Team Leader Art Director

DANIEL BEMISS

Huntington, NY • 631-***-**** • *************@*****.*** • linkedin.com/in/danielbemiss • coroflot.com/danbemiss MARKETING DIRECTOR / ART DIRECTOR

Dynamic marketing professional with a creative background in developing promotional narratives that drive product sales growth in the technology sector. Expertise includes crafting dual marketing strategies for B2C and B2B environments, enhancing advertising content and training initiatives. Proven ability to deliver impactful content that engages internal sales teams and external customers, leading to sustained increases in sales engagement.

Results-driven team leader with strong sales collaboration for leveraging competitor research and customer insights to enhance promotion engagement. Proven success in assessing program effectiveness while managing budget requirements to support growing sales verticals. Skilled in mentoring creative teams through a hands-on approach, fostering development and innovation without resorting to micro- management. Committed to driving team success and operational excellence.

• Strategic Creative Leader & Innovative Team Collaborator

• Adaptive Time Management & Project Prioritization

• Effective Communication To Connect Vision & Execution

• Responsible Decision Making & Optimal Problem Solving

• Cross Departmental Project & Team Management

• Empower Teams with Creativity While Steering Strategy

• Drive Brand Growth & Optimize Customer Engagement

• Deliver Measurable Marketing with Successful Analytics WORK EXPERIENCE

TEXA USA • Edison, NJ • 12/2022 - Present

Sr. Marketing Manager / Art Director

• Hands-on managerial style, develop content with team while explain / learn decisions

• Lead design of quarterly ad campaigns/digital promotions & website / catalog & brochure layouts

• Lead development of video production/social media content creation and public sharing schedule

• Provide sales teams with print and digital focus B2B and B2C programs

• Promote B2B focus by supporting strong relationships with distributors

• Support B2C focus by building strong relationships with publishers

• Confirm print and digital promotion programs with sales team to attract dealer / end-user attention

• Lead product promotion focus / work with product & software teams to confirm product language

SKILLS

• Print and Digital Design

Management &Creation

• GTM Content Plan and

Release Scheduling

• SEO Strategy -Organic

and Paid Content Plan

• Adobe Creative Suite

Design Software

• Microsoft &Google

Software Applications

• CRM Software -

Salesforce /Hubspot

• Optimize Print Marketing

for Sales Implementation

• Digital Content Placement

and Performance Analysis

• Video Planning /

Production /Editing

• Tradeshow Coordination /

Booth Property Production

and Shipping Management

• Budget Management and

Project ROI Analysis

• B2B +B2C Content

Segmentation and Analysis

• Integrated Marketing Plan

to Balance Brand Narrative

and Customer Journey

• Advanced Brand

Development and Market

Positioning

• Automotive Industry

Experience

• Electronics Industry

Experience

• Construction Industry

Experience

• Organize and schedule advance marketing plans and printing to support product release schedule

• Analyze industry needs by reporting sales trends and competitor promotions

• Evaluate, schedule and submit for annual exhibition calendar and dealer events

• Design and development of booth properties / shipping organization plans

• Strong publisher and dealer relationships to support aggressive sales promotions

• Negotiate publisher pricing and organize annual advertising calendar to maximize monthly budgets

• Balance annual ad print and digital promotion budgets / evaluate ROI for replacement projects.

Autel North America • Port Washington, NY • 09/2015 - 11/2022 Marketing Director / Art Director

• Lead creative teams to design marketing, promotional and training material as selling tools

• Provide sales teams with print and digital focus B2B and B2C programs

• Promote B2B focus by supporting strong relationships with distributors

• Support B2C focus by building strong relationships with publishers

• Project management software to support product design and promotions

• Organize and schedule advanced marketing plans for team project guidance

• Analyze industry competitors and market landscape to align products with industry

• Deep understanding of market landscape to leverage maximum marketing engagement

• Monitor competitor product lines, sales trends and supporting marketing activities

• Balance annual advertising budgets and evaluate advertising calendar exposure plan

• Negotiate publisher pricing to maximize print and digital budgets

• Lead advertising team creation promotional focus to draw end-user attention

• Direct team leads for administration of media placement for print and digital advertising plan

• Design engaging displays and collateral to exhibit at distributor shows and industry trade shows.

Traxxas • Dallas, TX • 05/2012 - 06/2015

Senior Designer / Marketing Manager

• B2C print and digital marketing for promotional product campaigns

• Manage channels and creation for social media, web banners, eblast

• Magazine advertisement and catalog design for product promotion

• B2B print marketing materials/display for convention events and trade shows

• Organize product marketing presentations for sales meetings

• Product photography and retouching for packaging and marketing content

• Product packaging design and pre-press layout

• Prototype sample preparation for production and sales meetings

• Apparel and soft goods design, development, sourcing, production, marketing. EDUCATION

Bachelor of Arts in

Graphic & Interactive

Ringling College of Art and

Design

Sarasota, FL

Associate of Arts in

Graphic Design /

Video & Photography

Farmingdale State

University of New York

Farmingdale, NY

Technical Diploma in

Advertising Art

Wilson Technological

Institute of New York

Dix Hills, NY

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