Marketing Manager Digital

SWARNNIMA MITTAL

Tel: 607-***-**** Email: ******@*******.***

EDUCATION

CORNELL SC JOHNSON COLLEGE OF BUSINESS Ithaca, NY

Master of Business Administration (STEM) 2025

• GMAT: 750; Forte Fellow; Culture, Media and Tech Intensive - Cornell Tech; Management Consulting Immersion

• Winner, Kellogg Design Challenge - World's largest MBA design competition; Finalist, Integrative Case Competition

• Big Red Tech Strategy Fellow, Johnson Consulting Club, Community Impact Club, Women’s Management Council SCHOOL OF PLANNING AND ARCHITECTURE Bhopal, India

Bachelor of Architecture (IIT JEE-Mains All India Rank- 949; Dean's List) 2020 PROFESSIONAL EXPERIENCE

BUILDING PULSE - Energy monitoring and management New York City, NY Marketing MBA Intern Summer 2024

• Conducted market research and competitor analysis to identify trends and customer insights, informing B2B demand generation strategies.

• Designed and implemented a go-to-market strategy, securing the first NY client with 1M sq. ft. coverage, supporting business growth initiatives.

• Developed content and assets for investor decks and digital channels aligned with pricing strategy, incorporating analytics and marketing KPIs.

STIR - Digital publication featuring art, architecture and design New Delhi, India Digital Marketing Manager 2022-2023

• Spearheaded cross-platform campaigns (Instagram, LinkedIn, Pinterest) that generated 4.4M+ organic reach by integrating culturally relevant content, referral hooks, and influencer engagement.

• Drove 21% of annual revenue through high-impact brand partnerships (e.g., Lexus, Kohler), activating co-branded campaigns and experiential marketing tied to global events.

• Enhanced campaign effectiveness by 6% using CRM and performance tools (e.g., Meta Suite, Google Analytics) to track KPIs, optimize engagement, and build lifecycle messaging strategies. HCP - Multidisciplinary practice focused on design, architecture and urbanism Ahmedabad, India Communication Designer 2021-2022

• Created culturally resonant visual narratives for flagship government projects (e.g., $2.5B Indian Parliament), aligning brand identity with public storytelling.

• Partnered with UI/UX and content teams to revamp brand website; increased traffic by 56% via SEO optimization, UX enhancements, and integrated loyalty messaging.

• Designed technical systems and internal communications to streamline workflows and improve brand presentation consistency across stakeholder touchpoints.

GREY PARIKH ARCHITECTS - Architecture and interior design practice Ahmedabad, India Junior Architect 2020

• Produced visually engaging marketing collateral (brochures, portfolios) tailored to diverse global audiences, increasing response rates by 52%.

• Supported cross-border engagement through localized creative execution for Indian and UK markets, enhancing cultural relevance and storytelling clarity.

ADDITIONAL INFORMATION

• Marketing Skills: GTM strategy, campaign management, B2B marketing, stakeholder engagement, event marketing

• Tools: Google Analytics, Meta Suite, InDesign, Illustrator, Photoshop, CRM systems (Salesforce exposure), SEO/SEM

• Soft Skills: Cross-functional collaboration, project management, technical storytelling, data-driven decision making

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