Vice President Retail Sales

Mark Damato

Senior Sales & Marketing Executive

Address Dallas/Fort Worth, Texas 76008

Phone 817-***-****

E-mail ************@*****.***

Senior Executive with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.

Websites, Portfolios, Profiles

linkedin.com/in/mark-damato-396b273

Skills

Retail Sales

Multi-unit Retail Store Management

Call Center

Experiential marketing

B2B and B2C sales

Insurance and financial services

Business Development

Entrepreneur/business ownership

MIssion and Vision

Portfolio Management

Client Relationship Building

Media Relations

Work History

May 2012 - Current

Division Vice President - Sales

ALLSTATE INSURANCE, U.S.A.

Promoted to Division Vice President in December 2019

Provide leadership and development to Division sales organization generating over $300 million in sales revenue annually

Leading an organization of 300 business units, 39 field managers and 800+ field sales agents across 9 states

Change leader driving process and productivity improvements through product launches, system enhancements, marketing campaigns, operational efficiencies and compensation plan optimization

Inbound/outbound phone sales campaign development and management.

Jan 2011 - Mar 2012

Area Director - Marketing and Retail Sales Development

NOVARTIS PHARMACEUTICAL

Account relationship management implementing Sales Activation programs (Wal-Mart, Target, Sam's Club, Costco, BJ's, K-Mart, Walgreen's, Rite-Aid, CVS, Kroger, Albertsons, Super Valu, HEB, Publix, Winn Dixie)

Retail Broker management (Crossmark, Advantage, Acosta) coordinating efforts and strategy of 800 field reps

Directed national Brand Ambassador, merchandising and field marketing team across 20,000 retail venues impacting a business of $800 million in OTC packaged goods with major brands Excedrin, Prevacid, Theraflu, Triaminic, Lamisil, Maalox, Benefiber, Gas-X, Bufferin, Keri lotion, Alcon Eye Care products and Private Label

Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations.

Jun 2009 - Jan 2012

COO

SCOOP ME COFFEE HOUSE

Business owner

Created and opened Boutique coffee house in Texas

Profitable in year 1

Business sold to celebrity owner in 2012.

Analyzed industry trends and tracked competitor activities to inform decision making.

Aug 2005 - Oct 2010

Director - Marketing and Retail Sales

Hill's Pet Nutrition Inc., A Division Of Colgate-Palmolive

Managed major account relationships (Wal-Mart, Petsmart, Petco, Tractor Supply)

Developed and led a national field Brand Ambassador and Sales Demonstrator program executing 1,000,000 consumer interactions per year

Team executed 60,000 sales shifts annually across 48 states and 5,000 retail venues

Program increased average venue sales by 19% and managed program expense budget of $19 million

Retail Broker management (The Marketing Arm/USMP, ServiceMax, F&F Instore Services, Armstrong, Wheatbelt, Southland, CLA) coordinating efforts and strategy for 700 field reps.

Facilitated cross-functional collaboration for improved decision-making processes within the organization.

Established departmental performance goals and provided feedback for underperforming areas.

Jan 2002 - Aug 2005

Regional Director - Retail Stores (multi-unit)

SPRINT NEXTEL

Multi-unit executive management of 250+ retail store locations.

Introduced advanced data analytics tools for informed decision-making based on accurate insights from diverse sources of information.

Optimized inventory management processes, balancing stock levels with demand forecasts for reduced carrying costs and improved cash flow management.

Collaborated with cross-functional teams to develop new products and services, meeting customer demands while driving revenue growth.

Spearheaded expansion into new territories, conducting thorough market research to identify opportunities and devise entry strategies.

Served as a mentor to emerging leaders, sharing knowledge and expertise while fostering an environment of continuous learning and growth.

Jan 2001 - Jan 2002

Director - Retail Sales Channels (Retail Stores, National Accounts/Distributors, B to B)

AT&T WIRELESS

Multi-unit retail store management

200 stores across 13 states and Puerto Rico

Managed national Indirect Big Box account relationships for wireless product and service offerings at Best Buy, Circuit City, Radio Shack, Staples and Office Max

Directed and lead regional in-store Demonstrator and brand activation programs: 300 stores, 30,000 shifts per year, 300+ reps, 600k shopper interactions/year

Supervised addition of over 1,000 retail distribution partners in U.S

Directed Business to Business sales channel driving sales, creating sales comp programs and overall channel strategy.

Education

Bachelor of Science Degree - Finance

SAINT JOSEPH'S UNIVERSITY - Philadelphia, PA

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