Development Manager Project
Resume:
Experienced, innovative, content producer, internet all-rounder with sound editorial judgment,
adept at working in a fast paced ‘live’ environment. An enthusiastic, conscientious and positive individual who enjoys responsibility as well as taking care of clients’ needs. A strong team member with experience of team leadership in a multi-media environment. PROFESSIONAL EXPERIENCE
HEAD OF MARKETING
CARNAVAL LTD August 2023 to date
Brands: Moyo Casino, MoyoBet, The Hunt, Success Gambits Business Community
-Lead marketing strategies for four brands—Moyo Casino, Mayo Bet, The Hunt, and Success Gambits Business Community.
-Drive brand visibility, customer engagement, and revenue growth.
-Leadership & Team Management: Spearhead a high-performing marketing team across four distinct brands, fostering collaboration, professional development, and a positive workplace culture.
-Strategic Planning: Drive the marketing strategy for each brand, ensuring alignment with company objectives, while overseeing budget allocation, project timelines, and performance metrics.
-Goal-Oriented Execution: Take full ownership of achieving set marketing goals, focusing on measurable ROI through data-driven campaigns, lead generation, and customer engagement strategies.
-Cross-Departmental Collaboration: Ensure effective communication and collaboration between marketing, sales, and product teams, aligning efforts toward achieving organizational goals.
-Stakeholder Communication: Report directly to the Project Manager, providing transparent updates on project status, KPIs, and action plans for continuous improvement.
-Mentorship & Development: Cultivate leadership potential within the team by providing coaching, feedback, and growth opportunities, ensuring sustained team motivation and performance
HEAD OF DIGITAL
Cheil Kenya April 2021 to August 2023
Account: Samsung
-Manage day to day client relationships, visiting clients where needed.
- Manage and oversee campaigns
-Manage projects. Manage Influencers Assist in various research and analysis for establishing alternatives of brand/MKT communication strategy
-Management of online query-resolution of the assigned platforms alongside escalation of pertinent/technical issues to the relevant teams
PROFESSIONAL PROFILE
BACHELOR OF ARTS IN JOURNALISM;
Broadcast Option, Public Relations Minor
United States International University
Nairobi
2011-2015
BASIC RADIO JOURNALISM
Homeboyz Radio. Nairobi
2013
INTERNATIONAL COMPUTER DRIVING
LICENSE (ICDL)
Institute of Advanced Technology,
Nairobi
2010
KENYA CERTIFICATE OF SECONDARY
EDUCATION
Moi Girls School. Nairobi
2006 - 2009
C O N T A C T
**************@*****.***
P.O Box 6794 – 00300 Nairobi,
Kenya
E D U C ATION
IRENE KARIMI NJUGUNA
IRENE KARIMI NJUGUNA
ACCOUNT MANAGER/ CLIENT SERVICE
Whisperloud Creations Limited December 2019 – January 2021
(Accounts- M.P. Shah, Tuffsteel, Lions sight-first, Safaricom & Regal Pharmaceutical)
-Conducting meetings with clients as well as informing them about current work status.
-Managing, reviewing progress and delivering the clients ad projects.
-Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
-Establishing new relationships with new clients and maintaining and nurturing business relationships with existing clients.
-Meeting clients’ deadlines as well as maintaining a professional demeanor throughout the tenure.
-Supporting the entire agency team throughout the execution of campaigns & projects. DIGITAL MARKETING EXECUTIVE
Pied Piper Agency Nairobi February 2018 – November 2019 Accounts- Ashley, C&R Registrars & Betway
-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
-Build meaningful connections and encourage community members to take action.
-Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
-Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. COMMUNITY MANAGER
CreativeY&R Nairobi June 2017 – January 2018 Accounts- MRM, Crownpaints, Suntop, I&M and Ranee. Oversee the online marketing strategy of the organization. Plan and execute digital marketing campaigns. Research, design, maintain and supply content for the organization’s digital platforms.
Research, develop and manage digital campaigns
Oversee social media strategy
Analyze and report on visitor data on digital web platforms. Engage with the public through the social platforms and ensure visitor flow to digital sites
Provide monthly reports of the accounts assigned. IRENE KARIMI NJUGUNA
JEREMY KALU
CAROLINE NTONKWA
SYDNEY MUTUA
REFERENCES
PROFESSIONAL
Team Leadership and Staff
Management
Manage Digital Marketing
Campaigns
Track and Analyze Web traffic
flow and provide regular reports
Client Needs Assessment
Communication
ACHIEVEMENTS
Participations
Moyo Casino Launch
Safaricom pitches & campaigns
Suntop Launch
Crown at 60 campaign
MRM Roof Campaign
Core Competencies
Photography and event planning
Overseeing campaigns
Strategic Marketing & Campaign Management
Digital Marketing & Social Media Strategy
Brand Positioning & Storytelling
Corporate Social Responsibility (CSR)
Team Leadership & Cross-Functional Coordination
Budget Management & ROI Optimization
Influencer & Partnership Marketing
Voluntary work
Currently supporting and mentoring girls at Maisha Foundation
Volunteered at Rehema Children’s home.
Volunteered at Mama Fauzia children’s.
Hobbies and Interests
Reading,Volunteering,Writing, Art, DIY projects
TECHNICAL
Email Marketing
Microsoft Office Suite
Search EngineOptimization
Social Marketing
S K I L L S
L A NGUAGES
English
Swahili
Marketing & Communication
Contact this candidate