Graphic Designer Digital Marketing
Resume:
SALWA JALAL
Senior UI & Graphic Designer
Expert in Figma, Adobe Suite
Email: *****.******@*****.***
PROFESSIONAL PROFILE
Graphic Design, UI, and Digital Marketing Specialist with 7 years of experience. Skilled in creating intuitive interfaces, 2D animation, and managing creative projects. Able to lead projects from concept to delivery while meeting deadlines and client expectations. KEY SKILLS
• Graphic Design & Visual Identity: Branding, illustration, layout design (Photoshop, Illustrator, InDesign)
• UI Design: Wireframing, prototyping (Figma, Adobe XD)
• Video Editing & Animation: After Effects, Premiere Pro, creation of 2D animations and GIFs
• Digital Marketing: Ad creatives, growth hacking, community management
• Project Management: Organization, meeting deadlines, client coordination
• Web Development: WordPress, mockup and wireframe design SOFTWARE
Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) UI: Figma, Adobe XD
Web: WordPress
Microsoft Office (Word, Excel, PowerPoint)
LANGUAGES: Arabic, French, English
EXPERIENCE
03-2024- 10-2024 Silamir
Senior UX/UI Designer Design and marketing Leader Africa
• Prepare Led the design of responsive web and mobile interfaces using Figma, Adobe XD, and Sketch
• Created wireframes, interactive prototypes, and scalable design systems to support product development
• Collaborated with developers and product teams in agile environments to ensure seamless implementation
• Focused on delivering user-friendly, accessible, and visually coherent designs
• Designed graphic elements and layouts aligned with project objectives and brand identity
• Produced 2D animations and GIFs to enrich digital content and enhance user engagement
• Developed and implemented advertising campaign strategies and visual content for print and digital channels
• Prepared communication materials including reports, briefs, speeches, websites, press releases, and presentations
(PowerPoint & Google Slides)
• Participated in creative brainstorming sessions, contributing ideas to refresh design approaches and improve brand experience
• Revised and refined visual assets based on stakeholder feedback, ensuring high-quality and timely delivery
• Successfully managed multiple design projects simultaneously while meeting strict deadlines
To view my
portfolio, please
scan this QR code
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Portfolio Salwa
10-2020 - 03-2024 Deloitte / DES
Senior Designer I Project Manager
• Acted as the design lead for Deloitte in Francophone Africa, overseeing all visual communications for the region
• Designed creative assets across digital and print media: web, email, social, video, and presentations
• Created visual content including illustrations, infographics, logos, animations, and layouts for web, mobile, and print
• Designed and optimized landing pages and microsites aligned with campaign objectives
• Developed digital materials such as banners, sliders, and promotional emails
• Produced print and event collateral: greeting cards, business cards, billboards, ad inserts, signage, booths, and branded materials
• Collaborated closely with marketing and strategy teams to develop impactful presentations, reports, and communication tools
• Consulted with clients in France and Francophone Africa to define the overall visual direction and messaging
• Maintained strong design consistency across all touchpoints and ensured adherence to Deloitte’s brand guidelines
• Managed multiple design projects simultaneously under tight deadlines while maintaining high-quality visual standards
• Edited video content and created motion graphics for internal and external use
• Provided strategic advice on branding, marketing, and promotional communication
11-2019 - 02-2020 Web Agile Digital Agency
Graphic designer I UX UI
• Preparing monthly visual content schedules for social media clients
• Creating banners and sliders for websites
• Provide clients with guidance on marketing, advertising, and sales promotion strategies
• Designing 2D animations and editing videos
• Producing advertising visuals for social media for clients
• Creating website mockups
• Developing wireframes and prototypes
02-2019 - 04-2019 Meta Web
Graphic Designer – Community Manager – Photographer
• Designing banners and sliders for websites
• Product photography
• Photo editing and digital retouching
• Managing social media pages (Facebook, Instagram)
• Creating 2D animations
• Producing advertising visuals for social media
11-2017 - 02-2019 IIC institut des experts internationaux /Ledthelife UI Designer, Community Manager, Graphic Designer
• Creating email marketing campaigns
• Designing website mockups
• Creating communication materials: flyers, business cards, posters, brochures, packaging, and catalogs
• Managing online communities: handling social media pages
(Facebook, Instagram, LinkedIn, and YouTube)
EDUCATION
2021-2023 ENCG SETTAT
Master’s Degree in E-Business & Digital Marketing
2019-2020 ART COM SUP école de design
Bachlor’s Degree in Visual Communication
2014-2016 ISAG Institut Spécialisé de Technologie Appliquée Arts Graphiques
DUG in Multimedia Development
CERTIFICATIONS
Introduction to Project Management
IBM I (In Progress)
E-Commerce
Digital Marketing Certificate Digital
Issued: Dec. 2023 Certification ID: CERTIF032156934-EMI Accelerate Your Business Growth with Growth Hacking – OpenClassrooms Issued: Oct. 2023 Certification ID: 982-***-****
UX Design: Discover the Fundamentals! – OpenClassrooms Issued: Oct. 2023 Certification ID: 399-***-****
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