Sales Manager Business Development

Ronald J. Berti

Orlando FL *****

Cell: 408-***-****

********@**********.***

United States Air Force Veteran

Qualification Summary:

Over 25 years in high technology product marketing, personal selling, sales management, and business development and 3 years in various sorts of insurance sales and remote selling

Effective presenter to individuals and groups

Healthy, fit, well groomed personality

High energy level, self-motivation, sense of humor, ability to accept delegation and to delegate, commitment to integrity in relationships

Tech Career Experience:

Daitron Inc. East Coast Regional Manager

Managed east coast distribution channel for machine vision cameras, lenses, lighting solutions, and low noise power supplies. Grew business 30% in tough years.

Initiated Hoover’s/SIC search to expand customer base –thousands of accounts, email and phone campaign

Pixim (Sony), North American Regional Sales Manager

Maintained and increased momentum at key strategic accounts in surveillance industry, ensuring successful launches by two of the biggest suppliers in the industry.

Managed territorial revenues, expanded customer base, exploited older technology solutions to increase revenue streams throughout North America.

Attended regional shows to pursue new markets, trained distributors around the country to maximize channel revenues.

Grew revenues by 20% year-over-year for mature product line.

Mobilygen (Maxim), Director of Sales, North America, Europe and Korea

Grew territorial revenues from close to zero to $550K per month, almost exclusively at name-brand accounts and at 55%+ margins.

Won designs for subsequent revenues (pending successful developments) totaling approximately $16M, almost exclusively at top tier accounts in security and surveillance markets.

Provided customer references to VCs as special assignment during VC funding rounds.

Developed multiple partnership relationships with third-party design shops and complimentary semiconductor companies to enhance the ease-of-use factor in securing new design wins.

Prior Tech Employment History:

WISchip, Director, Sales & Support, North America

Vweb Corporation, Director, North American and European Sales

Sigma Designs, Director, Western Sales

Standard Microsystems Corporation (SMC), Western Area Sales Manager

Cirrus Logic, NW Regional Sales Manager

Insurance/Remote/Other Career Experience

Globe Life/American Income, Licensed Agent

Individual agent selling life insurance 100% virtually to union members

Health Markets, Licensed Agent

Sold health, life and supplemental insurance products to individuals and small businesses

DJM, Inside Sales Coordinator

Set appointments remotely for sales people under contract to telecom giant Unify

Used home brew CRM, beat quota 90% of weeks

Arrowhead Sales & Marketing, President

Represented 3 manufacturers, developing opportunities in New England for Teradek, (video encoders), Elliptical Mobile Solutions (self-cooled data center racks) and IP Video Systems (zero latency AV codecs).

Technical Skills:

Remote collaboration apps: Zoom, GroupMe, Discord

Document Management apps: Microsoft 365, Google Workspace

Education:

BA Philosophy, University of Massachusetts. Minor in Econmics.

Grad work in Economics, SJSU.

undergraduate classes in electronics and semiconductor processing, Foothill and DeAnza Colleges.

Graduate, The Sales Training, Hecht & Associates.

Graduate, Sales Professional's Course, Hecht & Associates.

Getting to Yes, Wilson Learning.

ISO9000 internal auditor.

Competent Toastmaster.

Currently enrolled in 7th Level/NEPQ sales training (12 months program)

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