Project Management Content Marketing

Chanel A. Lee

*** ******* **** ******* **

Smyrna, Georgia 30082

+1-404-***-**** ************@*****.***

SUMMARY

Experienced content marketing professional adept at crafting compelling brand and product narratives for digital and print. Proven collaborator with cross-functional teams to drive SEO-focused content strategies and high-performing email campaigns. Recognized for revitalizing content and delivering measurable engagement across diverse B2B and healthcare initiatives. RELEVANT TECHNICAL SKILLS

• Productivity & Communication: Microsoft Office, Zoom, Microsoft Teams

• Content Management & Web: WordPress, Drupal

• Project Management & Collaboration: SmartSheet, Trello, ClickUp, ServiceNow, Asana, Project Management Tools, Freelancer Management

• Writing & Marketing: AP Style, Social Chorus, Brand Storytelling, Copywriting, Email Campaigns, SEO Principles

• Digital Analytics & Design: InDesign, Adobe Photoshop, Adobe Illustrator, Adobe, Canva, Google Analytics

• Industry Expertise: Healthcare Experience

WORK EXPERIENCE

GlobalLogic Apr 2024 - Present

Copywriter/Content Engineering Analyst Atlanta, Georgia

• Collaborated with a Fortune Tech 10 client on research, artificial intelligence, and copywriting projects, ensuring content clarity and precision for complex LLM implementations.

• Delivered high-quality project data on tight deadlines while aligning content with strategic technological narratives.

• Incorporated feedback across multiple projects to enhance messaging and accuracy in advanced AI and NLP initiatives.

• Ensured content accuracy and maintained refined copy for projects involving artificial intelligence and large language models.

• Communicated effectively with project managers, team leadership, and stakeholders to prioritize deadlines and streamline content delivery.

• Adapted swiftly to evolving project guidelines and policies while maintaining content consistency.

• Analyzed and refined user prompts and queries to support effective AI and machine learning model training.

• Optimized user queries to enhance functionality and performance in AI-driven projects. WebMD Oct 2023 - Feb 2024

Health Editor Atlanta, Georgia

• Edited and assigned long-form health content for sponsored custom projects, ensuring engagement with diverse patient and consumer audiences.

• Managed cross-functional content development processes with an emphasis on clear, customer-centric messaging that aligns with brand storytelling.

• Refined blog posts to educate audiences about managing health conditions, aligning narratives with strategic marketing initiatives.

• Maintained content accuracy, quality, and clarity across all health communications.

• Coordinated with project managers, editorial leadership, medical reviewers, and design stakeholders to meet aggressive deadlines.

• Managed a team of freelance writers to ensure timely content delivery and compliance with sponsor guidelines.

• Streamlined editorial workflows using Workfront to ensure consistency and efficiency.

• Translated complex medical information into accessible language for broader audience appeal. Southern Company Gas Feb 2023 - Oct 2023

Customer Communication Coordinator Atlanta, Georgia

• Developed and executed external communications to enhance customer messaging, supplier diversity, sustainability, and pipeline safety, aligning brand storytelling with business objectives.

• Reviewed and approved copy for company newsletters to ensure consistency and engagement across marketing campaigns.

• Managed integrated communications projects spanning field services, copywriting, and customer service, collaborating with cross-functional teams.

• Assisted in creating content for social media channels, ensuring messaging consistency across digital platforms.

• Produced video scripts and revitalized website copy to support cohesive brand narratives and product positioning. Relay Payments Jun 2022 - Nov 2022

Senior Content Writer and Copywriter Atlanta, Georgia

• Conducted research, wrote, edited, and proofread digital content, including blog posts, thought leadership pieces, and gated landing pages targeting key stakeholders.

• Coordinated with designers and subject matter experts to align marketing projects with strategic content initiatives.

• Managed content updates via Asana and Google Docs, ensuring a structured content lifecycle that supported email campaign management and content strategy.

Fire Bee Jan 2022 - Jun 2022

Copywriter and Public Relations Strategist Atlanta, Georgia

• Researched, wrote, and edited SEO-optimized content for agency clients, ensuring that messaging resonated with target audiences.

• Crafted and reviewed press releases to support strategic public relations campaigns.

• Assisted in managing media relations to elevate client brand presence and outreach.

• Collaborated with marketing clients to develop comprehensive content campaigns and story-driven narratives.

• Created and maintained social media content calendars, integrating brand voice across multiple channels.

• Coordinated with clients and media professionals to extend campaign reach and drive engagement.

• Managed projects and updated copy using Excel and Microsoft Teams. United Parcel Service Apr 2021 - Dec 2021

Copywriter and Content Strategist Atlanta, Georgia

• Researched, developed, and refined copy for the UPS human resources website to enhance internal brand storytelling.

• Crafted clear and compelling copy for the employee experience portal, ensuring consistency with overall content strategy.

• Collaborated with creative professionals to build engaging campaigns and digital content.

• Sourced and integrated visual assets to complement written content and reinforce messaging.

• Worked collaboratively on global human resources content, including landing pages, detailed articles, and virtual assistant queries.

• Managed content updates and lifecycle using Excel and Microsoft Teams. Hypepotamus Oct 2019 - May 2020

Editor in Chief Atlanta, Georgia

• Developed and executed strategic editorial content and business initiatives, enhancing brand visibility and engagement.

• Managed and coordinated a team of editorial staff, freelance writers, and contributors to produce high-quality content.

• Evaluated and approved contributor columns, ensuring alignment with brand messaging and content strategy.

• Edited and published all website copy, maintaining consistency and quality across digital platforms.

• Curated, edited, and distributed newsletters to subscribers, driving audience engagement and retention.

• Authored articles on technology startups, showcasing industry insights and trends in the Southeast region.

• Oversaw and approved social media content, enhancing brand presence and audience interaction.

• Edited and approved content for featured events, aligning with overall marketing objectives.

• Developed content strategy plans informed by Google Analytics, optimizing content performance and audience reach. RentPath Dec 2018 - Jul 2019

B2B Copywriter Atlanta, Georgia

• Directed strategic editorial decisions on content and event partnerships to drive business engagement.

• Assigned, curated, and edited content produced by internal teams and freelance contributors, ensuring alignment with brand narratives.

• Curated and published newsletters that connected with targeted business audiences.

• Authored technology startup articles and approved social media and event-related copy to bolster brand positioning.

• Developed content strategy plans driven by Google Analytics insights, enhancing SEO and digital reach.

• Crafted and refined email marketing content for campaigns targeting key industry stakeholders.

• Produced targeted marketing collateral for product websites and landing pages to support lead generation.

• Tested digital assets including websites, landing pages, and emails to optimize user experience and campaign performance. Centers for Disease Control and Prevention (CDC) Mar 2018 - Sep 2018 Writer/Editor, Issues Management, Analysis and Coordination Division, Office of Chief of Staff (Contract) Atlanta, Georgia

• Drafted and edited correspondence on behalf of the CDC Director, agency leadership, and the HHS Secretary, ensuring precise and audience-sensitive messaging.

• Tracked and managed correspondence via Excel and content management systems to maintain consistent communication flow.

• Provided editorial support and revised a range of documents including scientific, administrative, and general information materials.

• Ensured adherence to style, accuracy, and clarity through rigorous editing and reorganization of content.

• Reviewed materials for technical and scientific accuracy and completeness of graphic and tabular data.

• Recommended editorial modifications to align materials with organizational objectives.

• Utilized plain language principles to restructure communications for enhanced target audience comprehension.

• Developed local instructions for implementing editorial guidelines and managed project planning systems. WebMD Mar 2017 - Jan 2018

Copy Editor (Contract) Atlanta, Georgia

• Copy edited Q&A sections derived from WebMD articles to optimize content for smart assistants like Siri and Alexa.

• Adapted copy to align with WebMD’s tone, style, and AP Style standards.

• Managed and updated editorial content efficiently using SharePoint. Crain Communications Sep 2015 - May 2017

Regional Correspondent Atlanta, Georgia

• Crafted daily business newsletters covering local news and the biotechnology vertical, tailoring content for high engagement.

• Conducted interviews with local business leaders to develop enterprise articles and a weekly column.

• Curated and edited story ideas and photographic content for daily newsletters using the PublishThis content publishing system.

• Maintained strict adherence to AP Style and editorial standards in all communications. Freelance Writer and Editor Oct 2012 - May 2015

Editorial Content Manager and Strategist Atlanta, Georgia

• Developed, wrote, and managed diverse digital content for clients including Sharecare, Turner Broadcasting, and YMCA, aligning with SEO and content strategy.

• Produced and edited articles, blog posts, and social media content using content management systems such as WordPress and Blogger.

• Ensured content formatted adherently to client style guidelines while managing overall content lifecycle.

• Updated and scheduled homepage content, maintaining rigorous timelines and digital campaign support.

• Edited visual media using Photoshop Elements to optimize imagery for both print and digital platforms.

• Supported social media initiatives by developing engaging content for Facebook, Twitter, and Instagram. HowStuffWorks.com Jun 2008 - Oct 2012

Editor Atlanta, Georgia

• Led a team of seven writers to produce diverse content across Science, Money, Technology, Health, and Culture channels.

• Edited articles, lists, and quizzes ensuring content met stringent editorial standards and AP Style guidelines.

• Commissioned supplementary multimedia content including videos, graphics, and animations to enhance written narratives.

• Managed the Money channel’s content pipeline, using performance insights to drive page views and unique visitor metrics.

• Curated image galleries and social media content to amplify reach and engagement across digital platforms. Peter Jennings Project 2008 - Feb 2010

Journalist Fellow Philadelphia, Pennsylvania

• Selected as one of 30 journalists nationwide to explore the nexus between journalism and Constitutional law.

• Engaged with legal scholars and industry leaders through seminars and panel discussions examining Constitutional issues and healthcare rights.

• Wrote thoughtful articles and blog posts exploring Constitutional rights and healthcare accessibility, enhancing public discourse. Black Enterprise 2007 - 2008

Researcher New York, New York

• Verified factual accuracy in print articles and features using both primary and secondary research sources.

• Authored magazine articles as needed and provided editorial revisions to meet high journalistic standards. Time Inc. Content Solutions 2006 - 2006

Researcher New York, New York

• Confirmed the factual accuracy of content for print articles, online materials, and marketing assets using primary and secondary research.

• Managed consent processes for source materials ahead of publication to ensure compliance with legal and ethical standards. The Village Voice 2002 - 2006

Assistant Editor New York, New York

• Verified accuracy in factual reporting through diligent use of primary and secondary research tools, including Lexis-Nexis.

• Contributed original story ideas and produced feature reports for the CityState section, ensuring compelling narrative delivery.

• Assumed responsibilities of research chief as needed, supporting comprehensive editorial efforts. The Village Voice 2001 - 2006

Writing Fellow New York, New York

• Researched, suggested, and reported compelling stories for the CityState section, enhancing community engagement.

• Collaborated with writers and editors by providing additional research and reporting support to enrich published content. Essence Magazine 2000 - 2001

Assistant Research Editor New York, New York

• Verified factual accuracy of health, lifestyle, and career features prior to publication using robust research methodologies.

• Conducted original research and reporting to support writers and bolstered content quality.

• Assisted in formulating research guidelines and managed administrative tasks to streamline editorial processes. ESPN: The Magazine 2000

Assistant Research Editor New York, New York

• Ensured factual accuracy of shorter features and front-of-book items through meticulous verification processes.

• Provided comprehensive research support and editorial assistance to enhance content clarity and quality. EDUCATION

University of Virginia, College of Arts and Sciences B.A., English Language and Literature

Syracuse University, Newhouse School of Public Communications M.S., Magazine Journalism

AWARDS AND FELLOWSHIPS

• First Place, Feature Writing, New York Association of Black Journalists, 2003.: "Homos 101: Premier Black College is a Study in Anti-Gay Discrimination," The Village Voice, August 13-19, 2003.

• Peter Jennings Project for Journalists and the Constitution.: 2010 Peter Jennings Fellow. National Constitution Center, Philadel- phia, Penn.

• Discovery Communications: STELLAR Award, Discovery Communications. 2010.

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