, Digital Marketing, Google Ad words

Event Manager - IMAX Cinematography Film Festival 2016 – bought sponsorship and managed the event.

Institute of Hotel Management Bangalore, IN BSc in HHA 07/2009 - 05/2012

Relevant Coursework: Hospitality Management, Food & Beverage service, Front Office Management

EXPERIENCE

QUIX PLUMBING SERVICE New York City, US MARKETING INTERN 09/2024 – PRESENT

•Crafted innovative Digital marketing campaigns that are perfectly aligned with company objectives, blending creativity with strategic thinking to maximize impact.

•Implemented advanced SEO, PPC, and internet marketing strategies while continuously optimizing digital presence for maximum visibility and lead generation.

•Conducted thorough market research to identify and understand target markets, ensuring our marketing strategies are precisely tailored to meet the needs and preferences of our audience.

•Optimized website pages to enhance user experience and boost website traffic. Worked on compelling content for blogs, social media, email, and PR to establish a strong online presence and brand voice.

•Set clear, measurable goals for each marketing campaign, and develop detailed timelines for seamless execution while also diligently tracking and reporting on marketing expenses, ensuring optimal allocation of resources for maximum return on investment.

KOTAK MAHINDRA BANK Mumbai, IN REGIONAL MARKETING MANAGER 03/2023 – 06/2023

•Developed event strategies and objectives for R&R programs, driving lead generation and customer advocacy.

•Coordinated with branches to gather local market feedback and create promotional plans in alignment with the central team.

•Managed vendor relationships for smooth execution of BTL activities.

•Aligned creative agencies and internal design teams for impactful artwork and communication.

•Collaborated with internal and external stakeholders on marketing campaigns and localized collaterals.

•Monitored branch execution of marketing activities in the Mumbai market.

•Conducted training for business development executives and branch staff on new products and marketing support.

•Managed corporate activities and supported Key Account Managers.

•Forecasted marketing budget based on planned calendar.

•Assisted in onboarding new corporate accounts for revenue growth.

THINK AND LEARN PVT LTD Mumbai, IN MARKETING MANAGER 09/2022 - 03/2023

Formulated and executed asset planning strategies for 500+ assets, including B2B and B2C, resulting in customer acquisition.

Organized regular activities at schools and sports academies to engage with the target audience.

Initiated effective in-house workshops and learn-fests, increasing monthly enrollments by 52% in December 2022.

Achieved 86% week-on-week business growth by optimizing asset planning for BTC centers.

Managed a team of 18 Business Development Executives, providing training and conducting performance reviews.

Implemented joint planning sheets for seamless event coordination and execution.

Explored new opportunities and networks for brand tie-ups, generating quality leads and business growth.

Negotiated sponsorships with vendors and stakeholders to maintain strong brand presence at the city level.

MAHINDRA HOLIDAYS & RESORTS INDIA LTD Mumbai, IN ASST. MANAGER MARKETING 11/2021 - 09/2022

•Executed BTL activities - mall activations, retail activations, society tie-ups, school activities, and corporate collaborations.

•Conceptualized and implemented lead generation drives, ensuring effective follow-ups for maximum conversions.

•Led and developed a 15-member promoter team, driving performance and growth through reviews and training.

•Explored new brand tie-up opportunities, generating quality leads, and driving business growth.

•Conducted competitor analysis and adjusted product offerings accordingly.

•Stayed updated with city event calendar, actively participating in exhibitions and sports events.

•Shared customer feedback with relevant stakeholders to drive overall product improvements.

SAMYOG FOODS Mumbai, IN SALES & MARKETING (TRADE MARKETING) 07/2020 - 11/2021

Managed 11 sales executives, overseeing forecasting, target setting, and achievement.

Led new product launches, securing business opportunities.

Analyzed sales reports for effective strategy formulation.

Managed modern trade accounts and executed trade marketing strategies.

Implemented shopper activations and promotions for GT/MT.

Created trade collaterals for online/offline channels.

Conducted product, software, and visibility training for sales team and promoters.

Maintained records for marketing collateral placement and ROI tracking.

Ensured proper display of marketing collaterals at retail outlets.

Conducted market research and competitor analysis through field visits.

Developed innovative social media concepts for enhanced brand presence.

Built brand identity, including logo design, pricing, and packaging.

Planned and executed product distribution framework in Mumbai market.

TOTAL SPORTS AND FITNESS Mumbai, IN MARKETING MANAGER 04/2018 - 06/2020

Planned and executed marketing and promotional activities for retail stores and institutional division, driving sales growth.

Developed strategic marketing initiatives for 19 retail stores and institutional division, including seasonal and year-long campaigns.

Established partnerships with sports academies, schools, and sports influencers to enhance brand presence and engagement.

Led comprehensive marketing campaigns across social media, SMS, and WhatsApp, analyzing results for optimization.

Hosted engaging in-store events to create memorable customer experiences.

Oversaw on-ground activity implementation in collaboration with retail staff and agencies.

Introduced innovative concepts and analyzed their impact on marketing efforts.

Organized regular events to build brand awareness and customer engagement.

Increased brand visibility through sponsorship negotiations at local events and exhibitions.

Ensured proper display of marketing collateral at retail outlets and provided audit reports.

Conducted in-store training for retail staff and managed company social media presence.

DECATHLON SPORTS INDIA Mumbai, IN SPORT LEADER 12/2016 - 12/2018

•Led layout management, catchment study, and brand events at Decathlon, achieving targets through team collaboration.

•Managed Yoga and Running categories (Kalenji & Quechua), optimizing layout and inventory for impulse buying.

•Developed thriving running and hiking communities through regular events with 70+ active members each.

•Implemented projects to enhance in-store customer experience.

•Oversaw stock management, conducted inventory, and maintained quality standards.

•Provided direct client communication for product knowledge and support.

•Achieved monthly and yearly commercial targets.

•Created staff roster and monitored cash flow.

•Resolved customer complaints promptly and effectively.

AL MUROOJ ROTANA Dubai, UAE FOOD & BEVERAGE TEAM LEADER 01/2014 - 01/2015

Ensured compliance with health and safety procedures for guest well-being.

Collaborated with other departments for seamless operations.

Maintained high service quality, creating memorable guest experiences.

Conducted regular staff training to exceed guest expectations.

Managed inventory checks and tracked discrepancies.

Planned and implemented staff roster.

Collaborated with Bar associates to develop new mixers.

Implemented upselling strategies to achieve monthly targets.

HYATT REGENCY Mumbai, IN FOOD & BEVERAGE ASSOCIATE 09/2012 - 12/2013

•Exceeded guest expectations, provided exceptional service, and built strong relationships at specialty and all-day dining restaurant.

KEY PROJECTS

SAMYOG FOODS 07/2020 - 11/2021

Developed and managed a retail cluster encompassing Mumbai, Thane, and Navi Mumbai, establishing a strong presence in 5 key areas.

Successfully launched and promoted 2 FMCG products, orchestrating over 250 retail activations across the Mumbai metropolitan region, Thane, and Navi Mumbai.

TOTAL SPORTS AND FITNESS 04/2018 - 06/2020

•Developed and implemented the "Valuable Customer" program, aimed at customer retention and increasing in-store footfall, resulting in a 30% growth in foot traffic.

•Strategized and executed the highly successful "#AbMumbaiBanegaFit" campaign, driving customer engagement and promoting a fitness and healthy lifestyle, with exceptional response and participation across social media platforms.

•Introduced the innovative "Total Champion Athlete" initiative, providing grassroots support to athletes and fostering their development.

DECATHLON SPORTS INDIA 12/2016 - 12/2018

Established running and hiking community through regular event and engagement activities, comprising of more than 200+ active members in each group

Spearheaded “Quantity growth project” aimed at increasing quantity sales through in store cross marketing and impactful layout strategies.

AWARDS AND RECOGNITION

•Best Marketing Manager of the Month: Received prestigious recognition at Club Mahindra for successfully collaborating with multiple brands, resulting in the generation of high-quality leads and revenue.

•Creator of Raving Fans: Recognized for building a loyal customer base and cultivating exceptional customer experiences during my tenure at Decathlon Sports India.

•Outstanding Guest Service: Awarded a "Life Card" for consistently exceeding guest expectations at Rotana Hotels Dubai in September, October, and November 2014.

•Hystar Award: Honored with the "Hystar" award at Hyatt for demonstrating high commitment and dedication to work in March 2013.

SKILLS

•Team Management

•Web & Content Development

•Marketing Strategy and Planning

•Analytics & Performance Tracking

•SEO and Ads

•Market Research and Analysis

•BTL Activations and Collaboration

•Digital Marketing & Strategy

•Customer Feedback and Product Improvement

•Social Media Marketing

•Brand Building and Lead Generation

Data Analysis and Reporting

CAREER HIGHLIGHTS

• Initiated in-house workshops and Learn fests, boosting monthly enrollments by 52% at BYJUS.

• Achieved 86% week-on-week business growth and profitability for BTC centers at BYJUS.

• Established and managed 6 retail clusters in Mumbai, with over 225 successful activations.

• Implemented effective BTL activities, driving a 110% increase in sales growth at Club Mahindra.

• Built a network of 995 sports coaches and fitness trainers, distributing privilege cards.

• Conceptualized and designed a "Hiking Brochure" and developed product comparison charts for enhanced customer.

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