Sales Development Fort Myers

Sónia D. Castro

Fort Myers, FL • 916-***-**** • ****************@*****.*** • linkedin.com/in/soniadcastro SEASONED TEAM BUILDER

Sales leader with 16+ years of experience building high-performing teams, driving business growth, and delivering impactful sales enablement training. A strategic thinker, cross-team collaborator, and sales trainer with a proven track record of exceeding ambitious targets—achieving an 18% increase in sales performance in 2024, surpassing Q2 2021 sales goals by 285%, and finishing 2020 at 208% of the annual sales plan and 1,623% of the net-new sales plan. Bilingual in English and Portuguese, adept at fostering lasting relationships to unlock opportunities and drive team success. AWARDS

● 2024 Gartner Digital Markets Q2 Leader of the Quarter

● 2023 Gartner PRIDE ERG Allyship Winner

● 2020 Xerox President's Club (1,623% of net-new sales plan & 208% of annual sales plan)

● 2020 Xerox GEO May Sales Rep of the Month (650% of sales plan)

● 2018 MRC Ramp Sales Revenue Quota Buster Award (181% of sales plan) MANAGEMENT AND SALES EXPERIENCE

Gartner Digital Markets • Fort Myers, FL • 2021 - 2024 Manager of Global Sales Development

Improved employee retention, cultivated top talent within the Global Sales Development (SDS) teams and India Lead Qualification Specialist (LQS) Team. Fostered a collaborative culture and trained teams to adopt a "challenger mindset," resulting in increased focus on net-new sales opportunities and driving significant revenue growth.

● Increased sales performance by 18% in 2024, within the first three quarters, using value based training, effective management and targeted outreach to Mid-Market and Enterprise businesses.

● Developed scalable innovative training methods and sales kits that enhanced team collaboration, resulting in a 20% increase in converted outbound meetings for the Global SDS Team in 2024.

● Fostered a culture of continuous learning that empowered team members to share best practices, leading to improved collaboration and a more agile sales approach.

● Out of Gartner’s 20,000+ employees I was the 1st Ascent Program graduate in 2022. Inturn was selected by Gartner Digital Markets CMO in 2023 to train and mentor frontline leaders for the program.

RITE Technology • Fort Myers, FL • 2021

Senior Account Manager

Expanded client relationships with C-Suites and generated net-new businesses in Southwest Florida.

● In 2021 surpassed Q2 goal by 285% after securing a $100,000+ hardware/software contract through strategic use of existing client relationships and consistent outreach efforts.

● Individual contributor: SaaS, hardware, software, and managed print services across various verticals, including property management, healthcare, technology, education, and legal. Xerox / MRC • Los Angeles, CA • 2018 - 2021

Senior Technology Advisor/Account Manager - Team Lead Team Lead and peer mentor for Los Angeles-based advisors - expanded client relationships with C-Suites and generated net-new businesses in Los Angeles.

● Surpassed annual net-new sales target by 1,623% in 2020 through strategic client outreach and strong relationship-building efforts.

● Finished 2020 at 208% of annual sales plan.

● Developed and led value based Strategic Sales Team Trainings.

● Individual contributor: SaaS, hardware, software, and managed print services across various verticals, including entertainment, manufacturing, healthcare, technology, education, and legal. SAFE-BIDCO • Santa Rosa, CA • 2016 - 2017

Business Development - Jr. Business Development Team Supervisor Supervisor of Junior Business Development Team - generated net-new clients for a non-depository lender set up by the California State Legislature to finance business loans to support statewide economic development for financially underserved small and startup businesses in Northern California.

● Spearheaded strategic sales initiatives that increased net-new business by 50%.Initiatives included cold-calls, networking events, and current client management.

● Developed Search Engine Marketing (SEM) strategies to increase lead generation and microloan applications by 85%.

THREADS STUDIO • Los Angeles, CA • 2008 - 2016

National Account Manager - Junior Sales Team Manager Manager of the Junior Sales Team - managed client business for Department and Specialty Store accounts globally, fostering cross-regional collaboration leading to successful execution of contracts and a significant boost in market presence.

● Generated a Sales Pipeline that resulted in $10M recurring annual revenue

● Tripled Client Base in the first year resulting in 60% increase in Sales VOLUNTEERING

ShellCon - Board of Directors • California • since 2017 Board Member - Director of Outreach (Business Development & Public Relations) A community-organized information security non-profit, staffed by professionals and enthusiasts in Los Angeles, serving the information security community with conferences, training and career development activities internationally.

Virtually Testing - Board of Directors • California • 2018 - 2022 Director of Marketing

Heavily focused in data center virtualization and software defined networks with a security centric model. Open community of front-line engineers collectively bringing industry experience to solve the growing challenge of securing the enterprise while delivering up-time and reliability requirements. LoveBurn • Florida • since 2023

Mobility Team Lead

Annual interactive “small to large-scale” art event in Florida. Run entirely by volunteers, the Mobility Team ensured the event was accessible to attendees with mobility concerns. EDUCATION/CERTIFICATIONS

● 130+ LinkedIn/Hubspot Certifications - including AI, Cybersecurity, DEI, Leadership, Marketing, Sales Enablement, Project Management, etc.

● BA California State University, Chico - Journalism with Minor in Studio Art

● AA Sacramento City College - Early Childhood Education SKILLS

Account Management, Allyship, AI, Bilingual (English and Portuguese), Business Development, Change Management, Client Relationship Management, Coaching, Conversational Spanish, Customer Relationship Management - CRM, CRM Proficiency, Cross-Cultural Communication, Cross-Functional Organization, Collaboration,Cross-Team Collaboration, Culture Builder, Customer Success, Cybersecurity, DEI, Digital Marketing, Hardware Sales, Ideal Customer Profile, Inclusive Team Leadership, Innovative Strategy, International Business, Inside Sales, IT Professional Services Sales, Leadership, Lead Qualification, Learning and Development, Marketing, Microsoft, Multinational Leadership, On-boarding, Ongoing Training, Outside Sales, Performance Data Analyzation, Problem- Solving, Project Management, Prospecting, Cold- Calling, Data-Driven, Accountable, Efficient, Measurable Success, Prospecting Strategy, Recruiting, Recruiting, Retention, Revenue and Profit Growth, Software as a Service - SaaS, Sales, Sales Management, Sales Performance Salesforce, Sales Leadership, Sales Training, Sales Enablement, Sales Kit Development, Search Engine Marketing (SEM), Software Sales, Strategic Hiring, Strategic Partnerships, Team Leadership, Training, Zoominfo.

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