C-level Communications and Visibility Consultant

Victoria Wolfram, Marketing Communications Manager

Charlotte, USA, 704-***-****, ********@*************.***, http://www.linkedin.com/in/victoria- wolfram-4-comstrategy

SUMMARY Dynamic Marketing Communications Manager with over 15 years of experience in strategic communication, executive visibility, and media relations. Proven track record of increasing earned media placements by 60% and spearheading omni-channel communication strategies for Fortune 500 companies. Recognized as Most Valuable Player for outstanding contributions in previous roles. Passionate about leveraging data-informed marketing and innovative storytelling to enhance engagement and drive growth, primed to deliver impactful results for the organization.

WORK EXPERIENCE

04/2023 – 03/2025 Executive Communications and Visibility Advisor, Avantor Sciences

Charlotte, USA

Provided executive communications support for the CEO. Devised and implemented the company’s first omni-channel CEO communications and visibility strategy for a Fortune 500 life sciences organization.

Instituted the inaugural enterprise-wide town halls, strategic change and transformation intranet site, and content, alongside site visits and employee engagement planning for the CEO.

Pioneered organizational transformation and change communications initiatives.

Resulted in elevated engagement levels across all platforms, reflected in highly positive associate sentiment measurements.

12/2021 – 03/2023 Founder/President, The Accredo Agency, LLC Charlotte, USA Delivered data-informed marketing and communications solutions aimed at measurable growth.

Conducted media and speaker training for Fortune 100 financial services leaders.

Supported communication strategy and campaigns for organizations across various industries, including industrial/manufacturing, financial services, retirement, e-learning, and life sciences. 01/2010 – 12/2021 Sr. Director, Communications & Operations, TIAA Charlotte, USA Engineered comprehensive strategic internal and external communications program planning, execution, and measurement.

Provided direct support for the head of Field Consulting Group, including internal and external visibility initiatives along with Tier-1 business and trade publication earned media placements.

Championed media training and communication strategies for leaders and speakers.

Established a speakers’ bureau of subject matter experts available for proactive and reactive thought leadership media, industry influencer, and association visibility opportunities.

Facilitated specialized educational workshops for selected financial consultants, tailored to segmented groups (women, Spanish-speaking, medical staff at hospitals, etc.), addressing their specific concerns and preferred content delivery.

Implemented omnichannel storytelling to enhance client and associate engagement.

Engaged higher education clients through strategic webinars, providing value, resources, and guidance during the COVID pandemic. Promoted from Director to Sr. Director and acknowledged as Most Valuable Player, along with other recognition for outstanding contributions. 01/2006 – 12/2009 Vice President, Corporate Communications, Wells Fargo

(formerly Wachovia Bank, NA)

Charlotte, USA

Spearheaded global internal and media strategies for Corporate Investment Bank business units.

Cultivated proactive relationships with Tier 1 business and trade media, yielding a 60% increase in earned placements during the first year. Navigated crisis media relations amid significant regulatory and legal challenges, necessitating effective background conversations and complex messaging management.

Provided comprehensive C-level executive communication and visibility support.

Created a speakers’ bureau of subject matter experts, equipping them with media training to position as thought leaders.

Managed communications through the 2008 recession and the Wachovia/Wells Fargo merger.

Promoted from AVP to VP and received the Most Valuable Partner Award by the Treasury Services division.

01/1995 – 01/2006 Global Marketing Communications Manager, IBM

White Plains/Charlotte, USA

Initiated career as an entry-level Communications Specialist, eventually advancing to local media spokesperson and other senior roles. Oversaw global communications strategy supporting a multi-billion-dollar industry, encompassing diverse cultures and countries. Directed a global team of marketing professionals and agency resources. Formulated and executed executive communications strategy for internal and external audiences on an international scale.

Provided ongoing media training for top executives in preparation for media interactions.

Utilized IBM marketing methodology to conduct messaging workshops and develop differentiated solutions, leveraging the strength of the IBM brand globally.

Led a creative team responsible for marketing tactics supporting business objectives, including white papers, executive/strategic multimedia presentations, online content, analyst presentations, and media communications.

Oversaw branding of offerings, product positioning, and competitive messaging.

Managed marketing mix elements, including media relations, analyst relations, business partner communication, co-branding efforts, events management, and marketing communications.

Conceived and planned new product announcement communications support.

EDUCATION

1996 – 1998 Queens University of Charlotte

MBA

Charlotte, USA

1988 – 1991 University of Georgia

BA, Journalism

Athens, USA

SKILLS Strategic Marketing Communications Strategy Change Management Media Relations

Crisis Communication Executive Communication

Training and Development Branding and Positioning

Leadership Collaboration

Audience Engagement Thought Leadership

Creative Problem-Solving Analytics and Measurement High Performing Team Cultivation Public Speaking

Enterprise Design Thinking Consultative Sales

Stakeholder Management Project Management

Messaging Development Executive Communication

Communication Strategies Content Development

Writing Skills Editing Skills

Collaboration Performance Monitoring

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