Creative Director

Laura Maaske, MSC.BMC

Senior Medical Illustrator

*****@**********.*** • 262-***-****

LinkedIn • Racine, WI 53402

Accomplished professional with extensive experience in medical and scientific visual communication, translating complex scientific and pharmaceutical concepts into compelling visual narratives. Known for developing high-quality visuals and digital content and driving creative strategy for impactful pharmaceutical campaigns leveraging Adobe Creative Suite and PowerPoint. Proven track record of shaping brand identity, nurturing client relationships, and maximizing engagement through innovative social media strategies. Adept at leading and collaborating with cross-functional teams to secure business growth. Skilled in medical visualization, scientific storytelling, journal cover design, and health app development with focus on integrating new technologies and staying current with industry trends to meet evolving client needs.

Areas of Expertise

• Medical Device Visualization

• Website Design & Maintenance

• Social Media Marketing

• Visual Communication

• Project Management

• Regulatory Compliance

• Team Leadership & Mentorship

• Medical Illustration & Animation

• Client Relationship Management

Professional Experience

Medimagery - Laura Maaske LLC, Racine, WI

Principal

Sept 1997 - Present

Design and deliver high-impact medical and scientific illustrations and animations to enhance visual communication strategies using Adobe Creative Suite and Microsoft Office tools. Maintain cutting-edge technical skills through ongoing coursework in front-end development and interactive media, positioning for innovative contributions in health communication and app development.

● Contributed to development of health education applications, applying proficiency in HTML5, JavaScript, and digital communication to support interactive learning and continuing medical education (CME) initiatives.

● Executed targeted social media marketing campaigns and led end-to-end website design, development, and maintenance, driving audience engagement and brand visibility.

● Demonstrated entrepreneurial initiative by managing diverse client projects across healthcare sectors, including academic, biotech, and pharmaceutical industries.

Merck Pharmaceutical MSD, Kenilworth, NJ

Senior Medical Illustrator

2017 — Present

Offer concept-driven journal cover designs monthly, transforming Merck’s cutting-edge research into compelling visuals that support global scientific communication efforts. Apply advanced expertise in Adobe Creative Suite and MS Office (PowerPoint, Teams) to create visually cohesive, scientifically accurate presentations tailored to physicians, researchers, and stakeholders.

● Elevated clarity and impact of complex pharmaceutical data by devising journal covers, mechanism-of-action (MoA) illustrations, and scientific visuals in collaboration with cross-functional teams.

● Served as Merck’s sole in-house medical illustrator, producing high-visibility visual content, including illustrations for Keytruda, flagship immunotherapy contributing over $29.5B in revenue through 2024.

● Gained deep, practical insight into pharmaceutical marketing and scientific storytelling, while supporting Merck through MCS, strategic communications agency managing $7M annually to translate discovery into impactful physician education materials.

MedMonthly Magazine, Raleigh-Durham, NC

Creative Director & Medical Writer

2012 — 2014

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Directed visual and editorial design of medical technology magazine, overseeing content strategy and layout to ensure brand consistency and maximize reader engagement. Boosted publication aesthetics as well as drove visual storytelling by leveraging Adobe Creative Suite.

● Attained measurable increase in readership by researching, writing, and visually interpreting emerging digital health innovations, while acting in multifaceted roles as creative director, medical technology journalist, and illustrator.

● Crafted and delivered dynamic presentations in Microsoft PowerPoint to support editorial pitches and strategic initiatives, leading to improved stakeholder communication and increased audience satisfaction. Volunteer Experience

Volunteer Scientific Illustrator, International Museum of Surgical Science, Chicago, IL (2013 – 2015)

● Provided high-impact scientific illustrations through live, on-site artwork, enhancing public engagement and educational impact for museum visitors.

● Facilitated institutional learning objectives and broadened outreach initiatives by producing anatomically accurate and visually compelling medical illustrations using Adobe Creative Suite. Community Involvement

Board Member and Chair, Accessions and Acquisitions Committee, Board of Directors, Racine Art Museum, WI (2019 – Present)

● Played instrumental role in shaping strategic vision of Racine Art Museum, including supporting institution through major leadership transition and expanding permanent collection by average of 20 works per month.

● Contributed across key operational areas, including financial oversight, social media outreach, marketing, archival management, and art preservation.

Education

Master of Science in Biomedical Communications University of Toronto, Toronto, CA (2012 – 2014) Degree in Web Design and JavaScript Coding University of Wisconsin – Parkside, Madison, WI Degree Student, Fine Art Toronto School of Art, Toronto, CA Bachelor of Science in Zoology University of Wisconsin, Madison, WI Honors & Awards

Keith L. Moore Award, Honorable Mention, University of Toronto Medical School Vesalius Trust Grant, University of Toronto Medical School Mary L. Cassidy Scholarship, University of Toronto, Faculty of Medicine Page 2 2

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