Marketing Executive

Joseph G. Kromer

Cincinnati, OH 513-***-**** ***********@*****.*** linkedin.com/in/josephkromer MARKETING EXECUTIVE

Innovative and results-driven marketing executive with 30+ years of experience delivering impactful brand strategies, integrated campaigns, and cross-functional leadership in both B2B and DTC environments. Expertise spans brand development, product innovation, team leadership, and customer-centric growth strategies. Proven track record of driving revenue, brand awareness, and market share across CPG, retail, healthcare, and logistics industries. CORE COMPETENCIES

● Strategic Brand Management

● Omnichannel Marketing

● B2B and DTC Marketing Strategy

● Team Development &

Cross-Functional Leadership

● Integrated Campaign Execution

● Field & Shopper Marketing

● Product Innovation & Launch

● Consumer Insights & Data-Driven

Strategy

● Budget Management

PROFESSIONAL EXPERIENCE

Givaudan – Cincinnati, OH

Senior Field Marketing Manager Aug 2022 – May 2025

● Supported major CPG accounts with tailored marketing programs and custom solutions

● Collaborated across technical and commercial teams into selling conversations that strengthened customer partnerships and accelerated decision-making

● Developed $25M+ pipeline by producing high-impact presentations with consumer insights, demos, and data that aligned flavor innovation with market trends and customer needs

● Created and executed promotions and go-to-market strategies leveraging culinary storytelling and sensory science for Snacks, Sauces & Dressings, and Meats Categories.

● Exceeded 2024 Snacks Category revenue goals and grew +13% from prior year. AAA Club Alliance – Cincinnati, OH

Lead Marketing Manager Jul 2021 – Jul 2022

● Directed launch of AAA HealthCONNECT, a 55+ member community focused on healthy aging

● Managed $3.4M marketing budget across traditional, digital, and social media

● Generated 1M+ impressions in 90 days and launched a new brand-aligned website in 7 months

Family RV Group – Cincinnati, OH

Director of Marketing Feb 2018 – Feb 2021

● Led all marketing efforts and supported company growth from $80M to $200M

● Developed brand strategy and launched five new websites and CRM programs

● Increased reviews by 800% and website traffic by 20–30% annually DNA Diagnostics Center – Cincinnati, OH

Senior Brand Manager Feb 2014 – Jul 2017

● Developed and launched HomeDNA and GPS Origins brands nationally in retail

● Achieved 48% market share in 9 months with paternity test products

● Managed packaging, shopper marketing, and consumer research for 15+ projects Tire Discounters – Cincinnati, OH

Director of Marketing Sep 2012 – Dec 2013

● Increased gross margin by 5% and car counts by 8%

● Launched new website and SEM strategy resulting in $2M revenue impact The Kroger Co. – Cincinnati, OH

Brand Manager – Corporate Brands Oct 2011 – May 2012

● Led market launch and brand strategy for Simple Truth, now a $1.7B brand Sunny Delight Beverages Co. – Cincinnati, OH

Field Marketing Manager / Assistant Brand Manager Oct 2004 – Oct 2011

● Managed $20M+ media budgets and key accounts including Walmart, Kroger, and US military

● Led national experiential tours, consumer research, and promotional campaigns Luxottica Retail (LensCrafters) – Mason, OH

Marketing Roles Nov 1996 – Oct 2004

● Advanced through 5 marketing roles supporting 800+ stores nationwide

● Managed national advertising production and coordinated 100+ local market campaigns EDUCATION

Xavier University – MBA, Marketing

University of Cincinnati – BBA, Marketing & Finance, with Certificate in Cooperative Education COMMUNITY & LEADERSHIP

● Basketball Scorekeeper, Anderson High School (2022-2024)

● Varsity Basketball Scout, Mariemont High School (2016–2020)

● Board President & Program Director, Guardian Angels Athletic Boosters

● Committee Member, Dan Beard Council – Boy Scouts of America

● Peru Mission Trip, Gift of Sight Program – Luxottica

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