Global Procurement Marketing Manager

Roel Roy Garcia

C 479-***-**** Summary

Extensive Fresh Buying experience including Deli, Commercial Bread, Bakery, Café, produce Fresh Meat/Seafood and Floral over 30 years buying experience.

Improved instock % as a Deli replenisher for Super Centers total 3 years.

Global Procurement Food buyer for Mexico, Japan, Brazil, South Korea, and Germany.

Extensive Strategy planning, Project management, PnL management and Food Marketing experience. Utilizing Seasonal Sales and calendar events and modular planning to increase sales and profit for Sam’s/Mas Club.

Building food items in system experience, knowledge of replenishment systems and company Host Systems. Knowledge of Retail Link, Excel and Host. Working with Hispanic items to increase sales.

Supplier relations and Supplier Strategy experience.

Experience in working with Cross functional fresh teams.

Knowledge of working with Company Playbooks and Seasonal buys.

Knowledge of Food Exports, Logistics, packaging, Country labeling and item line reviews. Training and developing associates for fresh and grocery business, compliance, SOP’s and Ethics

Product Connections 2019 - 2023

Marketing Manager- Worked with Sams Club Suppliers to increase brand awareness, digital analysis and increase sales. I also interacted with Sams Club Buyers to help Suppliers inrease Sales and Brand presence . My Sales were over 17 million in marketing Supplier support year ending.2023.

Work with Suppliers for Marketing Events at Sams Cubs and Puerto Rico.

Increased sales by double digits .year ending 2023 .

Experience

Fuel Compliance and environmental Manager (2013 to 2018)

Sams Club Home office, I represent 12 states for fuel compliance. I work closely with associates and State regulators to keep ou7r fuel stations in compliance with State regulations and Federal laws and also work with Weights and Measures for Dispenser Calibrations compliance. Also work with Third Party suppliers for Yearly fuel site testing, dispenser calibration and Monthly DO inspections for fuel sites.

Fresh Buyer (2006 to 2013)

Fresh Category buyer for Concept Club (MAS Club) of Houston Texas

Buyer for Fresh Bakery, Produce, Deli, Café, Fresh Meat seasonal Produce and Floral Created Menus and SOP’s for café, Bakery and Tortilla Shop also worked cost sheets for Meat dept. also created layouts for Produce, fresh meat and Seafood, also with extensive product cuttings to develop new product sales.

I also built Strategy’s and marketing calendar events for all fresh and associate hands on training at club level, also developed Hispanic Produce items with 3rd party suppliers. Also procured Mexican Deli Branded lunch meats from Mexico.

Carnival Foods Stores (Feb 2006 to Oct 2006)

Regional Fresh Manager for 18 Carnival Food stores in Dallas Texas.

Maintained a high level of Fresh execution, also trained associates on building sales, and training fresh team on sales, Profit and PnL awareness, worked on Compliance and fresh Standards for fresh team.

Wal-Mart Global Procurement (Sept 2003 to 2006)

Worked with Mexico, Japan, Brazil South Korea and Germany Buyers, on procuring Product for our Stores in these countries. Helped build sales and comps for these countries. I also worked on Country laws, Country labeling, and getting product to country from port to port.

Wal-Mart Replenishment (2001 to 2003)

I Replenished Fresh Deli and Deli Wall for Walmart Super Centers and NHM. Also replenished Beef and Pork Offal’s for fresh Meat operations. I worked with Category buyer in building and tracking items in our Wal-Mart Systems. Keeping track of instock and working with suppliers to make sure our PO’s were delivered weekly to our DC’s. I always maintained a high level of instock % at our Stores DC.

Sams Club Fresh Merchandiser (July 1999 to 2001)

I did extensive training and improved item assortment for my region. Also increase profit and sales in our Departments with Meat department leading the way in net profit for our region and produce coming in second in net profit, bakery in third and café in 4th. I also created playbook for our fresh departments at Sam’s Clubs.

Wal-Mart Super Center Buyer Mexico City (1997 to June 1999)

Buyer for Meat Department frozen items and imported them from the US. Also Poultry buyer covering half of the Country.

I also designed the first Susi Bar for one of our first cocktail bar. Improved Meat sales and increased truckloads of imported heat and eat items for Walmart Super Center sales.

Sams Club Laredo Texas (1992 to 1997)

Joined Sams Club as the first Meat Manager in Laredo Texas and introduced different Hispanic items and fresh Meat Cuts for the Club. I also trained as the Membership manager, Receiving Manager and Grocery manager. Learning all of these departments, helped in training new associates and worked alongside all of the associates to build a great team.

Education 2012

Notre Dame Mendoza business School on line classes, studies on Team developing, leading teams and Business leadership, achieved Certificates and College credit hours. Lean Six Sigma

Technical Degree Diploma in Meat Cutting, Culinary fresh meats, and Meat Business Toledo Ohio

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