Social Media Team Member
Resume:
ANGELA RUFFINO
Cypress, TX *****
********@*****************.***
PROFESSIONAL SUMMARY
Results-driven professional with over 9 years of experience in boutique ownership, combining strong leadership in sales, customer relationship management, and eCommerce marketing. Proven ability to drive revenue through personalized service, strategic brand positioning, and digital engagement. Adept at fostering long-term client relationships and collaborating effectively across all levels of an organization. Highly motivated professional with several years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
SKILLS
Relationship Building
Content Marketing Strategies
Google & Marketing Analytics
Business Strategy Development
Account Growth & Revenue Metrics
Content Creation/Promotion
Strong Verbal and Written Communication
Market Research
Competitive Analysis
Critical Thinking
Microsoft Office
EXPERIENCE
HAUTE SUBURBAN MESS, A MERLE NORMAN BOUTIQUE
Cypress, TX
OWNER 02/2017 to 05/2025
Directed all aspects of business operations, including sales, staffing, marketing, and customer service.
Built and nurtured strong client relationships, resulting in consistent repeat business and word-of-mouth referrals.
Led the hiring, training, and supervision of a high-performing team, promoting a collaborative and customer-focused culture.
Designed and implemented data-driven marketing strategies leveraging engagement metrics and analytics to optimize social media management and cross-platform digital campaigns, resulting in increased brand awareness and audience engagement.
Designed, built, and maintained the company website using various eCommerce platforms to optimize user experience and increase online traffic and click-through rates (CTR).
Handled all financial responsibilities, including budgeting, payroll, employee taxes, and compliance with local, state, and federal tax regulations.
Created comprehensive employee resources, including a handbook outlining policies and procedures, and implemented NDAs to protect business confidentiality.
Improved customer satisfaction through efficient process enhancements and personalized service delivery, which resulted in a year-over-year increase in sales.
Organized trade shows and promotional events to boost visibility and generate new leads.
Navigated economic challenges by making data-informed decisions to maintain profitability and operational continuity.
Implemented mentorship and performance development programs based on individual employee strengths.
Conducted market analysis to inform competitive pricing strategies and inventory management.
Monitored financial metrics daily, including cash flow, inventory discrepancies, and shrinkage, to ensure accountability and minimize losses.
Scheduled staff based on peak traffic patterns and performance strengths to optimize coverage, efficiency and profitability.
Resolved complex customer concerns and supported front-line staff to maintain high service standards.
CYPRESS FAIRBANKS ISD, ARNOLD MIDDLE SCHOOL
Cypress, TX
ATTENDANCE SECRETARY 08/2015 to 01/2017
Ensured compliance with FERPA regulations by maintaining the confidentiality of all student records and sensitive information.
Investigated and resolved attendance discrepancies accurately and urgently, supporting accurate recordkeeping and reporting.
Managed high volumes of incoming communications related to student attendance, including phone calls, emails, and in-person inquiries.
Coordinated early dismissals by verifying parent requests and facilitating the timely release of students from class.
Supported enforcement of district attendance policies and state-mandated compulsory education laws, promoting student accountability and compliance.
CYPRESS FAIRBANKS ISD, ADAM ELEMENTARY SCHOOL
Houston, TX
SPECIAL OPPORTUNITY SCHOOL PROGRAM, PARAPROFESSIONAL 08/2009 to 06/2015
Supervised students in classrooms and common areas to ensure safety, reinforce behavioral expectations, and support instructional activities.
Collaborated with lead teachers to implement evidence-based behavior intervention programs while maintaining high academic and behavioral standards.
Applied a range of strategies and tools to provide direct behavioral support tailored to individual student needs.
Built strong, trust-based relationships with students, fostering emotional security and a positive sense of belonging within the school community.
Responded to behavioral crises with calm, effective interventions to ensure the safety and well-being of students and staff.
CYPRESS FAIRBANKS ISD, DOROTHY CARLTON CENTER
Cypress, TX
LIFE SKILLS PARAPROFESSIONAL 08/2004 to 05/2009
Maintained strict confidentiality of student records and documentation in compliance with FERPA guidelines.
Created and maintained data collection sheets and conducted daily tracking of student behavior and progress.
Filed and organized student records, ensuring timely updates and secure information handling.
Prepared and organized daily lesson materials in collaboration with teaching staff.
Assisted in compiling financial records and assembling deposits for the Commercial Foods program.
BURR COMPUTER ENVIRONMENTS
Houston, TX
RECEPTIONIST/SECRETARY 01/2004 to 08/2004
Operated a multi-line phone system to promptly and courteously greet callers, direct inquiries, and provide information.
Composed and proofread professional correspondence, including memos, letters, and emails.
Performed a variety of clerical tasks such as data entry, photocopying, scanning, and faxing to support daily office operations and maintain efficiency.
Tracked project expenses and prepared detailed reimbursement statements for client billing.
Scheduled and confirmed appointments, maintained up-to-date client records, and communicated effectively to support client service and retention.
PARROT-ICE DRINK PRODUCTS OF AMERICA
Houston, TX
EXECUTIVE ASSISTANT 02/2002 to 09/2002
Managed executive calendars by scheduling meetings, coordinating travel, and optimizing daily workflows to enhance productivity.
Maintained confidentiality while handling sensitive information with discretion.
Processed travel expenses and reimbursements for senior leadership, ensuring accuracy and timely submission.
Acted as a liaison between departments, fostering clear and efficient internal communication across teams.
Maintained and updated spreadsheets and databases to track performance metrics and sales data for reporting purposes.
Drafted professional correspondence—including memos, letters, and emails—to ensure clarity, consistency, and timely delivery.
COMPAQ COMPUTER CORPORATION
Houston, TX
ADMINISTRATIVE ASSISTANT 10/2000 to 02/2002
Provide administrative support to three Directors and their respective teams in the Commercial PC Group within this leading computer company.
Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
Optimized calendar management for executives.
Boosted team productivity by managing communication channels and ensuring timely responses to inquiries.
Managed expense reports for executive staff members.
Assisted in preparing financial reports, gathering data that contributed to budgeting accuracy.
Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness
LAW ENGINEERING & ENVIRONMENTAL SERVICES, INC.
Houston, TX
MARKETING COORDINATOR 01/1999 to 10/2000
Gained extensive knowledge of industry standards and best practices through regular professional development workshops and training.
Ensured timely delivery of proposals by effectively managing deadlines and prioritizing tasks.
Coordinated efforts between sales, marketing, technical teams, and legal departments to create cohesive and compelling proposals.
Evaluated post-submission feedback from clients to identify areas for improvement in future proposals, continuously refining our approach for greater success.
Streamlined communication among team members by organizing regular check-in meetings throughout the bid process.
Maintained accurate records of all submitted proposals, allowing for easy retrieval and reference in future bids.
Managed multiple concurrent proposals while adhering to strict deadlines, ensuring prompt submission without sacrificing quality.
EXECUTIVE ASSISTANT 10/1991 to 01/1999
Managed executive calendars, scheduling meetings and appointments, and coordinating travel arrangements to optimize time.
Managed the processing of expenses and reimbursements for executives and their corresponding team members.
Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
Answered a high volume of phone calls and email inquiries.
Proactively identified areas requiring attention or improvement, aligning priorities effectively with executive preferences.
Facilitated training and onboarding for incoming office staff.
Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness.
EDUCATION
MARKETING
Houston Community College, Houston, TX
27 Hours earned
MARKETING
North Harris Montgomery County Community College, Houston, TX
27 Hours earned
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