Customer Service Representative
Resume:
Sydney Apperley
White Cloud, MI *****
***********@*****.*** 269-***-****
Professional Summary
Results-driven Sales Development Representative with over 4 years of experience in B2B SaaS, full-cycle sales, and account management. Proven success in lead generation, outbound prospecting, and sales enablement. Demonstrates strong skills in CRM systems, cold calling, and relationship building. Passionate about delivering consultative solutions and contributing to revenue growth through collaboration, strategy, and customer focus. Core Competencies
• B2B Sales & SaaS
• Cold Calling & Prospecting
• CRM (Salesforce, HubSpot)
• Pipeline & Lead Management
• Sales Enablement & Demo Scheduling
• Client Relationship Building
• Market Research & Competitor Analysis
• Time Management & Organization
Professional Experience
Inside Sales Representative
Mint Condition – Remote June 2024 – Present
● • Cold-called prospects in the Kansas City region to schedule in-person appointments for commercial cleaning services.
● • Partnered with the owner to optimize cold calling strategy and improve lead conversion.
● • Tracked pipeline activity and performance using CRM.
● • Conducted market research to enhance outreach and lead qualification.
● • Delivered customized solutions to business pain points, increasing lead engagement. Account Executive
Haven Homes and Lifestyles – Remote December 2022 – March 2024
● • Sold ad space for six real estate publications; managed the entire sales cycle.
● • Handled high-volume accounts and provided post-sale support.
● • Prospected and networked to identify new opportunities.
● • Negotiated pricing and contract terms with clients.
● • Contributed client feedback to product development and marketing teams. Project Manager
Collective Renovations – Benton Harbor, MI January 2022 – March 2024
● • Scheduled bid appointments, managed invoices, and oversaw permits and project timelines.
● • Consulted with clients and recommended renovation solutions.
● • Developed internal processes to improve project efficiency and profitability.
● • Collaborated with vendors and team members to ensure on-time, compliant project delivery.
Sales Development Representative
Avoma – Remote March 2022 – November 2022
● • First SDR hired; worked closely with leadership to build SDR process.
● • Used phone, email, text, and LinkedIn to generate and qualify leads.
● • Scheduled product demos for Account Executives.
● • Managed lead pipeline using CRM tools.
● • Participated in cross-functional collaboration with marketing and product teams. Sales Development Representative
Tidal – Remote October 2021 – March 2022
● • Supported multiple client sales teams across industries.
● • Conducted outreach and set demos through multichannel communication.
● • Maintained CRM records and implemented lead nurturing strategies.
● • Researched competitors and trends to enhance messaging.
● • Provided customer insights that supported product direction. Administrative Assistant
Enviro-Decon Services – Kentwood, MI May 2019 – August 2019
● • Qualified and scheduled leads for mold remediation services.
● • Processed contracts and collected payments.
● • Managed executive calendars and prepared internal documentation. Youth Development Staff
YMCA of Greater Kalamazoo – Kalamazoo, MI April 2015 – May 2021
● • Facilitated camps, programs, and events for 50+ children daily.
● • Led youth activities and ensured safety compliance.
● • Supported outreach initiatives and supervised lifeguard duties. Education
High School Diploma
Loy Norrix High School – Kalamazoo, MI
Graduated: May 2018
Technical Skills
Salesforce HubSpot Microsoft Office LinkedIn Sales Navigator Cold Calling Prospecting Pipeline Management Email Campaigns ZoomInfo Pipedrive Customer Relationship Management
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